Auntie Anne's Adds Hot Yoga Studios to All Locations
Beloved pretzel franchise evolves core business to twist guests in addition to pretzels
LANCASTER, Pa., April 1, 2019 /PRNewswire/ -- In an innovative move to evolve its business, Auntie Anne's®, the world's largest hand-rolled soft pretzel franchise, is adding Hot Yoga Studios to all of its 1,800+ locations worldwide. The shift to become the world's first hybrid pretzel/hot yoga concept underscores the 31-year-old brand's commitment to guest satisfaction.
Auntie Anne's Hot Yoga Studios will incorporate many fan-favorite features from its traditional model, including:
- Signature "Heaven Scent™" aromatherapy: Auntie Anne's Hot Yoga instructors will leverage the intoxicating scent of freshly baked pretzels to foster a sense of calm during classes.
- The hottest hot yoga in town: While baking pretzels to golden brown perfection, the Auntie Anne's ovens will simultaneously heat the Hot Yoga Studios. Get ready to sweat!
- Proprietary hand-rolling techniques: Already masters of hand-rolling pretzels, Auntie Anne's instructors were trained at the company's Lancaster, Pa., headquarters to use these same techniques to relieve stress and pain.
"At Auntie Anne's, we're always innovating. From exciting new flavors chosen by our fans to Heart-Shaped Pretzels for your sweetheart on Valentine's Day, we always try to surprise and further delight our guests," said Heather Neary, president of Auntie Anne's. "I'm personally thrilled about this new direction and know our guests will want to incorporate Auntie Anne's Hot Yoga into their holistic lifestyles. I just finished a session myself and the best part was the freshly baked pretzel at the end!"
Auntie Anne's Hot Yoga Studios will open to the public in existing locations nationwide on April 1. Guests are encouraged to visit https://www.auntieannes.com/hot-yoga to view class schedules, instructor bios, purchase custom yoga mats, and get a sneak peek at the transformed locations.
For the latest information about Auntie Anne's Hot Yoga Studios, in addition to product and company news, please visit AuntieAnnes.com and follow the brand on Twitter @AuntieAnnes, on Instagram @AuntieAnnesPretzels, and on Facebook at Facebook.com/AuntieAnnesPretzels. To get exclusive offers and information before anyone else, download the new Auntie Anne's Pretzel Perks app.
About Auntie Anne's®:
With more than 1,800 locations in 48 states and more than 25 countries, Auntie Anne's mixes, twists and bakes pretzels to golden brown perfection all day long in full view of guests. Auntie Anne's can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. For more information, visit AuntieAnnes.com, or follow on Facebook, Twitter and Instagram. To receive the latest offers – including a free pretzel for your birthday – download the Pretzel Perks app.
Disclaimer: Auntie Anne's Hot Yoga is an April Fools' Day joke.
Media Contact: Josh Krauss; Phone: O 717.435.1568 ; email: [email protected]
SOURCE Auntie Anne's
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