App-Solutely Awesome justWink™ App Joins TOMS 'One Day Without Shoes' Movement

Smart Phone App Helps Raise Awareness for Millions of Children Worldwide Who Live Without Proper Footwear

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Apr 03, 2012, 09:17 ET

CLEVELAND, April 3, 2012 /PRNewswire/ -- When there's important news to share, people nowadays reach for their cell phones to send a text, a Facebook message or email. These communication channels have also become one of the fastest ways to get the word out about an important cause. And it's precisely why the socially-savvy justWink app by American Greetings Corporation (NYSE: AM) partnered with TOMS One Day Without Shoes event—to help spread the word about the impact a pair of shoes can have on a child's life. Since the two brands joined forces, it's been a partnership made in app heaven.

On April 10, 2012, TOMS asks people everywhere to raise awareness for the millions of children around the world who live without proper footwear. The concept is pretty simple—take off your shoes and when people ask about it, tell them why. Tell them how these children are exposed to injury and disease. Tell them that it prevents children from attending school in hopes of finding a way to have a better life.

To spread the word for this important cause, the popular justWink iPhone and Android app created a collection of eight special edition app cards that not only remind people about the actual event, but how easy it is to take proper footwear for granted. justWink and TOMS also integrated these cards into the official One Day Without Shoes app to make April 10 event planning even more simple. justWink will also be adding new cards for participants to share their experience the day of the event.

"We know our fans really love being able to make a difference in the world and one of the big ways they can make their voice heard is through their social networks," said Rob Matousek brand manager for the justWink app. "We're thrilled to be partnered with TOMS to support One Day Without Shoes and to help people use our apps and cards to connect over this great cause."

TOMS' founder and chief shoe giver Blake Mycoskie said, "We're excited to work with justWink this year and activate our community in a whole new way through this partnership, while at the same time raising awareness around the importance of shoes globally. justWink has brought a really fresh and engaging perspective to an issue we take very seriously."

In addition, justWink provided a set of paper cards for TOMS to distribute at local events and to thank participants and sponsors. Each card has a QR code on the back which directs the user to download the free app to help them send even more greetings.

The justWink app can be downloaded for free from the Android Market and iTunes App Store, giving users 24/7 access to the complete collection. The app now contains nearly 250 cards, as well as the ability to add signatures (or doodles) and photos to cards and Facebook-powered birthday reminders. Cards can also be sent via text, email or Facebook. Additionally, iPhone users can personalize and send any greeting card from the entire collection directly to a lucky recipient's mailbox. For more information, visit www.just-wink.com or www.facebook.com/justwink.

To find more information and get updates on One Day Without Shoes, visit www.onedaywithoutshoes.com.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation