Barnana®, The Super Potassium Snack®, Announces New Investment Partners
Exciting expansions and additions are coming to America's favorite banana snack.
SANTA MONICA, Calif., Feb. 24, 2015 /PRNewswire/ -- Today, Barnana® announced that it has received a minority growth capital investment from Boulder Food Group ("BFG") that will enable it to fuel continued distribution expansion, product innovation, and consumer marketing efforts.
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"At BFG, our goal is to partner with companies with the best people, product, brand and strategy. Barnana is exemplary in each of these areas, and we couldn't be more excited about our partnership," says BFG Partner Tom Spier. BFG joins other notable investors including Mark Rampolla, Founder of Zico Premium Coconut Water; Patrick Finn of Finn Capital Partners; Jerry Bello, Founder of Sensible Portions; and Presence Sales & Marketing.
"We couldn't ask for better partners than BFG to join the investment team. Tom and the team at BFG have built world-class brands and bring incredible value to the table. We are excited to start the year off with great partners that understand the vision and align on the values to fuel our next stage of growth," remarks Barnana CEO and Founder Caue Suplicy.
Kicking off 2015 and its partnership with BFG, Barnana will unveil two delicious new innovative products at Natural Products Expo West:
- Apple Cinnamon Barnana: A twist on a classic Brazilian desert, combining sweet organic bananas, toothsome organic apples, and a pinch of spicy organic Ceylon cinnamon.
- Coffee Barnana: A perfect morning energy boost, taking the popular breakfast duo of bananas and coffee and blending them into one, made with Fair-Trade organic Colombian roasted Arabica coffee beans.
Launched in August of 2012, Barnana has been purveying the use of the famed yellow fruits' naturally occurring nutritional content to develop a brand synonymous with banana-based snacks. Barnana provides a secondary source of income to banana farmers in South America by sustainability up-cycling bananas that were previously unable to make it to market.
Barnana is known as a pioneer in the healthy snack category, which has enabled the company to grow over 350% YOY from 2013 to 2014 and be featured in national media outlets including Inc., Forbes, and Men's Journal. Barnana's Original Banana Bites were named "Best Pre Run Snack" by Women's Running magazine and "Best Paleo Snack" by Delicious Living.
Barnana's organic, gluten-free, non-GMO line of Chewy Banana Bites in Original, Chocolate, Coconut, and Peanut Butter are available at Whole Foods Markets, Safeway, Sprouts, Wegmans, and other finer natural grocery stores nationwide. New flavors are coming to shelves soon.
Experience the most delicious thing to ever happen to bananas at www.barnana.com.
About Barnana
An alternative to traditional snacks; healthy, organic Barnana, the Super Potassium Snack, is pioneering the use of the banana's naturally occurring nutritional content. Barnana has no additives, no preservatives and is naturally sweet. Barnana's banana snacks are grown in sustainable, organic farms in South America and are an exceptional source of potassium, fiber and have over 20 vitamins and minerals. Original, Chocolate, Coconut, and Peanut Butter Organic Banana Bites can be found at Whole Foods, Safeway, Sprouts, and other finer grocers nationwide. (barnana.com)
About BFG
Boulder Food Group ("BFG"), based in Boulder, Colorado, is a venture capital fund, which seeks to partner with early stage food and beverage consumer product companies. BFG works alongside exceptional entrepreneurs to ensure the business is able to deliver sustainable growth and outperform its competitors. Current investments include Green Spoon Sales and Birch Benders. BFG was founded by Tom Spier, a Co-Founder of EVOL Foods (acquired by Boulder Brands in 2013) and COO of Bear Naked (acquired by Kellogg's in 2007). (www.boulderfoodgroup.com)
Contact: Rachel Krupa, Krupa Consulting
Email/323-656-6995
SOURCE Barnana
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