Award-Winning Grooming Brand Bevel Now Available at Ulta Beauty Stores and Ulta.com

Innovative Men's Grooming Brand Made for Black Men Expands Distribution with Leading National Beauty Retailer

ATLANTA, Dec. 12, 2022 /PRNewswire/ -- Walker and Company, the makers of the award-winning men's grooming brand Bevel, is pleased to announce the brand's entrance into national beauty retailer Ulta Beauty, in select stores and on ULTA.com beginning the 2022 holiday season.

Renowned for delivering premium hair, beard, skin, and body care for Black and brown men since its launch in 2013, Bevel is committed to developing innovative, solution-oriented products and tools. Led by founder and CEO Tristan Walker, Bevel revolutionized the standards of male self-care and continues to cement its position as the most trusted grooming solutions for him. On a mission to make products and tools accessible to all men with curly, textured hair, and melanin-rich skin, Bevel's new relationship with Ulta Beauty ensures greater access to products that solve the unique health and grooming issues regularly faced by men of color, just in time for the 2022 holiday season.

"Almost ten years ago, I launched Bevel to deliver first-class solutions for the grooming needs of Black men," said Tristan Walker, CEO and founder, Bevel. "Year after year, with every product from our groundbreaking and award-winning single-blade Safety Razor and razor bump reducing Shave System, to the entire Hair & Body product lines and limited-edition all-black Bevel x Marvel Safety Razor Gift Set, I'm tremendously proud of our work and am thrilled to partner with Ulta Beauty to bring Bevel to even more of our community."

Bevel's newest addition, the 'Black Panther: Wakanda Forever' Safety Razor Gift Set was inspired by the innovation in Marvel's Studios' highly anticipated film, "Black Panther: Wakanda Forever." Exclusively available at Ulta Beauty stores and Ulta.com, Black Panther and Bevel both value the importance of representation and diversity across industries. The movie inspired Bevel to create a modern, all-black version of its iconic single-blade safety razor. As a Black-founded and led brand, Bevel's partnership with Marvel Studios' "Black Panther: Select Ulta Beauty stores and Ulta.com will offer guests the below Bevel grooming products:

In select Ulta Beauty stores:

• Bevel Shave Cream for $14.95; 4oz
• Bevel Pre-Shave Oil for $14.95; 2oz
• Bevel Post-Shave Balm for $12.95; 4oz
• Bevel Safety Razor for $49.95; includes ten Razor Blade refills
• Limited Edition Bevel x Marvel Studios' 'Black Panther: Wakanda Forever' Safety Razor Gift Set for $49.95; includes free 2oz shave cream and ten Razor Blade refills. This product is available while supplies last. (also available on Ulta.com)

Found only on Ulta.com:

• Bevel Razor Blade refills (20 count) for $9.99
• Bevel Curl Creme for $11.95; 7oz
• Bevel Aluminum-Free Deodorant for $9.95; 2.5oz
• Bevel 2-in-1 Pomade for Waves & Beards for $11.95; 3.4oz
• Bevel Daily Moisturizing Hair Leave-in Styler for $11.95
• Bevel Moisturizing Face Gel for $13.95; 4oz
• Bevel Face Wash for $11.95; 4oz
• Bevel 2-in-1 Strengthening Shampoo & Conditioner for $9.95; 12oz
• Bevel Moisturizing Shampoo for $9.95; 12oz
• Bevel Moisturizing Conditioner for $9.95; 12oz
• Bevel Body Wash (Dark Cassis) for $9.95; 16oz

For all Bevel inquiries, please contact [email protected]

201.569.2080

About Walker & Company Brands
Walker & Company Brands, recently acquired by Procter & Gamble, is a family of brands designing health and beauty solutions for people of color. Our vision is to build the world's most consumer-centric health and beauty products company, inspiring unprecedented customer loyalty. Walker & Company launched with the introduction of its first brand, Bevel, in 2013. Bevel provides grooming products for Black men, including a full Skin Care regimen, a Shave System, and the Bevel Trimmer, and services designed to help reduce skin irritation and razor bumps. To learn more about Walker & Company Brands, visit www.walkerandcompany.com.

SOURCE Bevel

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