APPrise Mobile Announces Major Technology Platform Update To Support Enterprise Employee and Human Resource Communications
Enhanced User Experience, Administrative Controls and Customization Features Allow Organizations to Customize theEMPLOYEEapp and Target Content Based on Location, Language and More
NEW YORK, Oct. 15, 2015 /PRNewswire/ -- APPrise Mobile, the creator of theEMPLOYEEapp® for internal communications, announced today the launch of Version 8.0 to its native app technology platform. The update provides a new end-user experience and an overhaul to its content management system to make the administration of a company's mobile app easier and more intuitive.
The update includes functionality that solves many of the communications challenges faced by corporate, internal communications and human resource professionals whose companies have multiple brands, divisions and locations. Version 8.0 provides the ability for these professionals to further target, administer and localize content to their dispersed workforces.
"Version 8.0 is one of our most significant functionality and user experience updates since our company was founded," said Jeff Corbin, CEO and founder of APPrise Mobile. "We enhanced the user experience of theEMPLOYEEapp to contain a 'Facebook- and Twitter-like' news feed that individuals are accustomed to. Within our content management system, we have developed new levels of brand and content customization to ensure that theEMPLOYEEapp is scalable for organizations of any size, especially enterprises that have employees in numerous locations, working in numerous roles and under numerous brands."
The Version 8.0 update includes:
- A new user experience – When new content is posted to a company's app, it will appear on the top of a news feed that will include thumbnail images of the content that can be customized or auto-generate. To ensure that employees can easily find and access important information, an "Explore" function provides an organized, mobile intranet-styled repository for information and content distribution.
- Multiple App Profiles – Organizations with different brands, divisions, locations, etc., can create unique app experiences for each. Through multiple app profiles, content can then be targeted to specific user/employee groups. However, employees only have to download a single app to access all the information that is relevant to them.
- Advanced levels of app administration – Companies can now assign app administration rights to as many individuals as desired. Individuals can also be granted rights to update the entire app or only certain parts of the app.
- Updated Content Management System (CMS) – The CMS has been updated for easier, more intuitive and user-friendly administration.
Corbin concluded, "Since we launched theEMPLOYEEapp product in 2014, we have worked with many large and enterprise-sized companies with complex organizational structures. This includes hotel chains with many properties, each with their own brand and hundreds of employee groups, to conglomerates and healthcare systems with numerous divisions, regions and offices around the world. A common challenge faced by these organizations is the ability to communicate and distribute content to their employees via the mobile device and to do so in a way that is localized and relevant to each individual employee's particular need for information. Version 8.0 solves this challenge. At the same time, our solution remains administratively simple for use by corporate and internal communications and human resource professionals and allows them to take advantage of mobile technology without significant IT involvement."
About theEMPLOYEEapp
theEMPLOYEEapp is an easy to implement and cost effective solution for corporate and internal communications professionals. It enables non-IT and tech-savvy individuals to be able to implement a mobile employee communications program and to distribute company content (documents, multi-media and live events) easily through the small screens of iPhones, iPads and Android devices. As a native app, it also allows for push notifications and the broadcasting of important information and messages directly to the home screens of these devices. Since its launch, companies of all sizes, including large multinational enterprises and organizations with only a few hundred employees have subscribed to theEMPLOYEEapp.
About APPrise Mobile
APPrise Mobile is native app development platform that was created by communications professionals for the communications industry (corporate communications, public relations, investor relations). It allows any organization or company to have its own proprietary branded app on Apple's App Store and the Google Play to communicate with their targeted audiences without having to incur the time and expense associated with native app development. APPrise Mobile offers its platform through product lines that currently include: theIRapp®, for public companies to push information to their investors (www.theIRapp.com); theEMPLOYEEapp®, for secure employee communications (www.theEMPLOYEEapp.com); theCOMMSapp™, for external communications; and theCONFERENCEapp™, for investor, analyst and other conference and event communications. For more information about APPrise Mobile and its products, visit www.APPrise-mobile.com and follow the company on Twitter @APPriseMobile.
Media Contact:
Kate Tumino / Danielle DeVoren
KCSA Strategic Communications
[email protected] / [email protected]
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