BBDO Worldwide is the Most Awarded Agency Network Across All Media Categories and Disciplines for the 4th Year in a Row

NEW YORK, Jan. 11, 2011 /PRNewswire/ -- For the fourth year in a row, BBDO Worldwide has topped The Big Won, an annual ranking which tracks the performance of agencies across every media category and discipline (Alternative/Innovative Media, Digital, Direct, Press, Posters, Radio and TV).  This year's rankings were compiled from more than 5,000 awards won by more than 1,500 agencies on behalf of nearly 3,000 clients.

Patrick Collister, the author of The Big Won, noted, "The big story here is how adroitly many large agencies have responded to the changes in the media landscape.  None have been more adroit than BBDO, which understood the new technologies better than their competitors and won more awards in categories other than traditional TV and print media.  They are creating ideas people can participate in - lean-forward communication, if you like - and adapting their structure and culture without drama."

In addition to being ranked the number one network in the world in The Big Won:

-Almap BBDO in Brazil was the number one individual agency in the world, followed by BBDO New York (#2) and AMV BBDO, London (#4)

-BBDO was ranked the number one network in Europe, the Middle East, Africa, North America and Latin America

-BBDO and its Proximity network were ranked the number one agency network in Direct for the third year in a row

-BBDO agencies were ranked number one in five countries:  Brazil, Canada, Dominican Republic, UK and US; BBDO/Proximity companies were also ranked second in Colombia, Czech Republic New Zealand, Portugal and Russia; and third in Australia, France, Germany, Lebanon, Philippines and South Africa

-AMV BBDO in London created the number one integrated campaign of the year for the Metropolitan Police ("Choose Your Own Ending"); AMV BBDO also created the second most awarded Direct campaign for Walkers Crisps ("Sandwich").  Almap BBDO in Brazil created the second most awarded press campaign of the year for Billboard magazine.  Four of the Top 20 campaigns in the world were created by BBDO agencies

-Three of the Top Five creative leadership slots were taken by Paul Brazier of AMV BBDO, London, Marcello Serpa of Almap BBDO, Brazil and David Lubars of BBDO North America, who was ranked as the number one Chief Creative Officer in the world

Further details can be found at www.thebigwon.com.

"The best work yields the highest returns for our clients, whatever the medium or discipline." said Andrew Robertson, President and CEO, BBDO Worldwide.  "You can be a lucky winner once.  Maybe twice.  But to do it four times in row takes both an unfair share of the world's most exceptional talent and a relentless focus on delivering the world's best work, day-in and day-out, campaign by campaign, client by client, agency by agency."

BBDO Worldwide is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com).  Omnicom is a leading global marketing and corporate communications company.  Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE BBDO Worldwide

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