AVEENO® Teams Up with Global Brand Ambassador Jennifer Aniston to Debut "The Beauty of Nature, ACTIVE NATURALS® Oat for Your Skin"

Video series spotlights the power of natural ingredients and the science behind unearthing their hidden skin benefits

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Johnson & Johnson Consumer Products Company, Division of Johnson & Johnson Consumer Companies, Inc.

Mar 25, 2014, 09:06 ET

SKILLMAN, N.J., March 25, 2014 /PRNewswire/ -- The AVEENO® Brand debuts "The Beauty of Nature, ACTIVE NATURALS® Oat for Your Skin," a series of video narratives celebrating ingredients found in nature and their potential to help enhance one's natural beauty. Debuting today, the first digital short is narrated by Brand Ambassador Jennifer Aniston and highlights the compelling farm-to-formulation journey of the AVEENO® Brand's first ACTIVE NATURALS® ingredient: oat.

AVEENO(R) Debuts "The Beauty of Nature, ACTIVE NATURALS(R) Oat for Your Skin" Series. (PRNewsFoto/Johnson & Johnson Consumer Products Company, Division of Johnson & Johnson Consumer Companies, Inc.) (PRNewsFoto/JOHNSON & JOHNSON CONSUMER)

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7139651-aveeno-jennifer-aniston-the-beauty-of-nature-active-naturals-oat

"I've used AVEENO® Daily Moisturizing Lotion since I was in my 20s but working on this project and learning everything that goes into their skincare products – how they are conscious of the ingredients chosen, how they're grown, how they're formulated – has given me a whole new appreciation for the Brand. I realize that what makes all the difference is actually the story behind the products so it's great to be able to help share that story," said AVEENO® Brand Ambassador Jennifer Aniston.

Best known for its use in food, oat is also one of natures' best-kept beauty secrets. In a series of four videos, viewers are introduced to proud oat farmers who have harvested their fields for generations. The videos then trace the oat's transformation from these local grain farms to the AVEENO® laboratory where scientists unlock the ingredient's natural ability to soothe, moisturize and protect.

"ACTIVE NATURALS® is really synonymous with the very best of nature," said AVEENO® Research & Development Scientist Michael Southall. "By tapping into ancient folklore and using science to understand the complex composition of oat, we've been able to identify and harness its most useful properties for healthy skin and incorporate them into AVEENO® products."

To view the video playlist, including a Spanish adaptation, and learn more about AVEENO® ACTIVE NATURALS® oat, visit www.YouTube.com/aveeno.

ABOUT the AVEENO® Brand
The AVEENO® Brand, one of the brands of Johnson & Johnson Consumer Products Company, Division of Johnson & Johnson Consumer Companies, Inc., uses ACTIVE NATURALS® ingredients sourced from nature to deliver real benefits for healthier, more beautiful skin and hair. Most trusted by dermatologists for more than 60 years for its use of natural ingredients, AVEENO® is committed to developing breakthrough product formulations with new and existing natural ingredients that deliver clinically proven results. The AVEENO® Brand offers products for face, body, baby, hair, sun protection and men. For more information about the AVEENO® Brand and its product offerings, visit aveeno.com or "Like" us on Facebook at facebook.com/aveeno.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7139651-aveeno-jennifer-aniston-the-beauty-of-nature-active-naturals-oat

SOURCE Johnson & Johnson Consumer Products Company, Division of Johnson & Johnson Consumer Companies, Inc.