Arkeia Accelerates Channel Campaigns in the Americas Targeting MSPs, VARs

SAN DIEGO, Feb. 14, 2012 /PRNewswire/ -- Arkeia Software, a leading provider of fast, easy-to-use, and affordable network backup solutions specializing in mid-market storage, today announced  a strategic campaign to accelerate their channel presence in the Americas. The company will develop new outreach and recruitment efforts for MSP and VAR partners interested in reselling Arkeia's award-winning solutions to protect all major virtual environments and more than 200 physical platforms.

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Arkeia's Partner Program provides channel partners with the tools and benefits for a long-term competitive advantage. The tiered, progression-based program includes special pricing, deal registration, technical training, marketing collateral and demand generation. More information about the Arkeia partner program can be found at http://arkeia.com/en/partners/channel-partner-program.

To assist with this initiative, Arkeia has engaged the services of Channel Chargers, a technology channel sales and marketing company with extensive experience in technology channels.

"Having developed a strong channel in EMEA, we are now turning our focus to the Americas," said Howard Doherty, VP of Sales for Arkeia. "With the dramatic increase in demand for purpose-built backup appliances, we are confident that the Channel Chargers are the right team to help our channel partners increase sales with our suite of products. Their track record, understanding and advocacy of the channel are key components of our commitment to giving the channel our best possible support in this booming market."

While the backup and recovery market grew by 6 percent last year, Arkeia's sales to new customers increased in 2011 at a rate that outpaced the category by a factor of ten.  The reliability of the company's solution is confirmed by Arkeia's 94 percent maintenance renewal rate.

Recently, the company announced its 3rd generation of backup appliances and virtual appliances for fast deployment for mid-market customers, as well as a new way for MSPs and VARs to offer a complete, remotely managed cloud backup solution for local and offsite data protection.

"We see a clear shift in the data protection market from backup software toward backup appliances. Our channel partners are asking us for integrated data protection solutions instead of point products," said John Boyken, Channel Chargers President. "The efficiency, price point, margins and unique all-in-one solution Arkeia makes available, gives us a compelling message for channel partners."

"We have been searching for a more robust solution for the mid-market and Arkeia has what we are looking for," said Kevin Reynolds, Owner of Westford, Massachusetts -based Signal Computer Products. "We are focusing on integration of solutions for virtualized servers within our customer community and Arkeia has a unique approach to backup and disaster recovery for these environments. Arkeia demonstrates the right combination of product, market and channel focus at exactly the right time."

About Arkeia Software

Arkeia delivers data backup and recovery solutions to protect more than 100,000 networks in 70 countries.  The Arkeia Network Backup Suite is designed for mid-sized organizations that require fast, easy-to-use, and affordable data protection.  The company's appliances, virtual appliances, and software back up critical data to disk, tape, and cloud storage.  Arkeia protects all major virtual platforms including VMware, Hyper-V, XenServer, and more than 200 physical platforms including Windows, Mac, Linux, Netware, Solaris, AIX, BSD, and HP-UX.  The company's patented source-side Progressive Deduplication™ technology helps users realize better performance at a lower cost by reducing data volumes.  Products are sold through resellers and managed service providers worldwide.  The company was founded in1996 and is headquartered in San Diego, California.

About Channel Chargers

Led by a team of experienced channel veterans, Channel Chargers serves IT vendors, resellers and service providers with outsourced sales and marketing services backed by market analysis, industry knowledge and contacts. By giving vendors additional resources, without additional overhead, Channel Chargers provides a rapid link to channel success that delivers solutions that speed time to market and revenue. At the core of Channel Chargers success is their ability to create effective Go-to-Channel plans that match the right products and companies to the right sellers and markets. For more information visit www.channelchargers.com.

SOURCE Arkeia Software