B Hotels & Resorts™, an Innovative New Lifestyle Hotel Brand, Debuts at The Lodging Conference in Phoenix

FORT LAUDERDALE, Fla., Sept. 23 /PRNewswire/ -- Signaling a positive shift in the economy and indicating growth opportunities on the horizon for the hospitality industry, last night marked the first new hotel brand announcement at The Lodging Conference in Phoenix in several years.  During a cocktail reception on day one of this annual event, B Hotels & Resorts™ took several hundred industry leaders by storm with a bold, visually stunning 'after hours' affair that featured signature B'licious cocktails and desserts and special entertainment, including aerialist performances.

Headquartered in South Florida, B Hotels & Resorts™ is an innovative brand alternative for the conversion of existing flagged and independent hotels.  With three property designations – Hotel, Resort and Boutique, B Hotels & Resorts™ properties will primarily be in urban and resort destinations in the United States and Caribbean.  Ultimately the brand will be found in global destinations.

B Hotels & Resorts™ is led by CEO & President Ayelet Weinstein, Corporate Vice President and Brand Marketing executive Christopher Tompkins, and an Advisory Council of travel industry experts.  A successful real estate developer with experience in a wide array of business disciplines, Weinstein has specialized in the acquisition, finance, development, operation and marketing of residential, hospitality and mixed-use assets.  Tompkins, an innovative marketing professional with experience in virtually every segment of the travel, hospitality and entertainment industries, has worked on the corporate and property levels for Carlson, Hilton, Hard Rock, Starwood and others.  

"B is a fresh, innovative and unpretentious class of hotels in the upper-upscale category that welcome today's travelers by igniting a genuine emotional connection to the brand," said Tompkins.  "In creating B, we have established a new genre in hospitality...one we like to call Self-Expression."  

Consistent across all B Hotels & Resorts™ will be several B Signatures, including B Ambiance, B Social™, B in Touch™, B Nourished™, B Active™, B Indulged™, B Adventurous™, and B Green.

B Ocean Fort Lauderdale Makes its Debut

During the brand announcement event, the company unveiled its flagship property, B Ocean Fort Lauderdale.  Located on the famed Fort Lauderdale Beach, B Ocean will set the tone for a spectacular brand experience sure to attract travelers from all over the world.  Conveniently located on Sunrise Boulevard and A1A, B Ocean is minutes from the Las Olas art/entertainment district, Port Everglades and the Fort Lauderdale/Hollywood International Airport.  With 240 rooms, complimentary internet access, 8,000 square-feet of meeting space and unique dining concepts, B Ocean will begin accepting guest reservations in October.  The hotel is currently accepting group and event bookings.  The hotel will open in December with a grand opening celebration in early 2011.

"After individuals experience our flagship hotel, B Ocean Fort Lauderdale, I have no doubt that they will be inspired by this fresh new approach," said Tompkins.  "B represents a service culture allowing individuals the ability to communicate their personal desires in our brand language, which is what will make this brand so uniquely different, compelling, desirable and almost addictive."

B Hotels & Resorts™ invites you to B Our Guest™ and experience our Self-Expression brand.

To learn more about the brand, visit www.BHotelsandResorts.com.  B Ocean is currently accepting bookings for weddings, group meetings and catering.  To B First to experience at B Ocean, visit www.BOCEANFORTLAUDERDALE.COM.  

SOURCE B Hotels & Resorts

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