atEvent Mobile Apps Integration with Oracle Eloqua Enable Marketers to Scan Business Cards and Capture Prospect Data at Events

SAN RAMON, Calif., Oct. 24, 2013 /PRNewswire/ -- A leading provider of mobile event apps, atEvent, today announced that its Card Scanner App and Check-In App are now integrated with Oracle Eloqua's Marketing Automation platform. With the Card Scanner App, marketers who are using Oracle Eloqua can leverage the app to automatically capture critical prospect information at events. The app will enable them to start the post-event follow-up process in a quicker and more personalized manner so they can have more meaningful interactions and close leads with prospects through Oracle Eloqua.

The Card Scanner app enhances and automates lead capture at events by enabling marketing and sales staff to scan business cards via their iOS or Android smartphone, add follow-up actions and other context about the prospect interaction, and automatically send the information to their CRM or marketing automation system in real-time.

In addition to the Card Scanner App, atEvent's Check-In App is now integrated with Oracle Eloqua and is available as a native app from the iTunes Store. The Check-In app, which launched earlier this year, is a customizable app that enables marketers to check-in guests at their event booth, capture the discussions they engaged in with prospects, and drive real-time qualified lead follow-up via their Oracle Eloqua Marketing Automation platform.

To ring in the Oracle Eloqua integration, atEvent will be exhibiting at the 2013 Eloqua Experience, which takes place this week from Wednesday, October 23 through Friday, October 25 at the Hilton Union Square in San Francisco, CA. atEvent invites all attendees to stop by their booth (#602) and request a free demo. Additionally, atEvent will be leading a presentation on how companies can maximize their event ROI through the use of mobile apps on Thursday, October 24 at 3:05 PM PDT at the Partner Showcase Theater.

"Today's announcement is another important step for atEvent as we become one of the industry's most integrated event app solutions for corporate marketers," said Uzair Dada, CEO of atEvent. "With marketers spending top dollar on attending events, the ability to capture leads automatically and in real-time via their preferred marketing automation solution such as Oracle Eloqua is an essential component to maximizing ROI on their events."

For more information on atEvent please visit www.at-event.com, and view atEvent's Eloqua AppCloud page at this link.

ABOUT atEvent:

atEvent is a leading provider of mobile applications that help companies generate qualified leads and engage prospects at events.  atEvent apps are fully integrated with most widely used marketing automation and CRM systems to provide a 360 degree view of prospect activity and enable automated, rapid follow-up and customized prospect nurturing. atEvent's suite of event marketing apps includes the Card Scanner App, Check-In App, Attendee App, and Fishbowl App.

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SOURCE atEvent