Attensity and Royal Bank of Canada to Speak at 7th Annual Text Analytics Summit

PALO ALTO, Calif., May 5, 2011 /PRNewswire/ --

"Using Text Analytics to Improve the Customer Banking Experience"

Speaker: Michael Wong, director of enterprise business intelligence at Royal Bank of Canada (RBC) (http://www.rbc.com)

The need to listen and act on client sentiment is paramount to retaining and growing a bank's customer base. This session will review how RBC is using Attensity solutions to better understand customer sentiment, more quickly identify issues with products and services, and define appropriate business actions and communications to drive revenue growth, improve operational efficiencies and identify potential opportunities and risk.

"Decoding the Voice of the Customer: Making Sense of Social Slanguage"

Speaker: Manya Mayes, director of advanced analytics at Attensity

In a rapidly changing, online, social media world, there is plenty of customer feedback to be found about products and services. Customer sentiment can be indicated with a smiley or emoticon, it can be riddled with misspellings, typos and slang, or be embedded in an audio or video file. This workshop will show companies how Attensity handles data quality issues in text in order to better understand what customers are saying in the social world.

About Attensity

Attensity helps the world's leading brands leverage customer conversations as a business asset. Using Attensity's integrated suite of customer analytics and response applications, organizations can tap the wealth of data stored in both internal and online sources, and use that information to improve the customer experience with their brands. Attensity's award-winning Customer Experience Management (CEM) solutions are built on a massively scalable text analytics platform that enables organizations to listen, analyze, relate and act on customer conversations, no matter where they take place. From its headquarters in Palo Alto, Calif., and Kaiserslautern, Germany, Attensity is powering the customer experience strategies of companies such as Charles Schwab, Citigroup, HP, JetBlue, Lloyd's Banking Group, Siemens, Starwood Resorts, Travelocity and Whirlpool. Visit www.attensity.com and follow the company at blog.attensity.com, on Twitter @Attensity, and on facebook.com/Attensity.

Contact:
Michelle de Haaff, CMO, (650) 433-1700, [email protected]
Lisa Hawes, Sterling Communications (408) 884-5155, [email protected]

(Logo: http://photos.prnewswire.com/prnh/20110222/SF51317LOGO)

SOURCE Attensity

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