Are PR Pros Heeding Audience Demands For Visuals?

WASHINGTON, Oct. 2, 2014 /PRNewswire/ -- The explosion of viral videos grabbing headlines, dominating newsfeeds, and infiltrating daily conversations serve as proof that audiences personally prefer visual storytelling. But are PR pros delivering the visual stories that their audiences crave? PR Newswire lifts the curtain on this important trend in PR at the 2014 PRSA International Conference in Washington, D.C., October 12-14.

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2014 Use of Multimedia in PR Survey Results Revealed

PRSA attendees will gain an exclusive first look at the findings of a new survey revealing whether communicators ramped up their use of multimedia in PR campaigns over the last year. The session titled, "A Peek Behind the Curtain: PR Newswire and PR News 2014 Multimedia Survey Results Revealed," will be presented by Larry Cardarelli, executive producer at MultiVu, a PR Newswire company on Monday, October 13 from 3:15 – 4:30pm ET.

Behold the Magic of Multimedia at Booth #5-6

Visitors to booth #5-6 can take pictures with fun face board photo cutouts, and are encouraged to tweet or Instagram their photos to @PRNewswire using the hashtag #PRSAICON. PR Newswire staff will also be on-site to discuss the state of the industry and explore new and emergent products and technologies that address the challenges of visual storytelling in PR today.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Sarah Skerik
Vice President, Strategic Communications
201-360-6710  
[email protected]

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