Are You Having a Love Affair With Your Cell Phone This Valentine's Day?

Asurion Study Finds Nearly 1 in 3 People Feel Their Cell Phone is More Helpful Than Their Significant Other

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Feb 13, 2012, 09:00 ET

NASHVILLE, Tenn., Feb. 13, 2012 /PRNewswire/ -- Asurion, the global leader in technology protection services, announced today national survey results, which show that nearly 30 percent of survey participants believe their cell phone is more helpful to them than their significant other. Reasons frequently given by the 3,000 survey respondents include that the cell phone is more entertaining than their significant other, they appreciate that the cell phone has an off button and that the device never talks back.

(Photo: http://photos.prnewswire.com/prnh/20120213/DA52041)

Additionally, the survey found that nearly half of all respondents have sent a "risque" text message to their significant other. Men and women were nearly equally as likely to have sent a "risque" message (50 percent vs. 48 percent respectively).

"While the content of the communications might vary wildly among users, there's no doubt mobile devices are now the primary way people stay in touch with their significant other," said Bettie Colombo, spokesperson for Asurion. "In fact, our survey found people under the age of 34 average 20 texts or calls a day to their significant other while those age 50 and over text or call an average of nine times a day."

Other surprising survey results included nearly 20 percent of respondents saying they would not end a date even if the person they were with spent the entire night on the phone. However, women of all ages – as well as men and women ages 50 and over – said they would end a date early if the other person spent the event texting.

To see more fun facts and surprising survey results about consumers and the relationship they have with their mobile devices follow @AsurionMobile on Twitter.

Asurion insures the handsets of more than 95 million consumers, protecting their investments and quickly reconnecting them in the event of handset loss, theft or out-of-warranty damage, including liquid damage. Asurion provides replacement cell phones and smart phones - usually overnight – when a claim is made either on the phone or online. Asurion is the cell phone protection company chosen by every major wireless carrier.

Survey Methodology

Using Asurion's online quantitative survey tool to examine cell phone and texting trends, Asurion surveyed a total of 3,000 domestic cell phone users who send at least one text message per week. Additionally, respondents were required to have a role in cell phone related decision-making and fit specific demographics. Asurion surveyed an equal mix of males and females. The margin of error is +/- 1.8 percent.

About Asurion

Asurion, a privately-held company operating across three continents, is the global leader in providing consumer technology protection services. Asurion offers support to help customers derive optimum benefit from the usage of electronics; security to help ensure content privacy; and peace of mind through rapid replacement of lost, stolen, damaged or malfunctioning devices. As the premier technology protection provider, Asurion's 5,000+ employees specialize in fulfilling the needs of more than 95 million consumers through strategic partnerships with the world's top wireless and cable brands. For more information about Asurion, please visit www.asurion.com.

SOURCE Asurion