At 10 Year Mark, Theorem Inc. Equipped for New Era in Worldwide Digital Marketing Services

CHATHAM, N.J., Feb. 7, 2012  /PRNewswire/ -- With six offices on four continents, 150 clients and nearly 800 employees, it's easy to forget just how humbly Theorem began ten years ago. One thing still sticks out in founder Jay Kulkarni's mind, however: the call from clients to manage complexity across the digital landscape.

"In 2002, digital marketing was just taking off," he says. "The potential was there and clients were seeing so many moving parts. They were looking for deep domain expertise—someone who could help them make sense of it all."

Kulkarni and his team set about to provide that expertise. By proactively adding new products and services, staying close to customer needs, and executing relentlessly on its goals, Theorem has grown from an initial staff of four people to become one of the industry's largest and most sophisticated online marketing services companies.

Today, Theorem's resource base runs the gamut from creative services to media operations to reporting/analytics. Operating from offices in London, Las Vegas, India, the Dominican Republic as well as its headquarters just outside New York City, Theorem serves a worldwide base of companies—digital agencies, online networks and exchanges, publishers, technology providers and brands. Its client list stretches through the Americas and Europe to the Middle East and Asia—a truly global enterprise.

Over the past decade, Theorem has built a comprehensive service set able to meet virtually any online marketing goal. Its range of services and operating units include:

• Theorem Creations, the company's award-winning digital design group known for creating powerfully effective rich media ads, banner ads, mobile ads, micro sites and more.
• Media Operations, including ISO 9001 certified processes in display/mobile/video ad operations, search operations and email operations. Theorem's extensive domain expertise enables it to place multi-lingual online campaigns in all three categories.
• Reporting/Analytics, led by Theorem Analytics™, a Web-based solution for online and traditional campaign analysis, Theorem's analytics services aggregates and normalizes information from multiple sources to maximize campaign ROI.

According to Kulkarni, Theorem's global resources are the result of a company culture that is both customer-centric and focused on development from within. "Theorem promotes internally whenever it can," he notes. Jack Demetris, Vice President of Business Development and Strategy, adds, "Our various offices are very closely linked. We rotate people across continents, from the U.S. to the UK and India, on a regular basis. Not only does it enrich the work experience for our people, but the cultural cross-pollination actually gives us an awareness we wouldn't otherwise have."

Theorem's integrated approach gives it a strong advantage when serving the needs of multinational companies. Each office supports the other—the Dominican Republic staff executes for Las Vegas-based Theorem Creations, while the company's five-acre Mysore, India campus provides huge human and technological capabilities in data processing and media operations. Kulkarni explained that its resources are imperative for the lightning-fast changes facing the online marketing world.

"Digital has become integral to the fabric of everyday life. People simply take it for granted," he observes. "As things become even more fragmented and sophisticated, a whole new level of complexity is coming. The screen an individual uses—laptop, smartphone, tablet—is far less important than it was in the past. People simply want to be connected, whether they're using a 7-inch screen or a 20-inch screen. That's why Theorem is continually looking at how to move up the food chain, building the resources and infrastructure that provide solutions for moving seamlessly across the digital landscape."

About Theorem Inc.:

With nearly 800 employees on four continents, Theorem, Inc. is a global leader in creative services, media operations, reporting and analytics to over 150 leading agencies, publishers, networks, technology providers and brands. Theorem's vision is to be a domain expert in the online marketing space and deliver world class service. For more information, visit www.theoreminc.net or call 973-665-1700 x207.

SOURCE Theorem Inc.