BEARPAW Lifestyle Embodied By Four Ambassadors In New Winter Television Campaign
CITRUS HEIGHTS, Calif., Oct. 31, 2018 /PRNewswire/ -- BEARPAW, a leader in fashion footwear for men, women, and children, will premier their new winter television campaign this week. With the recent expansion in the US and international market, the fashion forward company will focus on an extensive media push for the third year in a row. The 10 and 15 second national commercial spots will be featured on popular networks geared towards the modern woman and family including: CBS, Disney Channel, HGTV, TLC, Hallmark, Freeform and many more. These spots will heighten the brand's visibility and continue to build upon its target audience of women ages 25 to 49.
The commercial will effortlessly deliver the brand's core message of comfort, sustainability and feeling great on a budget as it will showcase the Bearpaw lifestyle and follow the lives of four women from different walks of life. Through the campaign, viewers will meet Erika, a quintessential working mother to three amazing children, Lauren, an outdoor enthusiast who lives for adventure, Candy the fashion-driven wanderlust jetsetter and Shasha, an utmost foodie and all-around girl boss.
"The Bearpaw Fall/Winter TV Campaign is aimed to show that Bearpaw fits the lifestyle of every kind of woman. Whether they are a fashion blogger or a mom running around town, Bearpaw is the one brand that caters to every kind of audience," said John Pierce, President of Bearpaw. "We are excited to launch the campaign as we feel many viewers will be able to relate to the lives of our Bearpaw ambassadors and see how easy it can be to conquer the world in a good pair of shoes."
Bearpaw has made a name for themselves as a footwear line tailored to a variety of different surroundings and lifestyles. Each shoe is specifically designed to provide fashionable and functional footwear for men, woman, and children to go through life without worrying about the quality of their footwear. Bearpaw continues to grow as a company by listening to their customer's stories and learning how the community encompasses the Bearpaw lifestyle.
Erika's spot: https://youtu.be/bVemophIZVI
Shasha's spot: https://youtu.be/-E57sgpDzIA
Lauren's spot: https://youtu.be/0MWlrlS-AYQ
Candy's spot: https://youtu.be/VcP9YyKSvPo
ABOUT BEARPAW:
Tom Romeo founded the BEARPAW brand in 2001 with the intention of redefining casual footwear by creating comfortable, stylish and fashion forward footwear. BEARPAW has carved out a niche area by providing customers with comfort and sensibility to set itself apart. From slippers to boots to casual footwear, only the finest materials are used to produce BEARPAW Footwear. By using the highest standards of craftsmanship BEARPAW can deliver the most stylish footwear while ensuring complete comfort. BEARPAW is available at Macy's, Famous Footwear and DSW. www.bearpaw.com.
Media Contact:
Fay Milman / Fingerprint Communications
310.276.7500 / [email protected]
SOURCE BEARPAW
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