BEHR® Paint Invites Fans Nationwide to Rename Their Favorite Hues Based on Captured Memories

ColorAMemory.com Connects People With Colors From Meaningful Photos, Lets Fans Personalize and Name Paint Colors

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Oct 12, 2015, 09:00 ET

SANTA ANA, Calif., Oct. 12, 2015 /PRNewswire/ -- BEHR® Paint is bringing memories to life through color with the launch of ColorAMemory.com. Tapping into the widely popular Way Back Wednesday (#WBW), Throwback Thursday (#TBT), and Flashback Friday (#FBF) hash tags, fans are invited to upload their throwback photos and digitally match a color from the photo to a BEHR paint color. Fans can then, for the first time in Behr history, personalize and rename that color for the chance to win a sample of paint or a trip down memory lane.

BEHR(R) Paint Invites Fans Nationwide to Rename Their Favorite Hues Based on Captured Memories

"Whether it's the soft yellow of the outfit you brought your baby home in or the vibrant ocean blue of an unforgettable vacation, we know color plays a vital role in our memories," said Jodi Allen, Chief Marketing Officer, Masco Coatings Group. "This is a way to help people reconnect with colors from their favorite memories—personalize them in a meaningful way, and have the chance to bring that color to life in their home."

Inspiration for #ColorAMemory stems from fans who have expressed interest in helping name paint colors. This is the first time Behr is opening up the opportunity for fans to weigh in by suggesting new paint names based off of personal memories and to share them socially.

Now through Nov. 13, fans who have created a #ColorAMemory image, can also register for the chance to win an 8-oz. paint sample of their color and one lucky winner will win $4,500 for a "trip down memory lane" to visit the location of his or her cherished memory. To #ColorAMemory and for sweepstakes rules, visit ColorAMemory.com.

Through #ColorAMemory, Behr aims to help do-it-yourselfers be True to Hue and remember when they loved color for what it was—the simple act of picking up a crayon because the color spoke to them. Color evokes feelings that are as unique as the people who choose the color. If you feel it you can find it with BEHR Paint, exclusively available at The Home Depot® stores nationwide.

To stay in touch with what's happening at Behr; follow us on Twitter at @BehrPaint, on Facebook at facebook.com/BehrPaint, Instagram at @BehrPaint and on Pinterest at pinterest.com/BehrPaint. Visit BEHR.com for inspiration and how-to information, and the blog, Colorfully, BEHR to learn more about color.

About Behr Process Corporation

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products. Professional contractors can visit behrpro.com to learn more about BEHR® Products and BEHRPro® Services. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.

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SOURCE Behr