AXE Hair Gives Back to America's Heroes Through New Charity Partnership

- Grooming Leader Joins Forces with Wounded Warrior Project™ To Launch AXE Buzzed Look Cream + SPF 15 -

News provided by

Jun 02, 2011, 03:41 ET

NEW YORK, June 2, 2011 /PRNewswire/ -- As we head into a season that honors America and our troops with backyard barbeques and beach parties, AXE Hair is joining the celebration by partnering with Wounded Warrior Project and introducing AXE Buzzed Look Cream + SPF 15, its newest styling product. As part of the debut, AXE Hair is making a donation of $50,000 to the non-profit organization whose mission is to honor and empower wounded warriors.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/axe-hair-gives-back-to-americas-heroes-through-new-charity-partnership-123031413.html

The buzz cut, a classic military look that's made a pop-culture comeback, presents a unique challenge to guys looking to protect their scalp without the oily, greasy feel that a traditional sunscreen can leave. AXE Buzzed Look is a lightweight cream which protects guys' scalps from UVA/UVB rays and keeps hair soft and touchable.

"The buzz cut is a practical style that girls love and AXE Buzzed Look Cream + SPF is designed to make it easy for guys to maintain it," said David Rubin, marketing director for AXE Hair. "While we are proud of our latest styling innovation, we are even prouder to be working with Wounded Warrior Project to help make a difference in the lives of those who have served our country."

"Over 44,000 of our nation's armed forces have been physically wounded during the current military conflicts and hundreds of thousands more are estimated to be recovering from the invisible wounds of war," said Adam Silva, chief development officer of Wounded Warrior Project. "AXE Hair's contribution will fund programs that nurture the mind, body and spirit and help returning warriors take on their next challenges here at home."

Guys and girls can "like" AXE's Facebook page (http://on.fb.me/axebuzzed) to show their support of AXE Hair's contribution to Wounded Warrior Project.

AXE Buzzed Look is currently available at most food, drug and mass retail outlets for a suggested retail price of $6.99.

About AXE

AXE, a leader in men's care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch. Including deodorant bodysprays, AXE is the largest men's deodorant brand in the U.S.

The brand's mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information, visit www.theaxeeffect.com.

About Unilever North America

Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Omo, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Suave, TIGI, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.

About Wounded Warrior Project

The mission of the Wounded Warrior Project™ (WWP) is to honor and empower wounded warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, FL. To get involved and learn more, visit woundedwarriorproject.org.