Audio and Video Editing Software Market 2023-2027: A Descriptive Analysis of Parent Market, Five Forces Model, Market Dynamics, and Segmentation - Technavio

NEW YORK, Dec. 2, 2022 /PRNewswire/ -- According to Technavio, the global audio and video editing software market size is projected to grow by USD 1,486.21 million from 2022 to 2027. The market is estimated to grow at a CAGR of 6.38% during the forecast period. However, the growth momentum will decelerate. North America held the largest share of the global market in 2022, and the market in the region is estimated to witness an incremental growth of 42%.

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Global Audio and Video Editing Software Market - Parent Market Analysis

Technavio categorizes the global audio and video editing software market as a part of the Application software market within the global IT software market. The parent market covers companies developing and producing applications and system software. The global application software market covers companies engaged in developing and producing software designed for specialized applications for the business or consumer market and it includes enterprise and technical software, as well as cloud-based software. It excludes companies classified in the interactive home entertainment sub-industry and companies producing systems or database management software classified in the systems software sub-industry. Our research report has extensively covered external factors influencing the parent market growth during the forecast period. 

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Global Audio and Video Editing Software Market - Five Forces

The global audio and video editing Software market is fragmented, and the five forces analysis covers–

• Bargaining Power of Buyers
• Threat of New Entrants
• Threat of Rivalry
• Bargaining Power of Suppliers
• Threat of Substitutes
• Interpretation of Porter's Five Forces model helps to strategize the business, for entire details - buy report!
   

Global Audio and Video Editing Software Market – Customer Landscape  

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on the penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Audio and Video Editing Software Market - Segmentation Assessment

Segment Overview

Technavio has segmented the market based on end-user, devices, and region.

• The large enterprise segment will grow at the highest rate during the forecast period. The commercial end-user segment of the global audio and video editing software market is expected to witness a moderate growth rate during the forecast period due to the growth of the film industry and the over-the-top (OTT) video streaming industry, as well as the increase in the number of digital marketing firms and advertising agencies. In addition, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027.

Geography Overview

By geography, the global audio and video editing software market is segmented into North America, Europe, APAC, South America, and the Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global Audio and Video Editing Software market.

• North America held 42% of the global audio and video editing software market in 2022. The market in the region is estimated to grow at the fastest pace during the forecast period. The US is the major revenue contributor to the market in this region. Hollywood is home to several prominent film production houses, digital media agencies, and animation studios. The US witnesses a higher demand for audio and video editing software than the other countries in the region.

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Global Audio and Video Editing Software Market – Market Dynamics

Key factors driving market growth

• Content generation refers to maintaining and updating websites, blogging, videography, online commentary, maintaining social media accounts, and editing and distributing digital content. In a digital content file, the information can be stored or published via audio and video files, graphics, or as animations and image formats. The extensive use of social media platforms has created a significant demand for digital content.
• Digital media consumption is also growing with the increase in the adoption of smartphones and rising Internet speeds. Influencers and digital marketers across these platforms are leveraging editing software to differentiate the content in their channels. The rises in the consumption and generation of digital content will augment the growth of the market for audio and video editing software during the forecast period.

Recent trends influencing the market

• Globally, cloud adoption has increased among various industries due to advantages such as reliability, enhanced uptime, enriched IT services, increased flexibility of data access, and improved operational speeds. Owing to such benefits of cloud solutions, various audio and video editing software vendors are developing cloud-based audio and video editing software.
• Moreover, the companies are offering these cloud solutions on a subscription basis. Which resulted that the number of subscribers is increasing due to the adoption of this model. Thus, the shift toward a cloud-based delivery model is expected to support the growth of the market during the forecast period.

Major challenges hindering market growth

• Vendor lock-in, also known as customer lock-in or proprietary lock-in, refers to the purchase of audio and video editing software in the current market is through a single perpetual license or subscription-based model. Most startups and SMEs are price-conscious buyers as they cannot afford expensive commercial software.
• The purchase of the software requires an initial substantial investment. To save on this expense, various SMEs and non-professional users look for free and open-source software. SMEs are adopting open-source software as it is more transparent, reliable, and cost-effective.
• Developers have code visibility and can refer to the source code to locate bugs, explore security vulnerabilities, and understand the interaction of the code with machines. Also, organizations can modify open-source software as per their requirements at no cost. Thus, the increase in the use of open-source or free audio and video editing software is expected to limit the market's growth during the forecast period.

Drivers, Trends, & Challenges are the factors of market dynamics, which state about consequences and sustainability of the businesses. Find some insights from a free sample report!

What are the key data covered in this Audio and Video Editing Software market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the audio and video editing software market between 2023 and 2027
• Precise estimation of the size of the audio and video editing software market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the audio and video editing software market industry across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the audio and video editing software market vendors

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Table of Contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Device
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global audio and video editing software market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global audio and video editing software market 2017 - 2021 ($ million)

• 4.2 End-user Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.3 Device Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Device Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments 
• Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Commercial - Market size and forecast 2022-2027
• Exhibit 34: Chart on Commercial - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Commercial - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Commercial - Year-over-year growth 2022-2027 (%)

• 6.4 Personal - Market size and forecast 2022-2027
• Exhibit 38: Chart on Personal - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Personal - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Personal - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Personal - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by End-user 
• Exhibit 42: Market opportunity by End-user ($ million)

7 Market Segmentation by Device

• 7.1 Market segments 
• Exhibit 43: Chart on Device - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Device - Market share 2022-2027 (%)

• 7.2 Comparison by Device 
• Exhibit 45: Chart on Comparison by Device
• Exhibit 46: Data Table on Comparison by Device

• 7.3 Laptop/Desktop - Market size and forecast 2022-2027
• Exhibit 47: Chart on Laptop/Desktop - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Laptop/Desktop - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Laptop/Desktop - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Laptop/Desktop - Year-over-year growth 2022-2027 (%)

• 7.4 Mobile - Market size and forecast 2022-2027
• Exhibit 51: Chart on Mobile - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Mobile - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Mobile - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Mobile - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Device 
• Exhibit 55: Market opportunity by Device ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Canada - Market size and forecast 2022-2027
• Exhibit 89: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Japan - Market size and forecast 2022-2027
• Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.14 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 Acon AS 
• Exhibit 112: Acon AS - Overview
• Exhibit 113: Acon AS - Product / Service
• Exhibit 114: Acon AS - Key news
• Exhibit 115: Acon AS - Key offerings

• 12.4 Adobe Inc. 
• Exhibit 116: Adobe Inc. - Overview
• Exhibit 117: Adobe Inc. - Business segments
• Exhibit 118: Adobe Inc. - Key news
• Exhibit 119: Adobe Inc. - Key offerings
• Exhibit 120: Adobe Inc. - Segment focus

• 12.5 Animoto Inc. 
• Exhibit 121: Animoto Inc. - Overview
• Exhibit 122: Animoto Inc. - Product / Service
• Exhibit 123: Animoto Inc. - Key offerings

• 12.6 Apple Inc. 
• Exhibit 124: Apple Inc. - Overview
• Exhibit 125: Apple Inc. - Business segments
• Exhibit 126: Apple Inc. - Key news
• Exhibit 127: Apple Inc. - Key offerings
• Exhibit 128: Apple Inc. - Segment focus

• 12.7 Autodesk Inc. 
• Exhibit 129: Autodesk Inc. - Overview
• Exhibit 130: Autodesk Inc. - Product / Service
• Exhibit 131: Autodesk Inc. - Key news
• Exhibit 132: Autodesk Inc. - Key offerings

• 12.8 Avid Technology Inc. 
• Exhibit 133: Avid Technology Inc. - Overview
• Exhibit 134: Avid Technology Inc. - Product / Service
• Exhibit 135: Avid Technology Inc. - Key offerings

• 12.9 Blackmagic Design Pty. Ltd. 
• Exhibit 136: Blackmagic Design Pty. Ltd. - Overview
• Exhibit 137: Blackmagic Design Pty. Ltd. - Product / Service
• Exhibit 138: Blackmagic Design Pty. Ltd. - Key offerings

• 12.10 Corel Corp. 
• Exhibit 139: Corel Corp. - Overview
• Exhibit 140: Corel Corp. - Product / Service
• Exhibit 141: Corel Corp. - Key offerings

• 12.11 CyberLink Corp. 
• Exhibit 142: CyberLink Corp. - Overview
• Exhibit 143: CyberLink Corp. - Product / Service
• Exhibit 144: CyberLink Corp. - Key offerings

• 12.12 Flowplayer AB 
• Exhibit 145: Flowplayer AB - Overview
• Exhibit 146: Flowplayer AB - Product / Service
• Exhibit 147: Flowplayer AB - Key offerings

• 12.13 MAGIX Software GmbH 
• Exhibit 148: MAGIX Software GmbH - Overview
• Exhibit 149: MAGIX Software GmbH - Product / Service
• Exhibit 150: MAGIX Software GmbH - Key offerings

• 12.14 Microsoft Corp. 
• Exhibit 151: Microsoft Corp. - Overview
• Exhibit 152: Microsoft Corp. - Business segments
• Exhibit 153: Microsoft Corp. - Key news
• Exhibit 154: Microsoft Corp. - Key offerings
• Exhibit 155: Microsoft Corp. - Segment focus

• 12.15 Sony Group Corp. 
• Exhibit 156: Sony Group Corp. - Overview
• Exhibit 157: Sony Group Corp. - Business segments
• Exhibit 158: Sony Group Corp. - Key offerings
• Exhibit 159: Sony Group Corp. - Segment focus

• 12.16 Steinberg Media Technologies GmbH 
• Exhibit 160: Steinberg Media Technologies GmbH - Overview
• Exhibit 161: Steinberg Media Technologies GmbH - Product / Service
• Exhibit 162: Steinberg Media Technologies GmbH - Key offerings

• 12.17 Wondershare Technology Co. Ltd. 
• Exhibit 163: Wondershare Technology Co. Ltd. - Overview
• Exhibit 164: Wondershare Technology Co. Ltd. - Product / Service
• Exhibit 165: Wondershare Technology Co. Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 166: Inclusions checklist
• Exhibit 167: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 168: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 169: Research methodology
• Exhibit 170: Validation techniques employed for market sizing
• Exhibit 171: Information sources

• 13.5 List of abbreviations 
• Exhibit 172: List of abbreviations

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