BAT Voted Best in Sports Technology by SportsBusiness Journal and SportsBusiness Daily Subscribers

IRVINE, Calif., May 26 /PRNewswire/ -- Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement and celebrity marketing, was declared Best in Sports Technology for 2010 by the subscribers of SportsBusiness Journal and SportsBusiness Daily. The distinction recognized BAT's excellence and outstanding achievement in the business of sports.

Comprised of industry insiders and avid aficionados, the voting body asserted their voice as part of the 2010 Sports Business Awards, established by the magazines' publisher in 2008. This was the first year in which subscribers were given an opportunity to weigh in on the ultimate award decision. BAT was called-out for introducing a revolutionary, technology-based approach allowing corporate and media partners to tap consumer passion for athletes and celebrities.  

"To be voted Best in Sports Technology by such an informed and passionate subscriber base tells us we're doing things the right way," said Ryan Steelberg, President and CEO of BAT. "This provides tremendous motivation for our team to innovate new ways that connect passionate consumers with their favorite athletes and celebrities while driving engagement and building brands."

BAT brought its Platform to market in March 2009.  It is the first company to offer technology that provides detailed insight into athlete and celebrity affinity in real-time, and across over 30,000 individuals.  The Platform uses sophisticated algorithms, to measure and evaluate information from tens of thousands of sources and determine affinity ratings which corporate and media partners use to make more informed, efficient and effective celebrity and sports marketing decisions.  

Launched in 2008, the Sports Business Awards were established by SportsBusiness Journal and SportsBusiness Daily to celebrate and recognize the leaders, visionaries and day-to-day practitioners who personify excellence in the business of sports.

About Brand Affinity Technologies, Inc.  (BAT)

Founded in 2007, BAT (http://brandaffinity.net) is reinventing the business of endorsement marketing by making it easy and affordable for advertisers of all sizes to launch ad campaigns featuring athletes and celebrities. Advertisers use BAT's Endorsement Platform to identify, license, and activate the most effective talent for their campaigns, based on brand and targeting considerations. Currently, BAT's Platform features more than 3,300, and tracks over 30,000 top athletes and celebrities in markets nationwide.  It is used by leading advertisers to build brand value and boost campaign performance. BAT's celebrity roster includes Olympic athletes and marquee active and retired players in nearly every sport, including Drew Brees (NFL), Jorge Posada (MLB), Rajon Rondo (NBA), Brooks Robinson (MLB – Hall of Fame), Walt Frazier (NBA – Hall of Fame), and Lennox Lewis (Boxing). 

SOURCE Brand Affinity Technologies, Inc.

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