Auto Retailers Challenged by New Online Shopping Habits

ATLANTA, Sept 20 /PRNewswire/ -- Jim Ziegler, auto retail industry speaker, trainer and dealership consultant will conduct a special session at the upcoming Digital Dealer Conference in Las Vegas on October 12- 14, 2010.  This is the premier auto retailing technology event, and Jim Ziegler's appearance is one of the many noteworthy sessions that will be offered at the conference.

As a Certified Speaking Professional, Jim Ziegler has helped thousands of dealers improve performance, efficiency and profits.  His session on October 13th at the Mirage Hotel and Casino, Las Vegas, Nevada is for Dealer Owners, General Managers, General Sales Managers, Comptrollers, and decision makers in the dealership only.  

This workshop is a unique session. Jim's goal is to seamlessly mesh new-age techniques, technologies, and processes with traditional sales and marketing for the automobile retail industry.

Jim shared, "The people in control at the dealership need to insure they are working at their optimum potential.  There's a lot of theory, techno-babble and conjecture floating around out there disguised as sound business practices, and dealers need to cut through the static of disinformation and determine a clear strategic plan for their sales and marketing efforts."

Jim continued, "What I will achieve with this event is showing dealers and decision makers how to incorporate traditional sales and marketing with new ultra-modern Internet and Social Media modalities to boost unit sales, conquer the competition, keep the customer happy, and maintain a high gross profit per unit sold without losing a single opportunity."

Ziegler's session at The Digital Dealer Conference will present a crystal clear vision using modern techniques and processes utilized by some of the most successful dealerships in the world. He will explain how to incorporate the Internet, social media marketing, and technology-enabled sales and marketing into the daily dealer processes. His mantra is that you can have great profits per unit while still realizing maximized volume. And he advises; don't ever pay vendors to lower your profits.

With so many vendors pitching social media solutions, chat features, and fancy integrations dealers and their marketing strategies have been all over the map. Many of these vendors have never sold a car and he suggests to his clients, they don't give up overall marketing control regardless of what some propeller heads are telling you.

Jim Ziegler has become an internationally recognized expert on The New Social Medium Marketing and Relationship Sales and Marketing. He has an incredible high number of auto retailer touch points and travels more than 200 days annually, speaking and consulting on these subjects.  

While many experts today are in an "old school" versus "new school" mode, dealers know that it takes a strong foundation of traditional processes to take full advantage of the many new technologies available to both consumers and auto retailers.

James A. Ziegler: CSP Magazine Columnist, Author and Professional Speaker

Contact Jim at (800)-726-0510 or via email [email protected]

http://www.ZieglerSuperSystems.com

SOURCE Ziegler SuperSystems