Bark & Co Launches The World's First Retail Experience Where Dogs Do The Shopping
Company Behind BarkBox Tests Technology with a Dog's Eye View to Shopping at a Week-Long Pup Up Shop in SoHo NYC
NEW YORK, June 6, 2016 /PRNewswire/ --
WHAT: BarkShop Live is a week-long experiment of the first retail experience where dogs do the shopping themselves. Running June 6-12, 2016 in Manhattan, the by-appointment-only "pup-up" shop uses RFID technology to help humans track their dogs' favorite toys in a specially curated space.
WHO: Dogs wearing mobile technology harnesses and shopping themselves
Dog people
Bark & Co, the company behind BarkBox, BarkShop, BarkPost and BarkLive
WHEN: June 6-12, 2016 by appointment only
WHERE: BarkShop Live – 3 Howard Street in SoHo NYC
MORE INFORMATION:
BarkShop Live is designed for dogs, allowing them to play with unwrapped toys in an open, specially curated space that's absent of shelves and packaged toys found at traditional pet stores.
As each dog plays, a high tech vest talks with RFID tags in all the toys and a mobile app on the smartphone of the dog's person, allowing the human to see what their dog likes, dislikes, and LOVES. The app shares a recap of playtime, and allows the human to simply tap and buy their dog's favorite item, which will be shipped directly to their home.
Appointments & More Details: http://www.barkshoplive.com
To see video of BarkShop Live and the products: http://barkshop.com/live
New Images of BarkShop Live: https://www.dropbox.com/sh/qwm8bfvnjromh8t/AAAO145sPVeqTGCiHrj0nuXxa?dl=0
Media Inquiries: Jody Arlington, [email protected], 202-316-4316
Photo - http://photos.prnewswire.com/prnh/20160606/375725
SOURCE Bark & Co.
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