AR VR Smart Glasses Market size to grow by USD 7,297.59 million from 2022 to 2027|Increasing adoption of AR VR smart glasses boost the market- Technavio

NEW YORK, July 19, 2023 /PRNewswire/ -- The AR VR smart glasses market size is estimated to grow by USD 7,297.59 million from 2022 to 2027, at a CAGR of 13.8% according to a recent study by Technavio. North America is estimated to contribute 33% to the growth of the global market during the forecast period. One of the main reasons for the significant growth of the AR VR smart glasses market in North America is the increasing adoption of new technologies in the region. Furthermore, the region is mainly considered a hub of major smart glasses OEMs. Additionally, most of the new innovations, such as smart glasses, are first introduced to US consumers before launching globally. Other factors include the increasing awareness of the potential benefits of using smart glasses in the region. Hence, such factors are expected to drive the AR VR smart glasses market growth in the region during the forecast period. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

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AR VR Smart Glasses Market - Segmentation Assessment
Segment Overview

The market is segmented by application (Gaming, Education, Industrial, and Military), product (Optical see-through and Video see-through), and geography (North America, APAC, Europe, South America, and Middle East and Africa). 

The market share growth by the gaming segment is significant during the forecast period. Augmented reality (AR) can be referred to as a gaming experience that has a real-time blending of game visual and audio material with the user environment. Hence, AR/VR smart glasses enhance this gaming experience by delivering a simulated world with AR technology and software. Thus, such factors are expected to positively impact the market growth. Furthermore, the growing popularity of AR gaming among consumers is expected to fuel the demand for AR gadgets. Additionally, there is an increasing preference for AR gaming when compared to traditional gaming hardware. Hence, such factors are expected to drive the AR VR market growth during the forecast period.

Insights on the market contribution of various segments, including country and region wise historic data (2017 to 2021) and forecast market size (2023 to 2027) - Download a Sample Report

AR VR Smart Glasses Market – Market Dynamics
Key factor driving market growth

The rising adoption of AR/VR smart glasses drives the global augmented reality and virtual reality smart glasses market growth during the forecast period. AR/VR smart glasses can be referred to as computer glasses that offer contextual information to what the wearer views. Some of the devices which enable this visual experience for users include wearable glass devices, HUDs, or smartphone applications. Smart glasses primarily operate through the integration of the display, sensors, and accelerometers, coupled with smart software and internet connectivity. Thus AR/VR offers users a real-world experience, and smart glasses are widely used in AR VR smart technology for daily domestic and professional purposes. Hence, such factors are expected to drive the augmented reality and virtual reality smart glasses market growth during the forecast period.

Leading trends influencing the market 

The advancement of simultaneous localization and mapping (SLAM) technology is a key trend shaping the global augmented reality and virtual reality smart glasses market. One of the most popular autonomous mapping and navigation technology is SLAM which enables users to easily project a display of 3D CAD models that are overlaid on a real-world view. This technology was initially used by NASA robots to generate maps of unknown environments and position devices with high accuracy. SLAM is one of the best technology for smart glasses as it provides a markerless experience and requires images to be printed. Visual SLAM is also widely adopted for tracking unknown environments and spaces. Hence, such benefits and applications are expected to drive the augmented reality and virtual reality smart glasses market growth during the forecast period.

Major challenges hindering the market growth

Data privacy concerns regarding AR/VR smart glasses can pose a significant threat to the global augmented reality and virtual reality smart glasses market growth. Smart glasses have the ability to acquire a large volume of data about users and store anything, which can lead to data privacy concerns. The data which are stored in these databases, such as the /images recorded by the camera, are prone to hacking and cybersecurity attacks. Furthermore, hackers are able to generate 3D indoor models of different environments with the help of these images recorded by smart glasses. Hence, these AR/VR smart glasses can pose a significant challenge to national security as external threats such as criminals or terrorists can access this data. Hence, such factors are expected to hinder the augmented reality and virtual reality smart glasses market growth during the forecast period.

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021), and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this AR VR Smart Glasses Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the AR VR smart glasses market between 2023 and 2027
• Precise estimation of the AR VR smart glasses market size and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the AR VR smart glasses market across North America, APAC, Europe, South America, and the Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of AR VR smart glasses market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global AR VR smart glasses market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global AR VR smart glasses market 2017 - 2021 ($ million)

• 4.2 By Application Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – By Application Segment 2017 - 2021 ($ million)

• 4.3 By Product Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – By Product Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Market Share of Vendors

• 5.1 Market Share of Vendors 2021 
• Exhibit 23: Data table on Market share of vendors Market share of Vendors 2021

6 Historic Market Size

• 6.1 Global AR VR smart glasses market 2017 - 2021 
• Exhibit 24: Historic Market Size (value) – Data Table on Global AR VR smart glasses market 2017 - 2021 (thousand units)
• Exhibit 25: Historic Market Size (volume) – Data Table on Global AR VR smart glasses market 2017 - 2021 (thousand units)

• 6.2 Global AR VR smart glasses market by Segment – Historic Analysis 2017 - 2021
• Exhibit 26: Historic Market Size (value) - Data Table on Global AR VR smart glasses market Segment 2017 - 2021 (thousand units)

• 6.3 Global AR VR smart glasses market by Segment – Historic Analysis 2017 - 2021
• Exhibit 27: Historic Market Size (value) - Data Table on Global AR VR smart glasses market Segment 2017 - 2021 (thousand units)
• Exhibit 28: Historic Market Size (volume) - Data Table on Global AR VR smart glasses market Segment 2017 - 2021 (thousand units)

7 Historic Market Size

• 7.1 Global AR VR smart glasses market 2017 - 2021 
• Exhibit 29: Historic Market Size (value) – Data Table on Global AR VR smart glasses market 2017 - 2021 (thousand units)
• Exhibit 30: Historic Market Size (volume) – Data Table on Global AR VR smart glasses market 2017 - 2021 (thousand units)

• 7.2 Global AR VR smart glasses market by Segment – Historic Analysis 2017 - 2021
• Exhibit 31: Historic Market Size (value) - Data Table on Global AR VR smart glasses market Segment 2017 - 2021 (thousand units)

• 7.3 Global AR VR smart glasses market by Segment – Historic Analysis 2017 - 2021
• Exhibit 32: Historic Market Size (value) - Data Table on Global AR VR smart glasses market Segment 2017 - 2021 (thousand units)
• Exhibit 33: Historic Market Size (volume) - Data Table on Global AR VR smart glasses market Segment 2017 - 2021 (thousand units)

8 Five Forces Analysis

• 8.1 Five forces summary
• Exhibit 34: Five forces analysis - Comparison between 2022 and 2027

• 8.2 Bargaining power of buyers 
• Exhibit 35: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 8.3 Bargaining power of suppliers 
• Exhibit 36: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 8.4 Threat of new entrants 
• Exhibit 37: Threat of new entrants – Impact of key factors in 2022 and 2027

• 8.5 Threat of substitutes 
• Exhibit 38: Threat of substitutes – Impact of key factors in 2022 and 2027

• 8.6 Threat of rivalry
• Exhibit 39: Threat of rivalry – Impact of key factors in 2022 and 2027

• 8.7 Market condition
• Exhibit 40: Chart on Market condition - Five forces 2022 and 2027

9 Market Segmentation by Application

• 9.1 Market segments
• Exhibit 41: Chart on Application - Market share 2022-2027 (%)
• Exhibit 42: Data Table on Application - Market share 2022-2027 (%)

• 9.2 Comparison by Application 
• Exhibit 43: Chart on Comparison by Application
• Exhibit 44: Data Table on Comparison by Application

• 9.3 Gaming - Market size and forecast 2022-2027 
• Exhibit 45: Chart on Gaming - Market size and forecast 2022-2027 ($ million)
• Exhibit 46: Data Table on Gaming - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Chart on Gaming - Year-over-year growth 2022-2027 (%)
• Exhibit 48: Data Table on Gaming - Year-over-year growth 2022-2027 (%)

• 9.4 Education - Market size and forecast 2022-2027 
• Exhibit 49: Chart on Education - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Data Table on Education - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Chart on Education - Year-over-year growth 2022-2027 (%)
• Exhibit 52: Data Table on Education - Year-over-year growth 2022-2027 (%)

• 9.5 Industrial - Market size and forecast 2022-2027 
• Exhibit 53: Chart on Industrial - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Data Table on Industrial - Market size and forecast 2022-2027 ($ million)
• Exhibit 55: Chart on Industrial - Year-over-year growth 2022-2027 (%)
• Exhibit 56: Data Table on Industrial - Year-over-year growth 2022-2027 (%)

• 9.6 Military - Market size and forecast 2022-2027 
• Exhibit 57: Chart on Military - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Data Table on Military - Market size and forecast 2022-2027 ($ million)
• Exhibit 59: Chart on Military - Year-over-year growth 2022-2027 (%)
• Exhibit 60: Data Table on Military - Year-over-year growth 2022-2027 (%)

• 9.7 Market opportunity by Application 
• Exhibit 61: Market opportunity by Application ($ million)
• Exhibit 62: Data Table on Market opportunity by Application ($ million)

10 Market Segmentation by Product

• 10.1 Market segments
• Exhibit 63: Chart on Product - Market share 2022-2027 (%)
• Exhibit 64: Data Table on Product - Market share 2022-2027 (%)

• 10.2 Comparison by Product 
• Exhibit 65: Chart on Comparison by Product
• Exhibit 66: Data Table on Comparison by Product

• 10.3 Optical see through - Market size and forecast 2022-2027 
• Exhibit 67: Chart on Optical see through - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Optical see through - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Optical see through - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Optical see through - Year-over-year growth 2022-2027 (%)

• 10.4 Video see through - Market size and forecast 2022-2027 
• Exhibit 71: Chart on Video see through - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on Video see through - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on Video see through - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Video see through - Year-over-year growth 2022-2027 (%)

• 10.5 Market opportunity by Product 
• Exhibit 75: Market opportunity by Product ($ million)
• Exhibit 76: Data Table on Market opportunity by Product ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview 
• Exhibit 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation 
• Exhibit 78: Chart on Market share by geography 2022-2027 (%)
• Exhibit 79: Data Table on Market share by geography 2022-2027 (%)

• 12.2 Geographic comparison 
• Exhibit 80: Chart on Geographic comparison
• Exhibit 81: Data Table on Geographic comparison

• 12.3 North America - Market size and forecast 2022-2027 
• Exhibit 82: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 85: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 12.4 APAC - Market size and forecast 2022-2027 
• Exhibit 86: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 89: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 12.5 Europe - Market size and forecast 2022-2027 
• Exhibit 90: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 93: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 12.6 South America - Market size and forecast 2022-2027 
• Exhibit 94: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 97: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 12.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 98: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 101: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 12.8 US - Market size and forecast 2022-2027 
• Exhibit 102: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 105: Data Table on US - Year-over-year growth 2022-2027 (%)

• 12.9 China - Market size and forecast 2022-2027 
• Exhibit 106: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 109: Data Table on China - Year-over-year growth 2022-2027 (%)

• 12.10 Germany - Market size and forecast 2022-2027 
• Exhibit 110: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 112: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 113: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 12.11 Canada - Market size and forecast 2022-2027 
• Exhibit 114: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 115: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 116: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 117: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 12.12 India - Market size and forecast 2022-2027 
• Exhibit 118: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 119: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 120: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 121: Data Table on India - Year-over-year growth 2022-2027 (%)

• 12.13 Market opportunity by geography 
• Exhibit 122: Market opportunity by geography ($ million)
• Exhibit 123: Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Trends

• 13.1 Market drivers

• 13.2 Market challenges

• 13.3 Impact of drivers and challenges 
• Exhibit 124: Impact of drivers and challenges in 2022 and 2027

• 13.4 Market trends

14 Vendor Landscape

• 14.1 Overview

• 14.2 Vendor landscape
• Exhibit 125: Overview on Criticality of inputs and Factors of differentiation

• 14.3 Landscape disruption
• Exhibit 126: Overview on factors of disruption

• 14.4 Industry risks
• Exhibit 127: Impact of key risks on business

15 Vendor Analysis

• 15.1 Vendors covered
• Exhibit 128: Vendors covered

• 15.2 Market positioning of vendors 
• Exhibit 129: Matrix on vendor position and classification

• 15.3 Alphabet Inc.
• Exhibit 130: Alphabet Inc. - Overview
• Exhibit 131: Alphabet Inc. - Business segments
• Exhibit 132: Alphabet Inc. - Key news
• Exhibit 133: Alphabet Inc. - Key offerings
• Exhibit 134: Alphabet Inc. - Segment focus

• 15.4 Atheer Inc
• Exhibit 135: Atheer Inc - Overview
• Exhibit 136: Atheer Inc - Product / Service
• Exhibit 137: Atheer Inc - Key offerings

• 15.5 Elbit Systems Ltd.
• Exhibit 138: Elbit Systems Ltd. - Overview
• Exhibit 139: Elbit Systems Ltd. - Product / Service
• Exhibit 140: Elbit Systems Ltd. - Key offerings

• 15.6 HTC Corp.
• Exhibit 141: HTC Corp. - Overview
• Exhibit 142: HTC Corp. - Product / Service
• Exhibit 143: HTC Corp. - Key offerings

• 15.7 Iristick NV
• Exhibit 144: Iristick NV - Overview
• Exhibit 145: Iristick NV - Business segments
• Exhibit 146: Iristick NV - Key offerings
• Exhibit 147: Iristick NV - Segment focus

• 15.8 Kopin Corp.
• Exhibit 148: Kopin Corp. - Overview
• Exhibit 149: Kopin Corp. - Product / Service
• Exhibit 150: Kopin Corp. - Key offerings

• 15.9 Magic Leap Inc.
• Exhibit 151: Magic Leap Inc. - Overview
• Exhibit 152: Magic Leap Inc. - Product / Service
• Exhibit 153: Magic Leap Inc. - Key offerings

• 15.10 Meta Platforms Inc.
• Exhibit 154: Meta Platforms Inc. - Overview
• Exhibit 155: Meta Platforms Inc. - Business segments
• Exhibit 156: Meta Platforms Inc. - Key offerings
• Exhibit 157: Meta Platforms Inc. - Segment focus

• 15.11 Microsoft Corp.
• Exhibit 158: Microsoft Corp. - Overview
• Exhibit 159: Microsoft Corp. - Business segments
• Exhibit 160: Microsoft Corp. - Key news
• Exhibit 161: Microsoft Corp. - Key offerings
• Exhibit 162: Microsoft Corp. - Segment focus

• 15.12 Optinvent
• Exhibit 163: Optinvent - Overview
• Exhibit 164: Optinvent - Product / Service
• Exhibit 165: Optinvent - Key offerings

• 15.13 Ricoh Co. Ltd.
• Exhibit 166: Ricoh Co. Ltd. - Overview
• Exhibit 167: Ricoh Co. Ltd. - Business segments
• Exhibit 168: Ricoh Co. Ltd. - Key news
• Exhibit 169: Ricoh Co. Ltd. - Key offerings
• Exhibit 170: Ricoh Co. Ltd. - Segment focus

• 15.14 Seiko Epson Corp.
• Exhibit 171: Seiko Epson Corp. - Overview
• Exhibit 172: Seiko Epson Corp. - Business segments
• Exhibit 173: Seiko Epson Corp. - Key news
• Exhibit 174: Seiko Epson Corp. - Key offerings
• Exhibit 175: Seiko Epson Corp. - Segment focus

• 15.15 Sony Group Corp.
• Exhibit 176: Sony Group Corp. - Overview
• Exhibit 177: Sony Group Corp. - Business segments
• Exhibit 178: Sony Group Corp. - Key news
• Exhibit 179: Sony Group Corp. - Key offerings
• Exhibit 180: Sony Group Corp. - Segment focus

• 15.16 Tobii AB
• Exhibit 181: Tobii AB - Overview
• Exhibit 182: Tobii AB - Business segments
• Exhibit 183: Tobii AB - Key news
• Exhibit 184: Tobii AB - Key offerings
• Exhibit 185: Tobii AB - Segment focus

16 Appendix

• 16.1 Scope of the report

• 16.2 Inclusions and exclusions checklist 
• Exhibit 186: Inclusions checklist
• Exhibit 187: Exclusions checklist

• 16.3 Currency conversion rates for US$ 
• Exhibit 188: Currency conversion rates for US$

• 16.4 Research methodology
• Exhibit 189: Research methodology
• Exhibit 190: Validation techniques employed for market sizing
• Exhibit 191: Information sources

• 16.5 List of abbreviations 
• Exhibit 192: List of abbreviations 

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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