Arteza Appoints Former SoulCycle Co-Founder and WeWork Partner to Board of Directors

MIAMI, July 22, 2020 /PRNewswire/ -- Arteza, the leading arts and crafts supplies e-commerce company, announced today that its Board of Directors has appointed an independent director Julie Rice, a highly experienced brand mogul in direct-to-consumer brands. The board consists of members with diverse backgrounds and significant expertise across retail, e-commerce and consumer marketing sectors.

As an innovative and instrumental entrepreneur, Rice brings to Arteza proven success in leading powerful brands and a passion for building creative experiences and inspirational communities. Rice has an impressive background as she co-founded the renowned spin club, SoulCycle, and also served as Partner for WeWork. Most recently, Rice co-founded LifeShop, a company that invests in and advises entrepreneurs and develops wellness business concepts. In addition to her monumental business ventures, Rice serves as a board member for Weight Watchers and The Public Theater.

"Now more than ever people need connection and creativity," said Julie Rice. "I am excited to work with the amazing team at Arteza to help continue to create community and experience around both."

"We are delighted to welcome Julie to our board of directors and dynamic leadership team," said CEO Brenda Freeman. "Julie will be an excellent addition to Arteza as she has a wealth of knowledge and expertise, especially in the areas of making retail experiential and building integrated communities. We look forward to having her alongside us throughout our creative revolution of the art industry and future successes."

Since its founding in 2015, Arteza has brought creative innovation to an industry ripe for disruption. The company's impressive growth trajectory is powered by forward-thinking leaders and solid teams behind them executing on a bold vision.

"We understand that people are at the core of our business," continued Freeman. "Our ability to attract and retain talented executives like Julie are a testament to the power of the Arteza brand."

About Arteza 
Founded in 2015, Arteza's mission is to inspire a more creative tomorrow by providing high-quality yet affordable arts & crafts supplies. With more than 2 million customers across 100 countries, Arteza has redefined the art supply industry with its direct-to-consumer model, new product innovation, and a robust online and social media presence focused on providing superior customer experiences. The company is headquartered in Miami, Florida and sells online at https://arteza.com/. Follow on Instagram @artezaofficial.

SOURCE Arteza

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