NEW YORK, July 26, 2018 /PRNewswire/ -- Just in time for National Lipstick Day (July 29), New Avon, LLC ("Avon") is introducing the Kiss Breast Cancer Goodbye campaign in partnership with the American Cancer Society Making Strides Against Breast Cancer. According to the American Cancer Society, approximately 1 in 8 women will be diagnosed with breast cancer in her lifetime. To build breast health awareness, Avon is encouraging supporters to put on their lipstick, blow a kiss on their social media feeds, tag 8 friends and use the hashtags #KissBreastCancerGoodbye and #AvonMakingStrides.
Avon will donate 15% of the price of their best-selling True Color Nourishing Lipstick purchased throughout October to American Cancer Society's breast health programs that benefit women throughout the year. Avon True Color Nourishing Lipsticks are available exclusively through Avon Representatives or online at www.avon.com (PRNewsfoto/New Avon, LLC)
Avon celebrity makeup artist Kelsey Deenihan blows a kiss on Instagram to #KissBreastCancerGoodbye (PRNewsfoto/New Avon, LLC)
(PRNewsfoto/New Avon, LLC)
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The campaign will debut at Avon RepFest, an annual three-day gathering of thousands of Avon Representatives, held this year in Columbus, Ohio. Attendees will start the chain of kisses on social media, and will be encouraged to leave their lip print on a massive wall of kisses at the Greater Columbus Convention Center.
The Avon Kiss Breast Cancer Goodbye campaign will serve as a lead up to the company's Breast Cancer Awareness Month activities in October, which also includes its national presenting sponsorship of the American Cancer Society Making Strides Against Breast Cancer, the nation's largest network of fundraising events for breast cancer.
In addition, Avon will donate 15%* of the price of their best-selling AvonTrue Color Nourishing Lipstick purchased throughout October to American Cancer Society's breast health programs that benefit women throughout the year.
"As the company for women, we are proud of our strong purpose-driven mission to improve the lives of women – and this includes our long-term commitment to the fight against breast cancer. Since 1992, the Avon Breast Cancer Crusade has contributed more than $800M globally to breast cancer causes, educated 180 million about breast health, and funded breast health screenings for nearly 20 million women," said Debbie Coffey, Vice President of Communications and Social Impact for New Avon, LLC. "The Avon Breast Health Promise aims to ensure every woman, every day, is breast health aware – because we know that early detection saves lives. We hope the Kiss Breast Cancer Goodbye campaign will inspire more women to take charge of their own breast health."
"The American Cancer Society is dedicated to providing women with the information, answers and hope they need to protect themselves and loved ones," said Sharon Byers, Chief Development and Marketing Officer, American Cancer Society. "We are thrilled to partner with Avon and their Representatives to spread awareness and education to women everywhere."
AvonTrue Color Nourishing Lipsticks are available for $8 each exclusively through Avon Representatives or online at www.avon.com. The lipstick is available in ten shades and packed with healthy, hydrating Jojoba Oil and Vitamin E. To locate an Avon Representative call 1-800-FOR-AVON or visit www.avon.com.
*15% of the price of Pink Ribbon fundraising products purchased, up to $750,000 per year, will be contributed to the American Cancer Society, as part of Avon's$1.25 million annual donation to the American Cancer Society's breast health programs. The American Cancer Society does not endorse any product or service.
About New Avon LLC:
New Avon LLC ("Avon") is the leading social selling beauty company in North America, with independent sales Representatives throughout the United States, Puerto Rico and Canada. Avon's portfolio includes award-winning skincare, color cosmetics, fragrance, personal care and health and wellness products featuring brands such as ANEW, Avon True Color, Espira, and Skin So Soft, as well as fashion and accessories. Avon has a 130+ year history of empowering women through economic opportunity, and supporting the causes that matter most to women. Avon philanthropy has contributed over $1 billion globally toward eradicating breast cancer and domestic violence. Learn more about Avon and its products at www.avon.com
About American Cancer Society:
The American Cancer Society is a global grassroots force of 1.5 million volunteers dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer. From breakthrough research, to free lodging near treatment, a 24/7/365 live helpline, free rides to treatment, and convening powerful activists to create awareness and impact, the Society is attacking cancer from every angle. For more information go to www.cancer.org.
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