TECHNAVIO, March 24, 2023 /PRNewswire/ -- The global beer market size is estimated to increase by USD 141.28 billion from 2022 to 2027. The market's growth momentum will progress at a CAGR of 3.7% during the forecast period. APAC region is estimated to contribute to 42% of the global market growth during the forecast period. The growth can be attributed to the rising gross domestic product (GDP) and economic growth in the region. Various vendors operating in the APAC region focus on M&A activities and new product launches in order to increase sales and the reach of beer among customers. For instance, a Japanese brewery, Sapporo acquired a US-based brewing company, Stone Brewing in 2022 for USD 165 million. Furthermore, the rising number of organized retail outlets as well as e-commerce portals enabling the sales of beer in the region is expected to drive market growth during the forecast period.
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Beer market – Vendor Analysis
Vendor Landscape - The global beer market is fragmented with the presence of several global as well as regional vendors. A few prominent vendors that offer beer in the market are AleSmith Brewing Co., Anheuser Busch InBev SA NV, Beerwulf BV, BrewDog Plc, Cloudwater Brew Co., Diageo Plc, East 9th Brewing Co., Forbidden Root Restaurant and Brewery, Heineken NV, Keurig Dr Pepper Inc., Kirin Holdings Co. Ltd., Mikkeller APS, Mission Brewery, Molson Coors Beverage Co., Saranac Brewery, Sprecher, Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., and Wild Beer Co. and others.
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Vendor Offerings -
- AleSmith Brewing Co. - The company offers beers like Kickbackrelax and Nut Brown Ale.
- Anheuser Busch InBev SA NV - The company offers beers such as Aguila, Beck, and Brahma.
- Beerwulf BV - The company offers beers such as Cruzcampo Especial, Affligem Blond, and Delirium Tremens.
- For details on the vendors and their offerings – Request a sample report
Global Beer Market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on packaging (bottles and cans), distribution channel (on-trade and off-trade), and geography (APAC, Europe, North America, South America, and Middle East and Africa).
- The market share growth by the bottle segment will be significant for the market growth during the forecast period.
- Traditionally beer has been packaged in glass bottles, mainly brown-colored bottles. This is supported by the fact that a 600-ml bottle, that can be shared among 2-3 people is one of the most popular glass options.
- Modern-day consumers prefer lightweight metal cans that can be adapted to the social situation. However, many consumers still prefer glass bottles because they are free from bisphenol A (BPA), which is known to cause hypertension and reduce heart rate.
- Other packaging materials include wooden containers and polyethylene terephthalate (PET) bottles.
Geography Overview
By geography, the global beer market is segmented into APAC, Europe, North America, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global beer market.
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Beer Market – Market Dynamics
Leading Drivers -
- The growth of online retail for beer is driving the market growth significantly. The Internet is a widely used platform for the sales and marketing of beer across the world.
- Small businesses like craft beer producers are able to showcase their products to a wide range of consumers through online retailing. Online stores also provide product descriptions and reviews for different kinds of bottled beers and craft beers.
- Global vendors offer their products online on their own websites as well as online retail stores, supermarkets, and hypermarkets. They also sell their products through third-party online retailers like Amazon.com Inc. (Amazon).
- Hence, the shift from traditional retailing to online retailing is expected to drive market growth during the forecast period.
Key Trends -
- The launch of new beer flavors is an emerging trend in the global beer market during the forecast period. With the increasing volume of consumers in the global market, the popularity of flavored beers is increasing.
- This trend helps in product differentiation for consumers. Millennials are very experimental and like to try out newer experiences. Their preference for flavored beers made breweries to incorporate newer flavors in their offerings.
- Hence, the growing demand for newer flavors of beer is expected to drive market growth during the forecast period.
Major challenges -
- The health concerns due to prolonged consumption of beer are a major challenge that may impede the market growth. Excessive consumption affects the physical and mental well-being of a person.
- It can cause physical illnesses like seizures, loss of coordination, blackouts, drowsiness, hypothermia, and irregular heartbeat among others.
- The awareness of health issues caused by the consumption of beer influenced people to prefer non-alcoholic beverages, including health drinks. This led to a steady decline in the global consumption of beer.
- Hence, the propensity of consumers for non-alcoholic beverages is a major challenge for the growth of the global beer market during the forecast period.
To know more about other drivers, trends, and challenges, historic period (2017 to 2021), and Forecast (2023 to 2027) - Request a sample report!
What are the key data covered in this Beer Market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the beer market between 2023 and 2027
- Precise estimation of the size of the beer market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the beer industry across APAC, Europe, North America, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of beer market vendors
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The craft beer market study is a comprehensive report with in-depth qualitative and quantitative research evaluating the current scenario and analyzing the growth of 10.22% and a CAGR of 12.22%, with the market growing by USD 79.02 billion during the forecast period 2021 to 2026. One of the key factors driving the craft beer market growth is the increasing popularity of craft beer in developing countries.
Beer Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.7% |
Market growth 2023-2027 |
USD 141.28 billion |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
3.28 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Key countries |
US, Mexico, China, Russia, and Brazil, Canada, Mexico, Italy,Spain, India, Japan, Australia, and South Korea |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
AleSmith Brewing Co., Anheuser Busch InBev SA NV, Beerwulf BV, BrewDog Plc, Cloudwater Brew Co., Diageo Plc, East 9th Brewing Co., Forbidden Root Restaurant and Brewery, Heineken NV, Keurig Dr Pepper Inc., Kirin Holdings Co. Ltd., Mikkeller APS, Mission Brewery, Molson Coors Beverage Co., Saranac Brewery, Sprecher, Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., and Wild Beer Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Browse for Technavio Consumer Staples market reports
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Packaging
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global beer market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global beer market 2017 - 2021 ($ billion)
- 4.2 Packaging Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Packaging Segment 2017 - 2021 ($ billion)
- 4.3 Distribution channel Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Packaging
- 6.1 Market segments
- Exhibit 30: Chart on Packaging - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Packaging - Market share 2022-2027 (%)
- 6.2 Comparison by Packaging
- Exhibit 32: Chart on Comparison by Packaging
- Exhibit 33: Data Table on Comparison by Packaging
- 6.3 Bottles - Market size and forecast 2022-2027
- Exhibit 34: Chart on Bottles - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Bottles - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Bottles - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Bottles - Year-over-year growth 2022-2027 (%)
- 6.4 Cans - Market size and forecast 2022-2027
- Exhibit 38: Chart on Cans - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Cans - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Cans - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Cans - Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by Packaging
- Exhibit 42: Market opportunity by Packaging ($ billion)
- Exhibit 43: Data Table on Market opportunity by Packaging ($ billion)
7 Market Segmentation by Distribution Channel
- 7.1 Market segments
- Exhibit 44: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 45: Data Table on Distribution Channel - Market share 2022-2027 (%)
- 7.2 Comparison by Distribution Channel
- Exhibit 46: Chart on Comparison by Distribution Channel
- Exhibit 47: Data Table on Comparison by Distribution Channel
- 7.3 On-trade - Market size and forecast 2022-2027
- Exhibit 48: Chart on On-trade - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Data Table on On-trade - Market size and forecast 2022-2027 ($ billion)
- Exhibit 50: Chart on On-trade - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on On-trade - Year-over-year growth 2022-2027 (%)
- 7.4 Off-trade - Market size and forecast 2022-2027
- Exhibit 52: Chart on Off-trade - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Data Table on Off-trade - Market size and forecast 2022-2027 ($ billion)
- Exhibit 54: Chart on Off-trade - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Off-trade - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Distribution Channel
- Exhibit 56: Market opportunity by Distribution Channel ($ billion)
- Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2022-2027 (%)
- Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison
- 9.3 APAC - Market size and forecast 2022-2027
- Exhibit 63: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 64: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 65: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.4 Europe - Market size and forecast 2022-2027
- Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.5 North America - Market size and forecast 2022-2027
- Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.6 South America - Market size and forecast 2022-2027
- Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.8 China - Market size and forecast 2022-2027
- Exhibit 83: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 84: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 85: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.9 US - Market size and forecast 2022-2027
- Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.10 Brazil - Market size and forecast 2022-2027
- Exhibit 91: Chart on Brazil - Market size and forecast 2022-2027 ($ billion)
- Exhibit 92: Data Table on Brazil - Market size and forecast 2022-2027 ($ billion)
- Exhibit 93: Chart on Brazil - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on Brazil - Year-over-year growth 2022-2027 (%)
- 9.11 Russia - Market size and forecast 2022-2027
- Exhibit 95: Chart on Russia - Market size and forecast 2022-2027 ($ billion)
- Exhibit 96: Data Table on Russia - Market size and forecast 2022-2027 ($ billion)
- Exhibit 97: Chart on Russia - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on Russia - Year-over-year growth 2022-2027 (%)
- 9.12 Mexico - Market size and forecast 2022-2027
- Exhibit 99: Chart on Mexico - Market size and forecast 2022-2027 ($ billion)
- Exhibit 100: Data Table on Mexico - Market size and forecast 2022-2027 ($ billion)
- Exhibit 101: Chart on Mexico - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on Mexico - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ billion)
- Exhibit 104: Data Tables on Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 108: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 109: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification
- 12.3 AleSmith Brewing Co.
- Exhibit 111: AleSmith Brewing Co. - Overview
- Exhibit 112: AleSmith Brewing Co. - Product / Service
- Exhibit 113: AleSmith Brewing Co. - Key offerings
- 12.4 Anheuser Busch InBev SA NV
- Exhibit 114: Anheuser Busch InBev SA NV - Overview
- Exhibit 115: Anheuser Busch InBev SA NV - Business segments
- Exhibit 116: Anheuser Busch InBev SA NV - Key offerings
- Exhibit 117: Anheuser Busch InBev SA NV - Segment focus
- 12.5 Beerwulf BV
- Exhibit 118: Beerwulf BV - Overview
- Exhibit 119: Beerwulf BV - Product / Service
- Exhibit 120: Beerwulf BV - Key offerings
- 12.6 BrewDog Plc
- Exhibit 121: BrewDog Plc - Overview
- Exhibit 122: BrewDog Plc - Product / Service
- Exhibit 123: BrewDog Plc - Key offerings
- 12.7 Cloudwater Brew Co.
- Exhibit 124: Cloudwater Brew Co. - Overview
- Exhibit 125: Cloudwater Brew Co. - Product / Service
- Exhibit 126: Cloudwater Brew Co. - Key offerings
- 12.8 Diageo Plc
- Exhibit 127: Diageo Plc - Overview
- Exhibit 128: Diageo Plc - Business segments
- Exhibit 129: Diageo Plc - Key offerings
- Exhibit 130: Diageo Plc - Segment focus
- 12.9 Kirin Holdings Co. Ltd.
- Exhibit 131: Kirin Holdings Co. Ltd. - Overview
- Exhibit 132: Kirin Holdings Co. Ltd. - Business segments
- Exhibit 133: Kirin Holdings Co. Ltd. - Key offerings
- Exhibit 134: Kirin Holdings Co. Ltd. - Segment focus
- 12.10 Mikkeller APS
- Exhibit 135: Mikkeller APS - Overview
- Exhibit 136: Mikkeller APS - Product / Service
- Exhibit 137: Mikkeller APS - Key offerings
- 12.11 Mission Brewery
- Exhibit 138: Mission Brewery - Overview
- Exhibit 139: Mission Brewery - Product / Service
- Exhibit 140: Mission Brewery - Key offerings
- 12.12 Molson Coors Beverage Co.
- Exhibit 141: Molson Coors Beverage Co. - Overview
- Exhibit 142: Molson Coors Beverage Co. - Business segments
- Exhibit 143: Molson Coors Beverage Co. - Key offerings
- Exhibit 144: Molson Coors Beverage Co. - Segment focus
- 12.13 Saranac Brewery
- Exhibit 145: Saranac Brewery - Overview
- Exhibit 146: Saranac Brewery - Product / Service
- Exhibit 147: Saranac Brewery - Key offerings
- 12.14 Sprecher
- Exhibit 148: Sprecher - Overview
- Exhibit 149: Sprecher - Product / Service
- Exhibit 150: Sprecher - Key offerings
- 12.15 Stone Brewing Co. LLC
- Exhibit 151: Stone Brewing Co. LLC - Overview
- Exhibit 152: Stone Brewing Co. LLC - Product / Service
- Exhibit 153: Stone Brewing Co. LLC - Key offerings
- 12.16 Swinkels Family Brewers
- Exhibit 154: Swinkels Family Brewers - Overview
- Exhibit 155: Swinkels Family Brewers - Product / Service
- Exhibit 156: Swinkels Family Brewers - Key offerings
- 12.17 The Boston Beer Co. Inc.
- Exhibit 157: The Boston Beer Co. Inc. - Overview
- Exhibit 158: The Boston Beer Co. Inc. - Product / Service
- Exhibit 159: The Boston Beer Co. Inc. - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 160: Inclusions checklist
- Exhibit 161: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 162: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 163: Research methodology
- Exhibit 164: Validation techniques employed for market sizing
- Exhibit 165: Information sources
- 13.5 List of abbreviations
- Exhibit 166: List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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SOURCE Technavio
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