A.T. Cross Taps iMarketing LTD to Maximize Online Presence for Quality Writing Instruments Through Search and Affiliate Marketing Programs

PRINCETON, N.J., Sept. 20, 2011 /PRNewswire/ -- iMarketing LTD (www.iMarketingltd.com), a full-service online marketing agency with offices in New Jersey, New York and Chicago, today announced that it has been selected as agency of record by A.T. Cross, a leading international manufacturer of fine writing instruments, timepieces, and personal accessories. iMarketing will manage all aspects of the company's affiliate and search engine marketing (SEM) campaigns which will include creative development and testing, expansion of branded and non-branded keywords and growth of its affiliate network to increase overall sales volume. The agency will manage all day-to-day aspects of each campaign including real-time performance monitoring, tracking and reporting to maximize campaign efficiency.

"iMarketing's transparency, clear vision and demonstrated results made them an easy choice for us," said Laura Troyani of A.T. Cross. "Our primary goal is to grow online visibility, and ultimately sales for every product across the entire Cross brand. We feel confident we've chosen an agency that understands our vision – one that we can trust to achieve our goals in the most efficient, yet creative manner possible."

"Cross products are extremely well-known and well-respected," said Keith Kochberg, Chief Executive Officer of iMarketing LTD. "We're excited for the opportunity to align their widespread brand recognition with their online presence, and drive increased visibility and sales online."

About iMarketing LTD

iMarketing LTD (www.imarketingltd.com) is a leading full-service online marketing agency delivering measurable results for clients such as Yahoo!, Dow Jones, eDiets, and AARP. iMarketing's innovative programs enable Fortune 500 and Media Metrix 100 companies to profitably acquire new customers and increase revenues through a wide range of online channels, including search engine marketing, search engine optimization, online media planning & buying, affiliate marketing, social media marketing, creative, web development, research, and technology. With a focus on ROI and proven experience across multiple verticals, iMarketing has earned the trust of many blue chip companies who demand accountability.

SOURCE iMarketing LTD

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