Autonomy's Rich Media Management Platform Selected by Ripley Entertainment

CAMBRIDGE, England and SAN FRANCISCO, Sept. 8 /PRNewswire/ -- Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that Ripley Entertainment has selected Autonomy's meaning-based rich media management platform to archive, analyze, and more effectively leverage its more than 275,000 digital assets. Autonomy Virage MediaBin, a critical component of Ripley's new Digital Asset Management initiative, will serve as the central digital asset repository for the Ripley Museums, Archives and Publishing, housing all of their photography, publications, cartoons, brand collateral, rich media and video content.

At the core of Autonomy Virage MediaBin is Autonomy's Meaning Based Computing platform, IDOL, which automatically forms a conceptual understanding of all rich media assets located in any internal or external repository, including video, audio, social media, and blogs. With Virage MediaBin, Ripley Entertainment can automatically process and categorize all of its video and audio assets.

Fast online access to the vast and ever-increasing digital collection of over 90 years of oddities from all over the world will allow Ripley to monetize this content with new products and reuse, previously a tedious process. Virage MediaBin will provide Ripley Entertainment's researchers, marketers and designers anywhere in the world with instant, self-service access to its full-featured central library of currently approved digital content, including videos, photographs, logos, exhibit documentation, artwork, marketing collateral, presentations, Flash™ content, audio and more. Improving operational efficiencies across multiple departments speeds the time to market for Ripley's museum designs, marketing campaigns, product launches, and other top initiatives, which ultimately accelerates their customer satisfaction and increases top-line revenue.

"As the world's largest and fastest-growing international chain of museum-type tourist attractions, it is critical that we have an intelligent and easy-to-use solution to manage our extensive and diverse set of rich media assets," said Dave Ugan, Vice President of Information Technology at Ripley Entertainment. "We have a wide array of content that spans everything from shrunken heads to film footage of Robert Ripley's travels. Autonomy Virage MediaBin will help Ripley Entertainment securely store these valuable digital assets, while allowing us to effectively leverage all of our rich media assets to deliver a more engaging customer experience."

Autonomy Virage MediaBin can automatically convert video and audio natural language to text and time synchronize with a streaming preview of the content. Video assets can be quickly and easily found with pinpoint accuracy to the exact location within a video where a word or phrase is spoken. The Autonomy product also delivers a new and intuitive user interface, and supports the widest range of rich media asset types and languages, including the ability to search foreign multimedia in the marketer's native language.

"In today's competitive business environments, global marketers are exploring new ways to integrate digital assets and video into their web, online advertising, and social media campaigns," said James Murray, CEO of Autonomy Virage. "Autonomy Virage MediaBin is the industry's only rich media platform that combines digital asset management, web content management, and conceptual understanding of all assets in order to dynamically deliver a powerful and effective brand experience across all channels. We look forward to partnering with Ripley Entertainment to transform its rich media into intelligent assets."

Please visit www.autonomy.com/dam for more information.

About Ripley Entertainment

Ripley Entertainment, with its headquarters in Orlando, Florida, is the largest and fastest-growing international chain of museum-type tourist attractions in the world. An acknowledged trendsetter in the development of family entertainment, Ripley Entertainment owns, operates and franchises a variety of exciting attractions, including world-class aquariums, Ripley's Believe It or Not! museums, Guinness World Records Museums and Louis Tussaud's Waxworks.

Ripley Entertainment of Orlando, FL, delights and astounds the world with 85 exciting attractions in 11 countries, best-selling books, a live-action network television series in daily syndication in over 70 countries, and the 90+-year-old, longest continuously published newspaper comic in the world, the classic Believe It or Not! cartoon. Cartoonist and adventurer Robert Ripley started it all in 1918 when he began drawing his syndicated daily feature, which now appears in 17 languages in 42 countries around the world.

About Autonomy

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. IDC recently recognized Autonomy as having the largest market share and fastest growth in the worldwide search and discovery market.  Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.

Autonomy's customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, , GlaxoSmithKline, Lloyds Banking Group, NASA, Nestle, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit www.autonomy.com to find out more.

Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.

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SOURCE Autonomy Corporation plc

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