Baileys® Original Irish Cream Teaches Fans to Shake Up Iced Coffee Cocktails on Facebook® This Summer

Summer Online Video Series Inspires Consumers to Create Iced Coffee Cocktails Using Baileys® Original Irish Cream

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Jul 27, 2010, 12:27 ET

NEW YORK, July 27 /PRNewswire-FirstCall/ -- This summer, Baileys Original Irish Cream is celebrating iced coffee by teaming bartenders and baristas from across the country to create unique coffee-inspired cocktails. Pairs from six cities across the United States are appearing in a series of online videos demonstrating mixology and brewing techniques for perfecting delicious iced coffee cocktails at home.

The webisodes, airing on Facebook throughout the months of July and August, are part of an exciting new campaign introducing Baileys Iced Coffee cocktails as the ultimate 5 o'clock coffee break. These short, educational segments are available on the Baileys Original Irish Cream Facebook Page (http://www.facebook.com/Baileys), and encourage viewers to take a break at 5 o'clock to mix up these easy-to-make drinks. Each video aims to engage the online community by offering enlightening tips for cocktail enthusiasts and home entertainers in a digital, interactive format.

"Since 'barista' is Italian for 'bartender' and our product is often paired with coffee, it is a natural link to connect the mixology and coffee worlds," says Baileys Brand Director, Dana Yerid. "We are excited to use this relationship to enhance the 5 o'clock coffee experience by providing our fans with knowledge from these experts in a fun and interactive way."

The video series highlights bartenders and baristas from New York, Los Angeles, Chicago, Seattle, San Francisco and Cleveland and features participants such as 2010 World Barista Champion, Michael Phillips, and leading New York mixologist, Leo Robitschek, among others. Additionally, each duo's creations lives on the Baileys page on Facebook, allowing fans to reference recipes for upcoming summer celebrations.

For multimedia and more information, please visit http://baileys.presslift.com/barista-bartender.

About BAILEYS:

Baileys launched in Ireland in 1974. It is now available in over 160 markets worldwide and is the number one selling liqueur in the world. Baileys is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world. Owned by Diageo plc, Baileys contents are a blend of Irish whiskey, fresh double cream and other fine ingredients. For more information on Baileys Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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SOURCE Diageo