Artificial Intelligence (AI) In Social Media Market to grow by USD 3.66 Bn, Emergence of Adobe Inc. and Alphabet Inc. emerge as Key Market Contributors to growth - Technavio

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Oct 17, 2022, 11:45 ET

NEW YORK, Oct. 17, 2022 /PRNewswire/ -- The "Artificial Intelligence (AI) in Social Media Market by Application and Geography - Forecast and Analysis 2022-2026" has been added to Technavio's offerings. The market size is likely to grow by USD 3.66 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 26.93% during the forecast period, according to Technavio.

Get a comprehensive report summary that describes the market size and forecast along with research methodology. The FREE sample report is available in PDF format

Technavio has announced its latest market research report titled Global Artificial Intelligence (AI) in Social Media Market 2022-2026

Frequently Asked Questions:

Based on segmentation by Application, which is the leading segment in the market?

Artificial intelligence (AI) in social media market share growth by the predictive risk management segment will be significant during the forecast period.
What are the major trends in the market?

Increasing use of social media for advertising, growth of digitalization and Internet penetration, and increasing adoption of cloud-based solutions are some major trends in the market.
At what rate is the market projected to grow?

The market is projected to grow by USD 3.66 billion during the forecast period.
What are the key market drivers and challenges?

The growing demand for data integration and visual analytics is a major factor driving the global artificial intelligence (AI) in social media market share growth. However, The lack of a skilled workforce for the development of AI algorithms may challenge market growth.
How big is the North America market?

43% of the market's growth will originate from North America during the forecast period.

Artificial Intelligence (AI) in Social Media Market 2022-2026: Scope

The artificial intelligence (AI) in social media market report covers the following areas:

Artificial Intelligence (AI) in Social Media Market 2022-2026: Vendor Analysis

Adobe Inc., Alphabet Inc., Amazon.com Inc., Brandwatch, Cision Ltd, Clarabridge Inc., Converseon Inc, Meta Platforms Inc., Hootsuite Inc, International Business Machines Corp., Ipsos SA, Meltwater B.V, Microsoft Corp., NetBase Solutions Inc, Salesforce Inc., SAS Institute Inc., Snap Inc., Sprinklr Inc., Sprout Social Inc., and Talkwalker Sarl are some of the major market participants. The key offerings of some of these vendors are listed below:

Adobe Inc. - The company offers artificial intelligence in social media such as Adobe Sensei.
Alphabet Inc. - The company offers artificial intelligence in social media such as Contact Center AI.
Amazon Inc. - The company offers artificial intelligence in social media such as Amazon Athena and Amazon Quicksight.
Hootsuite Inc. - The company offers artificial intelligence in social media such as AI powered chatbots.
Meltwater B.V - The company offers artificial intelligence in social media such as GrokNet.

Artificial Intelligence (AI) in Social Media Market 2022-2026: Segmentation

Application

Predictive Risk Management - Artificial intelligence (AI) in the social media market share growth by the predictive risk management segment will be significant during the forecast period. AI in social media enables sophisticated text and visual analyses and predictive modeling in various fields and uses social media to identify signals and patterns that may precede a threat. By adopting AI for social media, end-user organizations can implement new social media tactics and guidelines to properly escalate, identify, and minimize the impact of risks (such as rogue accounts and consumer vilification).
Consumer Experience Management
Sales And Marketing

Geography

North America - 43% of the market's growth will originate from North America during the forecast period. US is the key market for artificial intelligence (AI) in the social media market in North America. The high adoption of new technologies by the retail, manufacturing, and healthcare sectors and the presence of major cutbacks in the social media sector in terms of security will facilitate artificial intelligence (AI) in social media market growth in North America over the forecast period.
Europe
APAC
South America
Middle East And Africa

Learn about the contribution of each segment summarized in concise infographics and thorough descriptions. View a FREE PDF Sample Report

Artificial Intelligence (AI) in Social Media Market 2022-2026: Key Highlights

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will assist artificial intelligence (AI) in social media market growth during the next five years
Estimation of the artificial intelligence (AI) in social media market size and its contribution to the parent market
Predictions on upcoming trends and changes in consumer behavior
The growth of artificial intelligence (AI) in the social media market across North America, Europe, APAC, South America, and Middle East and Africa
Analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of artificial intelligence (AI) in social media market vendors

Simulation and Analysis Software Market by Deployment, End-user, and Geography – Forecast and Analysis 2022-2026

Artificial Intelligence (AI) In Social Media Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 26.93%
Market growth 2022-2026	USD 3.66 billion
Market structure	Fragmented
YoY growth (%)	26.11
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 43%
Key consumer countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading companies, competitive strategies, consumer engagement scope
Companies profiled	Adobe Inc., Alphabet Inc., Amazon.com Inc., Brandwatch, Cision Ltd, Clarabridge Inc., Converseon Inc, Meta Platforms Inc., Hootsuite Inc, International Business Machines Corp., Ipsos SA, Meltwater B.V, Microsoft Corp., NetBase Solutions Inc, Salesforce Inc., SAS Institute Inc., Snap Inc., Sprinklr Inc., Sprout Social Inc., and Talkwalker Sarl
Market Dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents:

1 Executive Summary

1.1 Market overview

Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
Exhibit 06: Executive Summary – Chart on Incremental Growth
Exhibit 07: Executive Summary – Data Table on Incremental Growth
Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem

Exhibit 09: Parent market
Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition

Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026

Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary

Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers

Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers

Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants

Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes

Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry

Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition

Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Application

5.1 Market segments

Exhibit 24: Chart on Application - Market share 2021-2026 (%)
Exhibit 25: Data Table on Application - Market share 2021-2026 (%)

5.2 Comparison by Application

Exhibit 26: Chart on Comparison by Application
Exhibit 27: Data Table on Comparison by Application

5.3 Predictive risk management - Market size and forecast 2021-2026

Exhibit 28: Chart on Predictive risk management - Market size and forecast 2021-2026 ($ million)
Exhibit 29: Data Table on Predictive risk management - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Chart on Predictive risk management - Year-over-year growth 2021-2026 (%)
Exhibit 31: Data Table on Predictive risk management - Year-over-year growth 2021-2026 (%)

5.4 Consumer experience management - Market size and forecast 2021-2026

Exhibit 32: Chart on Consumer experience management - Market size and forecast 2021-2026 ($ million)
Exhibit 33: Data Table on Consumer experience management - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Chart on Consumer experience management - Year-over-year growth 2021-2026 (%)
Exhibit 35: Data Table on Consumer experience management - Year-over-year growth 2021-2026 (%)

5.5 Sales and marketing - Market size and forecast 2021-2026

Exhibit 36: Chart on Sales and marketing - Market size and forecast 2021-2026 ($ million)
Exhibit 37: Data Table on Sales and marketing - Market size and forecast 2021-2026 ($ million)
Exhibit 38: Chart on Sales and marketing - Year-over-year growth 2021-2026 (%)
Exhibit 39: Data Table on Sales and marketing - Year-over-year growth 2021-2026 (%)

5.6 Market opportunity by Application

Exhibit 40: Market opportunity by Application ($ million)

6 Customer Landscape

6.1 Customer landscape overview

Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation

Exhibit 42: Chart on Market share by geography 2021-2026 (%)
Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison

Exhibit 44: Chart on Geographic comparison
Exhibit 45: Data Table on Geographic comparison

7.3 North America - Market size and forecast 2021-2026

Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.4 Europe - Market size and forecast 2021-2026

Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.5 APAC - Market size and forecast 2021-2026

Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.6 South America - Market size and forecast 2021-2026

Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 Middle East and Africa - Market size and forecast 2021-2026

Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026

Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 China - Market size and forecast 2021-2026

Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)

7.10 Japan - Market size and forecast 2021-2026

Exhibit 74: Chart on Japan - Market size and forecast 2021-2026 ($ million)
Exhibit 75: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
Exhibit 76: Chart on Japan - Year-over-year growth 2021-2026 (%)
Exhibit 77: Data Table on Japan - Year-over-year growth 2021-2026 (%)

7.11 Germany - Market size and forecast 2021-2026

Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.12 UK - Market size and forecast 2021-2026

Exhibit 82: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 83: Data Table on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 84: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibit 85: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography

Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges

Exhibit 87: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape

Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption

Exhibit 89: Overview on factors of disruption

9.4 Industry risks

Exhibit 90: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered

Exhibit 91: Vendors covered

10.2 Market positioning of vendors

Exhibit 92: Matrix on vendor position and classification

10.3 Adobe Inc.

Exhibit 93: Adobe Inc. - Overview
Exhibit 94: Adobe Inc. - Business segments
Exhibit 95: Adobe Inc. - Key news
Exhibit 96: Adobe Inc. - Key offerings
Exhibit 97: Adobe Inc. - Segment focus

10.4 Alphabet Inc.

Exhibit 98: Alphabet Inc. - Overview
Exhibit 99: Alphabet Inc. - Business segments
Exhibit 100: Alphabet Inc. - Key news
Exhibit 101: Alphabet Inc. - Key offerings
Exhibit 102: Alphabet Inc. - Segment focus

10.5 Amazon.com Inc.

Exhibit 103: Amazon.com Inc. - Overview
Exhibit 104: Amazon.com Inc. - Business segments
Exhibit 105: Amazon.com Inc. - Key news
Exhibit 106: Amazon.com Inc. - Key offerings
Exhibit 107: Amazon.com Inc. - Segment focus

10.6 International Business Machines Corp.

Exhibit 108: International Business Machines Corp. - Overview
Exhibit 109: International Business Machines Corp. - Business segments
Exhibit 110: International Business Machines Corp. - Key offerings
Exhibit 111: International Business Machines Corp. - Segment focus

10.7 Meta Platforms Inc.

Exhibit 112: Meta Platforms Inc. - Overview
Exhibit 113: Meta Platforms Inc. - Business segments
Exhibit 114: Meta Platforms Inc. - Key news
Exhibit 115: Meta Platforms Inc. - Key offerings
Exhibit 116: Meta Platforms Inc. - Segment focus

10.8 Microsoft Corp.

Exhibit 117: Microsoft Corp. - Overview
Exhibit 118: Microsoft Corp. - Business segments
Exhibit 119: Microsoft Corp. - Key news
Exhibit 120: Microsoft Corp. - Key offerings
Exhibit 121: Microsoft Corp. - Segment focus

10.9 NetBase Solutions Inc

Exhibit 122: NetBase Solutions Inc - Overview
Exhibit 123: NetBase Solutions Inc - Product / Service
Exhibit 124: NetBase Solutions Inc - Key offerings

10.10 Salesforce Inc.

Exhibit 125: Salesforce Inc. - Overview
Exhibit 126: Salesforce Inc. - Product / Service
Exhibit 127: Salesforce Inc. - Key news
Exhibit 128: Salesforce Inc. - Key offerings

10.11 SAS Institute Inc.

Exhibit 129: SAS Institute Inc. - Overview
Exhibit 130: SAS Institute Inc. - Product / Service
Exhibit 131: SAS Institute Inc. - Key news
Exhibit 132: SAS Institute Inc. - Key offerings

10.12 Sprinklr Inc.

Exhibit 133: Sprinklr Inc. - Overview
Exhibit 134: Sprinklr Inc. - Product / Service
Exhibit 135: Sprinklr Inc. - Key news
Exhibit 136: Sprinklr Inc. - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist

Exhibit 137: Inclusions checklist

11.3 Currency conversion rates for US$

Exhibit 138: Currency conversion rates for US$

11.4 Research methodology

Exhibit 139: Research methodology
Exhibit 140: Validation techniques employed for market sizing
Exhibit 141: Information sources

11.5 List of abbreviations

Exhibit 142: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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