atEvent to be Featured as Expert Speaker and Exhibitor at Marketo's 2013 "New Rules of Marketing"

SAN RAMON, Calif., Sept. 18, 2013 /PRNewswire/ -- Leading mobile event app solutions company atEvent, today announced that it will be serving as an exhibitor and speaker during Marketo's (NASDAQ: MKTO) highly anticipated "New Rules of Marketing" virtual event on September 19th.

The "New Rules of Marketing" is one of Marketo's signature virtual events, featuring over 35 of the most influential marketers and thought leaders covering topics ranging from event marketing to email to analytics to customer engagement and more. More than 13,000 attendees have already pre-registered for the event.

As part of the event, atEvent will be hosting a virtual booth that will be open to all attendees, where they will be holding live chats, free giveaways and distributing a variety of useful content. To visit the atEvent virtual booth, all attendees must pre-register for the event at http://pages2.marketo.com/New-Rules-of-Marketing-Reg.html.

Additionally, atEvent CEO Uzair Dada will be featured as an expert speaker on the "New Trends in Online and Offline Events" track, where he will provide insights and tips on a variety of ways in which marketers can maximize their event ROI and improve their event strategies.

"The 'New Rules of Marketing' virtual event is a gathering of the most influential minds and proven leaders across several disciplines within the marketing landscape," said Robin Bordoli, VP Partner Ecosystems at Marketo. "With atEvent's participation in the event, attendees can expect to receive a level of knowledge and insight into their event marketing strategies that will serve them extremely well as they map out their plans for the remainder of 2013 and beyond."  

This announcement continues to build on atEvent's partnership with Marketo, which began earlier this year when the company announced that it had joined the Marketo LaunchPoint Ecosystem and had integrated its event-specific apps with Marketo. Since the partnership with Marketo began, atEvent has established itself as the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. Customers who use atEvent apps have the ability to automatically send data, contacts and other critical information gathered at events into their marketing automation system in real-time.

For more information on atEvent, including feature descriptions, customer listings, and product demo requests, please visit www.at-event.com. For all of those who are planning to attend the 2013 Marketo "New Rules of Marketing" virtual event be sure to listen to atEvent's session on "New Trends in Online and Offline Events" at 11:15 AM Pacific on September 19th, and stop by the atEvent virtual booth for more information and to participate in atEvent's mobile app giveaway.  

About atEvent:
atEvent creates tailored apps designed to maximize the impact of your next event. atEvent apps are the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. With integration into the most widely used technology, CRM and marketing automation systems, atEvent apps provide corporate marketers with event-specific solutions that have real-time lead retrieval and nurturing functionality. They empower event marketers to optimize attendee experiences with relevant, real-time information, connections and interactive features.

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships.  Spanning today's digital, social, mobile and offline channels, the Marketo^® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise.  The result for modern marketers is unprecedented agility and superior results.

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

SOURCE atEvent

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