AXE White Label Enters the 2015 NBA Draft Presented by State Farm® with Top-Rated Justise Winslow

ENGLEWOOD CLIFFS, N.J., June 23, 2015 /PRNewswire/ -- This Thursday, the 2015 NBA Draft presented by State Farm® will shine a spotlight on the future of basketball and, just as in years past, the personal style of the draftees will take center stage. AXE®, the No. 1 men's grooming brand globally*, is getting in the game and helping draft prospect Justise Winslow prepare for the most important day of his young basketball career.

"Style is a passion of mine, and I want to look and feel as good as possible at the draft. I've been working with the style and grooming experts at AXE and GQ to continue to raise my game," says Winslow, "and now I'm ready to take on one of the biggest moments of my life."

The transition from college to the professional ranks is never easy, requiring dedication and preparation to make it to the next level. AXE celebrity stylist Amy Komorowski is helping Winslow stay confidently fresh through it all with AXE White Label, a refined grooming line designed to help guys look and feel their finest, as well as with head-to-toe grooming tips.

"The NBA has always been home to some of the world's greatest athletes, but in recent years fashion has truly taken center stage, making the league a trendsetter," said Matthew McCarthy, senior director, AXE & Men's Grooming for Unilever. "AXE has always been about what's next and we're excited to bring our grooming and style credentials to the 2015 NBA Draft presented by State Farm with Justise."

Check out AXE on Twitter and Instagram for exclusive content related to the 2015 NBA Draft presented by State Farm. Before draft night, AXE is teaming up with Winslow, plus fellow draftees Stanley Johnson and Devin Booker, to give fans access to some of the most exciting players in this year's draft class. Want your question answered? Get in the game and follow #NBADraftTakeover on Twitter on June 25 from 2:30pm to 3:30pm (EST) as each player takes over the AXE account for a fan Q&A.

Be sure to check out all the AXE social channels leading up to the draft for other exclusive content and visit www.axewhitelabel.com to learn more about the entire AXE White Label line.

About AXE®

With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, AXE helps give guys the edge to feel their best. In addition to being the #1 men's grooming brand*, AXE is a lifestyle brand that engages guys and girls with unique experiences like no other brand can.

Visit AXE at AXE.us and follow us on Twitter, Instagram, Tumblr, and Facebook to get access to exclusive content, special promotions, and more. 

*Based on volume of men's grooming products sold (excluding shaving hardware): Total US Market for Men's Grooming Products 52 weeks ending November 23, 2013

About Unilever United States, Inc.

Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.

Unilever's Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever's strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.

All of Unilever's global factory network, as well as its US non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

For more information on Unilever US and its brands visit: www.unileverusa.com

To connect with Unilever US via Facebook visit: www.facebook.com/unileverusa

To connect with Unilever US via Twitter follow: @unileverusa

To learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us

CONTACTS:                         
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SOURCE Unilever United States, Inc.

Related Links

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