Beauty and personal care market in Africa to grow at a CAGR of 6.5% from 2021 to 2026, Product innovation and product line extension to boost the market - Technavio

NEW YORK, March 20, 2023 /PRNewswire/ -- The size of the beauty and personal care market in Africa is estimated to grow by USD 5.28 billion from 2021 to 2026, according to Technavio. The market is estimated to grow at a CAGR of 6.5% during the forecast period. Moreover, the growth momentum will accelerate. Product innovation and product line extension are driving the market growth. The demand for innovative products with advanced functionalities is high. Hence, vendors are focusing on manufacturing innovative products to meet evolving customer needs. They are also focusing on extending their existing product lines by introducing new beauty and personal care products as per customer requirements. The rise in the disposable income of customers has increased their spending power, which will further fuel market growth. For more insights on the market size - Request a sample report

Beauty and personal care market in Africa - Segmentation assessment
Segment overview
Technavio has segmented the market based on product (skincare, hair care, color cosmetics, fragrances, and others) and distribution channel (offline and online). 

• The skincare segment will account for a significant share of the market growth during the forecast period. This segment includes two main categories, namely face skin care products and body skincare products. Some of the products that fall under this segment include anti-aging skincare products, moisturizers, skin-brightening products, and wrinkle removers. There is a high demand for high-quality, value-added, and affordable skincare products. The rising awareness about skin health has increased the use of natural and organic skincare products. Other factors influencing the growth of this segment include the growing disposable income, rise in the middle-class population, rapid urbanization, and advertisements and promotions.

Geography overview
Based on geography, the beauty and personal care market in Africa is segmented into South Africa, Kenya, Egypt (Arab Republic of Egypt), Nigeria, and Rest of Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the beauty and personal care market in Africa.

• South Africa will account for 53% of the market's growth during the forecast period. There is a high demand for high-quality products at affordable prices in the country. Some of the factors driving the growth of this segment include rapid urbanization, rising middle-class population, availability of various brands, emerging organized distribution channels, and the introduction of private-label beauty and personal care products. Online shopping is a key trend in the country due to the growing use of smartphones. Hence, vendors can create a strong online presence by offering their products on the online portals of third-party vendors.

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Beauty and personal care market in Africa – Market dynamics

Leading trends influencing the market 

• The emergence of beauty and personal care products with natural ingredients is a key trend in the market.
• The growing awareness about the harmful effects of toxic chemicals used in beauty and personal care products has increased the demand for products with natural ingredients.
• Therefore, vendors are focusing on manufacturing beauty and personal care products without parabens, toluene, formaldehyde, artificial fragrances, dibutyl phthalate (DBP), petroleum-based chemicals, butylated hydroxyanisole (BHA), and sulfates.
• Manufacturers of hair care products and color cosmetics are also focusing on developing products with natural ingredients to attract customers.
• These factors will increase the demand for beauty and personal care products with natural ingredients during the forecast period.

Major challenges hindering the market growth

• The availability of counterfeit beauty and personal care products will challenge the market during the forecast period.
• Counterfeit products are contaminated with petrochemicals, bacteria, and harmful chemicals. Therefore, the use of such products can cause many health issues.
• The production cost required to manufacture counterfeit beauty and personal care products is low, which reduces the prices of these products, which affects the sales and pricing strategies of major vendors.
• The advent of e-commerce further increases the sales of counterfeit products.
• Moreover, it is difficult for consumers to differentiate between authentic and fake products.
• These factors will hinder the market growth during the forecast period.

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What are the key data covered in this report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the beauty and personal care market in Africa between 2022 and 2026
• Precise estimation of the size of the beauty and personal care market in Africa and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of vendors

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• Add credibility to strategy
• Analyzes competitor's offerings
• Get a holistic view of the market

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Related Reports:

The beauty and personal care products market is estimated to grow at a CAGR of 5.06% between 2022 and 2027. The size of the market is forecasted to increase by USD 57.45 billion. This report extensively covers market segmentation by product (skincare products, hair care products, color cosmetics, fragrances, and others), channel (offline and online), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

The mass beauty care market size is expected to increase by USD 153.55 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.92%. Furthermore, this report extensively covers mass beauty care market segmentation by distribution channel (offline and online) and geography (APAC, Europe, North America, South America, and Middle East and Africa).

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 14: Chart on Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Africa: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Regional - Market size and forecast 2021-2026 ($ million)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments 
• Exhibit 25: Chart on Product - Market share 2021-2026 (%)
• Exhibit 26: Data Table on Product - Market share 2021-2026 (%)

• 5.2 Comparison by Product 
• Exhibit 27: Chart on Comparison by Product
• Exhibit 28: Data Table on Comparison by Product

• 5.3 Skincare - Market size and forecast 2021-2026
• Exhibit 29: Chart on Skincare - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Skincare - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Skincare - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Skincare - Year-over-year growth 2021-2026 (%)

• 5.4 Hair care - Market size and forecast 2021-2026
• Exhibit 33: Chart on Hair care - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Hair care - Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Hair care - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Hair care - Year-over-year growth 2021-2026 (%)

• 5.5 Color cosmetics - Market size and forecast 2021-2026
• Exhibit 37: Chart on Color cosmetics - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Data Table on Color cosmetics - Market size and forecast 2021-2026 ($ million)
• Exhibit 39: Chart on Color cosmetics - Year-over-year growth 2021-2026 (%)
• Exhibit 40: Data Table on Color cosmetics - Year-over-year growth 2021-2026 (%)

• 5.6 Fragrances - Market size and forecast 2021-2026
• Exhibit 41: Chart on Fragrances - Market size and forecast 2021-2026 ($ million)
• Exhibit 42: Data Table on Fragrances - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Chart on Fragrances - Year-over-year growth 2021-2026 (%)
• Exhibit 44: Data Table on Fragrances - Year-over-year growth 2021-2026 (%)

• 5.7 Others - Market size and forecast 2021-2026
• Exhibit 45: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 46: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 48: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.8 Market opportunity by Product 
• Exhibit 49: Market opportunity by Product ($ million)

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 50: Chart on Distribution Channel - Market share 2021-2026 (%)
• Exhibit 51: Data Table on Distribution Channel - Market share 2021-2026 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 52: Chart on Comparison by Distribution Channel
• Exhibit 53: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2021-2026
• Exhibit 54: Chart on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Offline - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Offline - Year-over-year growth 2021-2026 (%)

• 6.4 Online - Market size and forecast 2021-2026
• Exhibit 58: Chart on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 62: Market opportunity by Distribution Channel ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 64: Chart on Market share by geography - 2021-2026 (%)
• Exhibit 65: Data Table on Market share by geography - 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 66: Chart on Geographic comparison
• Exhibit 67: Data Table on Geographic comparison

• 8.3 South Africa - Market size and forecast 2021-2026
• Exhibit 68: Chart on South Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on South Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on South Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on South Africa - Year-over-year growth 2021-2026 (%)

• 8.4 Nigeria - Market size and forecast 2021-2026
• Exhibit 72: Chart on Nigeria - Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on Nigeria - Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on Nigeria - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on Nigeria - Year-over-year growth 2021-2026 (%)

• 8.5 Kenya - Market size and forecast 2021-2026
• Exhibit 76: Chart on Kenya - Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on Kenya - Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on Kenya - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on Kenya - Year-over-year growth 2021-2026 (%)

• 8.6 Egypt - Market size and forecast 2021-2026
• Exhibit 80: Chart on Egypt - Market size and forecast 2021-2026 ($ million)
• Exhibit 81: Data Table on Egypt - Market size and forecast 2021-2026 ($ million)
• Exhibit 82: Chart on Egypt - Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on Egypt - Year-over-year growth 2021-2026 (%)

• 8.7 Rest of Africa - Market size and forecast 2021-2026
• Exhibit 84: Chart on Rest of Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 85: Data Table on Rest of Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 86: Chart on Rest of Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on Rest of Africa - Year-over-year growth 2021-2026 (%)

• 8.8 Market opportunity by geography 
• Exhibit 88: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 89: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape 
• Exhibit 90: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption 
• Exhibit 91: Overview on factors of disruption

• 10.4 Industry risks 
• Exhibit 92: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered 
• Exhibit 93: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 94: Matrix on vendor position and classification

• 11.3 Beiersdorf Aktiengesellschaft 
• Exhibit 95: Beiersdorf Aktiengesellschaft - Overview
• Exhibit 96: Beiersdorf Aktiengesellschaft - Business segments
• Exhibit 97: Beiersdorf Aktiengesellschaft - Key news
• Exhibit 98: Beiersdorf Aktiengesellschaft - Key offerings
• Exhibit 99: Beiersdorf Aktiengesellschaft - Segment focus

• 11.4 Coty Inc. 
• Exhibit 100: Coty Inc. - Overview
• Exhibit 101: Coty Inc. - Business segments
• Exhibit 102: Coty Inc. - Key offerings
• Exhibit 103: Coty Inc. - Segment focus

• 11.5 Godrej and Boyce Manufacturing Co. Ltd.
• Exhibit 104: Godrej and Boyce Manufacturing Co. Ltd. - Overview
• Exhibit 105: Godrej and Boyce Manufacturing Co. Ltd. - Business segments
• Exhibit 106: Godrej and Boyce Manufacturing Co. Ltd. - Key offerings
• Exhibit 107: Godrej and Boyce Manufacturing Co. Ltd. - Segment focus

• 11.6 Johnson and Johnson 
• Exhibit 108: Johnson and Johnson - Overview
• Exhibit 109: Johnson and Johnson - Business segments
• Exhibit 110: Johnson and Johnson - Key news
• Exhibit 111: Johnson and Johnson - Key offerings
• Exhibit 112: Johnson and Johnson - Segment focus

• 11.7 LOreal SA 
• Exhibit 113: LOreal SA - Overview
• Exhibit 114: LOreal SA - Business segments
• Exhibit 115: LOreal SA - Key news
• Exhibit 116: LOreal SA - Key offerings
• Exhibit 117: LOreal SA - Segment focus

• 11.8 Natura and CO Holding SA 
• Exhibit 118: Natura and CO Holding SA - Overview
• Exhibit 119: Natura and CO Holding SA - Business segments
• Exhibit 120: Natura and CO Holding SA - Key news
• Exhibit 121: Natura and CO Holding SA - Key offerings
• Exhibit 122: Natura and CO Holding SA - Segment focus

• 11.9 Revlon Inc 
• Exhibit 123: Revlon Inc - Overview
• Exhibit 124: Revlon Inc - Business segments
• Exhibit 125: Revlon Inc - Key offerings
• Exhibit 126: Revlon Inc - Segment focus

• 11.10 The Estee Lauder Co. Inc. 
• Exhibit 127: The Estee Lauder Co. Inc. - Overview
• Exhibit 128: The Estee Lauder Co. Inc. - Business segments
• Exhibit 129: The Estee Lauder Co. Inc. - Key news
• Exhibit 130: The Estee Lauder Co. Inc. - Key offerings
• Exhibit 131: The Estee Lauder Co. Inc. - Segment focus

• 11.11 The Procter and Gamble Co. 
• Exhibit 132: The Procter and Gamble Co. - Overview
• Exhibit 133: The Procter and Gamble Co. - Business segments
• Exhibit 134: The Procter and Gamble Co. - Key news
• Exhibit 135: The Procter and Gamble Co. - Key offerings
• Exhibit 136: The Procter and Gamble Co. - Segment focus

• 11.12 Unilever PLC 
• Exhibit 137: Unilever PLC - Overview
• Exhibit 138: Unilever PLC - Business segments
• Exhibit 139: Unilever PLC - Key news
• Exhibit 140: Unilever PLC - Key offerings
• Exhibit 141: Unilever PLC - Segment focus

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 142: Inclusions checklist
• Exhibit 143: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 144: Currency conversion rates for US$

• 12.4 Research methodology 
• Exhibit 145: Research methodology
• Exhibit 146: Validation techniques employed for market sizing
• Exhibit 147: Information sources

• 12.5 List of abbreviations 
• Exhibit 148: List of abbreviations

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