Australian Broadcasting Industry (Digital TV, Pay TV) 2015 Market Overview & 2020 Forecasts

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Apr 17, 2015, 06:15 ET

DALLAS, April 17, 2015 /PRNewswire/ --

MarketReportsOnline.com adds "Australia - Broadcasting - Digital TV, Pay TV" research report to the IT & Telecommunication segment of its online business intelligence and data library.

This report provides an extensive overview of Australia's FTA and pay TV broadcasting market, including subscriber numbers and penetration rates as well as forecasts for subscription TV uptake based on anticipated market trend over coming years. It also reviews the major commercial and public broadcasters, as well as affiliated regional players, and community and indigenous broadcasters. It includes a range of statistics related to digital TV sales and take-up, as also penetration rates in metro and regional areas. Developments in digital radio are assessed, including listener statistics, device sales and regulatory measures.

Broadcasting sector adjusts to competition from OTT video services

This report provides statistics and analyses on Australia's broadcasting sector, including recent developments affecting digital TV market services and pay TV providers. The report assesses overall market dynamics, and the key operating performance of the principal players. It also covers developments in digital radio services and the likely trends which will develop into 2015 and further ahead as the broadcasting sector adjusts to the introduction of OTT services from providers including Presto TV, Stan and Netflix. The sector continues to be affected by changing consumer use of services, and the wider adoption of tablets, smartphones and PCs to view programming. This consumer shift is affecting broadcasters' advertising revenue, their chief source of funding.

Free-to-Air TV now all-digital

The switch to digital broadcasting from analogue has meant that there is now a significantly larger number of FTA channels available. This has dispersed viewing preferences among consumers, with the result that TV programming is more fragmented. Although there are more channels available, the number of viewing hours has remained relatively stable for a number of years, and as a result individual channels, and particularly specific shows, have seen declining viewer numbers. The launch of subscription video services will further erode linear TV viewing, as subscribers choose instead to watch programs at a time of their choosing. The shift away from linear TV has seen the penetration of TV in households fall to about 88% by early 2015.

Purchase a copy of this research report at USD 995 (Single User License) http://www.marketreportsonline.com/contacts/purchase.php?name=136654.

Key developments:

Advertising revenue for FTA broadcasters falls into FY2015;
TV viewing hours stable but shifts to catch-up streaming services;
More than 125,000 digital radios in vehicles;
DAB+ listening audience broaches three million;
Community radio stations gain increased digital radio funding;
Smart TV penetration increasing;
FOXTEL launches triple play including phone and broadband on Telstra's copper network;
FOXTEL releases new iQ3 set-top box;
Presto TV signs content deal with 20th Century Fox;

Companies mentioned in this report:

Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN, Free TV, Southern Cross Austereo, Australian Radio Network (ARN), DMG, Macquarie Radio Network, ABC, SBS, Chemist Warehouse, Coles, Community Broadcasting; Prime Media, WIN, Freeview, FOXTEL, AUSTAR, Optus, News Corporation, Telstra, Optus, Quickflix, FetchTV, Presto TV, Stan, NBN, Indigenous Broadcasting, Imparja, Community Broadcasters, TransACT, SelecTV, TV Plus. Browse complete Table of Contents at http://www.marketreportsonline.com/136654-toc.html.

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