Bearaby Pioneers New Category to Redefine a Good Night's Sleep

Bearaby launches weighted bedding collection with patented innovation to give you a better night's sleep

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Dec 05, 2018, 08:00 ET

NEW YORK, Dec. 5, 2018 /PRNewswire/ -- Bearaby, the company pioneering the weighted bedding category and redefining a good night's sleep, today launches the world's first weighted bedding collection, available exclusively at Bearaby.com. The company combines the best of sleep science with innovative design and sustainable materials to create functional and stylish weighted bedding that helps you sleep and feel better. Bearaby doesn't believe one size or weight fits all, so its bedding series is fully customizable to help you achieve your best sleep -- from chic and cozy blankets to king-size comforters designed for sharing.

Research shows sleeping under an evenly dispersed weight deepens sleep cycles and lowers stress and anxiety levels, helping people achieve optimal rest. Bearaby's patent-pending weave construction and body contouring design maximizes that weighted sensation of being hugged or swaddled, a concept known as Deep Touch Pressure (DTP). While DTP has been embraced by the medical community as an effective therapy for improving sleep, Bearaby makes it possible for everyone to access its benefits.

"Bearaby was born out of the inspiration to bring the benefits of weighted sleep to everyone by creating functional and sustainable weighted bedding that branches beyond blankets," said founder Kathrin Hamm. "We're on a mission to make natural deep sleep an everyday commodity, because we believe better sleeping leads to better living."

Bearaby has taken everything scientists know about sleep and weighted bedding, and combined it with sustainable textiles and contemporary design. That's led the company to secure two patents as its innovation paves the way for an entirely new category: weighted bedding.

The new Bearaby weighted bedding collection features two first-of-a-kind products: a customizable weighted comforter for nighttime (The Sleeper) and a chic weighted knit blanket (The Napper) for daytime. The Sleeper incorporates patented air channels for maximum breathability, maintaining a comfortable temperature throughout the night. The Napper is made from naturally weighted vegan yarn, woven into a stylish and functional blanket that adds 20 pounds of soothing weight without artificial filling materials. The Sleeper is available in eight sizes and weight configurations, ranging from $199 to $439 USD and The Napper is available in six colorways for $259 USD.

The entire Bearaby weighted sleep collection is made from natural, responsibly sourced materials, including the most sustainable fabric in the world, TENCEL™, which uses 10 times less water to produce than cotton.

As a direct-to-consumer brand, Bearaby eliminates the middleman and sells its collection directly through its website. That creates a more customized experience, including a personalization quiz that assesses factors such as sleep history and lifestyle to determine the size and weight of the comforter that's right for you. When the bedding is delivered to your door, it includes a handy sleep guide to walk you through the process of adjusting to sleeping under weight and helps you form healthy sleep routines. By shipping directly to you, Bearaby limits the environmental impact of its packaging. It has removed all plastic and non-critical components to create eco-friendly packaging that can easily be reused for stylish storage.

Bearaby's mission is to help people sleep better and feel better. As part of that mission Bearaby is raising awareness for mental health and has partnered with NAMI (National Alliance on Mental Illness) to sponsor one hour of the NAMI Helpline for every Bearaby purchase. The Helpline is a free, public resource that provides support to the millions of Americans affected by mental illness.

To join Bearaby's journey for better sleep, visit Bearaby.com to explore its innovative weighted bedding collection featuring comforters, blankets and sheets.

About Bearaby:
Bearaby is an innovative weighted sleep company that combines the best of sleep science with patented design and sustainable materials to create the world's first weighted bedding. Founded by Kathrin Hamm, Bearaby launched its initial bedding collection in December 2018.

For more information please visit www.bearaby.com and @mybearaby across social channels.

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SOURCE Bearaby