Augmented Reality In Retail Market to grow by USD 9.24 Bn, Growing smartphone and tablets to boost market growth - Technavio

120 Pages report segments the augmented reality in retail market by Type (apparel, furniture, lighting, decor, footwear, grocery, and others) and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

NEW YORK, Oct. 20, 2022 /PRNewswire/ -- The augmented reality in the retail market is expected to grow by USD 9.24bn, at a CAGR of 41.7% between 2021 to 2026, according to Technavio's latest market report.

Factors such as the rising adoption of technologically advanced applications among consumers, such as AR, and the increasing adoption of fashion clothes with multi-colors and varied designs in various countries played a crucial role in driving the growth of the segment. Based on the geography. the market witnessed maximum growth in North America and the region is expected to continue its dominance in the market during the forecast period.

Factors such as the advanced and mature technological landscape across the retail industry are expected to foster the growth of augmented reality in the retail market in North America. North America will account for 32% of the market's growth over the forecasted timeframe. The major augmented reality markets in North America's retail sector are the US and Canada. This region's market will expand more quickly than those in other areas. Request Free Sample Report.

Augmented reality in the retail market reports the following factors as major growth drivers during the forecast period:

• Use of AR technology to make advertising more effective
• Increased efficiency of operations
• Ease in handling customer-front operations

The usage of AR technology is mostly driving the expansion of augmented reality in retail to improve advertising. Marketers may integrate the real world with the digital world by using augmented reality. This gives customers and the company the chance to interact virtually instantly with the products, which encourages sales. Customers can find their items via extremely immersive augmented reality (AR) adverts that cater to their needs and match their preferences. As a result, clients may produce all the information they need about any product they want to buy by merely pointing their smartphone in that direction. During the anticipated time, these elements will fuel the expansion of global AR in the retail sector.

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The main trend fueling the expansion of augmented reality in the retail market is the increasing popularity of smartphones and tablets. Mobile device manufacturers are integrating AR technologies into their products to improve user experience and value proposition. During the forecast period, the market is anticipated to grow at a faster rate thanks in part to the increasing popularity and market penetration of smartphones and tablets and the growing integration of AR technologies in mobile computing devices. Buy Sample Report.
 

• Alphabet Inc.: The company offers augmented reality solutions under the subsidiary Google LLC.
• Amazon.com Inc.: The company offers augmented reality solutions to design and decorate homes.
• Apple Inc.: The company offers augmented reality solutions such as LiDAR.
• Lenovo Group Ltd.: The company offers augmented reality solutions such as ThinkReality A3.
• Magic Leap Inc.: The company offers a head-mounted virtual retinal display, called Magic Leap 1. It is a wearable spatial computer that brings the physical and digital worlds together as one.

Find additional highlights on the growth strategies adopted by vendors and their product offerings, Download Free Sample Report.

• CAGR of the market during the forecast period
• Detailed information on factors that will assist augmented reality in retail market growth during the next five years
• Estimation of the augmented reality in retail market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior

Augmented and Virtual Reality in Healthcare Market by Component and Geography - Forecast and Analysis 2022-2026: Between 2021 and 2026, it is anticipated that the market share for augmented and virtual reality in healthcare would expand by USD 6.55 billion, with a CAGR of 29.13%. The growing demand for healthcare services is notably driving the growth of augmented and virtual reality in the healthcare market.

Automotive Augmented Reality and Virtual Reality Market by Technology and Geography - Forecast and Analysis 2021-2025: From 2020 to 2025, it is anticipated that the market share for automotive augmented reality and virtual reality would rise by USD 5.10 billion, with a CAGR of 32.0 %. The emergence of virtual reality showrooms and events is notably driving the automotive AR and VR market growth.

1 Executive Summary

• 1.1 Market Overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Type

• 5.1 Market segments 
• Exhibit 24: Chart on Type - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Type - Market share 2021-2026 (%)

• 5.2 Comparison by Type 
• Exhibit 26: Chart on Comparison by Type
• Exhibit 27: Data Table on Comparison by Type

• 5.3 Apparel - Market size and forecast 2021-2026
• Exhibit 28: Chart on Apparel - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Apparel - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Apparel - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Apparel - Year-over-year growth 2021-2026 (%)

• 5.4 Furniture, lighting, and decor - Market size and forecast 2021-2026 
• Exhibit 32: Chart on Furniture, lighting, and decor - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Furniture, lighting, and decor - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Furniture, lighting, and decor - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Furniture, lighting, and decor - Year-over-year growth 2021-2026 (%)

• 5.5 Footwear - Market size and forecast 2021-2026
• Exhibit 36: Chart on Footwear - Market size and forecast 2021-2026 ($ million)
• Exhibit 37: Data Table on Footwear - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Chart on Footwear - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Footwear - Year-over-year growth 2021-2026 (%)

• 5.6 Grocery - Market size and forecast 2021-2026
• Exhibit 40: Chart on Grocery - Market size and forecast 2021-2026 ($ million)
• Exhibit 41: Data Table on Grocery - Market size and forecast 2021-2026 ($ million)
• Exhibit 42: Chart on Grocery - Year-over-year growth 2021-2026 (%)
• Exhibit 43: Data Table on Grocery - Year-over-year growth 2021-2026 (%)

• 5.7 Others - Market size and forecast 2021-2026
• Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.8 Market opportunity by Type 
• Exhibit 48: Market opportunity by Type ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 50: Chart on Market share by geography 2021-2026 (%)
• Exhibit 51: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 52: Chart on Geographic comparison
• Exhibit 53: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026 
• Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 66: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 70: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 China - Market size and forecast 2021-2026
• Exhibit 78: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.10 Germany - Market size and forecast 2021-2026
• Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.11 UK - Market size and forecast 2021-2026
• Exhibit 86: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 87: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 88: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 89: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.12 Canada - Market size and forecast 2021-2026
• Exhibit 90: Chart on Canada - Market size and forecast 2021-2026 ($ million)
• Exhibit 91: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
• Exhibit 92: Chart on Canada - Year-over-year growth 2021-2026 (%)
• Exhibit 93: Data Table on Canada - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 94: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 95: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 96: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 97: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 98: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 99: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 100: Matrix on vendor position and classification

• 10.3 Alphabet Inc. 
• Exhibit 101: Alphabet Inc. - Overview
• Exhibit 102: Alphabet Inc. - Business segments
• Exhibit 103: Alphabet Inc. - Key news
• Exhibit 104: Alphabet Inc. - Key offerings
• Exhibit 105: Alphabet Inc. - Segment focus

• 10.4 Amazon.com Inc. 
• Exhibit 106: Amazon.com Inc. - Overview
• Exhibit 107: Amazon.com Inc. - Business segments
• Exhibit 108: Amazon.com Inc. - Key news
• Exhibit 109: Amazon.com Inc. - Key offerings
• Exhibit 110: Amazon.com Inc. - Segment focus

• 10.5 Apple Inc. 
• Exhibit 111: Apple Inc. - Overview
• Exhibit 112: Apple Inc. - Business segments
• Exhibit 113: Apple Inc. - Key news
• Exhibit 114: Apple Inc. - Key offerings
• Exhibit 115: Apple Inc. - Segment focus

• 10.6 Lenovo Group Ltd. 
• Exhibit 116: Lenovo Group Ltd. - Overview
• Exhibit 117: Lenovo Group Ltd. - Business segments
• Exhibit 118: Lenovo Group Ltd. - Key offerings
• Exhibit 119: Lenovo Group Ltd. - Segment focus

• 10.7 Marxent Labs LLC 
• Exhibit 120: Marxent Labs LLC - Overview
• Exhibit 121: Marxent Labs LLC - Product / Service
• Exhibit 122: Marxent Labs LLC - Key offerings

• 10.8 Microsoft Corp. 
• Exhibit 123: Microsoft Corp. - Overview
• Exhibit 124: Microsoft Corp. - Business segments
• Exhibit 125: Microsoft Corp. - Key news
• Exhibit 126: Microsoft Corp. - Key offerings
• Exhibit 127: Microsoft Corp. - Segment focus

• 10.9 PTC Inc. 
• Exhibit 128: PTC Inc. - Overview
• Exhibit 129: PTC Inc. - Business segments
• Exhibit 130: PTC Inc. - Key offerings
• Exhibit 131: PTC Inc. - Segment focus

• 10.10 Samsung Electronics Co. Ltd. 
• Exhibit 132: Samsung Electronics Co. Ltd. - Overview
• Exhibit 133: Samsung Electronics Co. Ltd. - Business segments
• Exhibit 134: Samsung Electronics Co. Ltd. - Key news
• Exhibit 135: Samsung Electronics Co. Ltd. - Key offerings
• Exhibit 136: Samsung Electronics Co. Ltd. - Segment focus

• 10.11 Seiko Epson Corp. 
• Exhibit 137: Seiko Epson Corp. - Overview
• Exhibit 138: Seiko Epson Corp. - Business segments
• Exhibit 139: Seiko Epson Corp. - Key news
• Exhibit 140: Seiko Epson Corp. - Key offerings
• Exhibit 141: Seiko Epson Corp. - Segment focus

• 10.12 Zugara Inc. 
• Exhibit 142: Zugara Inc. - Overview
• Exhibit 143: Zugara Inc. - Product / Service
• Exhibit 144: Zugara Inc. - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 145: Inclusions checklist
• Exhibit 146: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 147: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 148: Research methodology
• Exhibit 149: Validation techniques employed for market sizing
• Exhibit 150: Information sources

• 11.5 List of abbreviations 
• Exhibit 151: List of abbreviations

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