APAC Hair shampoo market 2022-2026: A descriptive analysis of parent market, five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Dec. 15, 2022 /PRNewswire/ -- According to Technavio, the APAC hair shampoo market size is forecasted to grow by USD 4.02 billion from 2021 to 2026. The market is estimated to grow at a CAGR of  8.25% during the forecast period. However, the growth momentum will accelerate. 

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Hair shampoo market in APAC  - Parent market analysis
Technavio categorizes the hair shampoo market in APAC as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and the production of personal and beauty care products, including cosmetics and perfumes. 

Find insights on parent market & value chain analysis, and download an exclusive sample!

Hair shampoo market in APAC - Five forces
The hair shampoo market in APAC is fragmented, and the five forces analysis covers– 

• Bargaining Power of Buyers 
• The threat of New Entrants
• Threat of Rivalry
• Bargaining Power of Suppliers
• Threat of Substitutes
• Interpretation of porter's five models helps to strategize the business, for more details – buy the report!

Hair shampoo market in APAC – Customer Landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Hair Shampoo Market in APAC - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on distribution channel (offline and online) and type (non-medicated and medicated). 

• The offline segment will account for a significant share of the market's growth during the forecast period. This distribution channel includes specialty stores; hypermarkets, supermarkets, convenience stores, and clubhouse stores; and others (department stores, salons and spas, and drugstores). An increase in the number of stores and business expansions by retailers has fueled the demand for this equipment. 

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Hair Shampoo Market in APAC – Market Dynamics
Key factor driving market growth

• One of the key factors driving growth in the hair shampoo market in APAC is the innovation and portfolio extension leading to product premiumization. 
• With the growing competition and customer demand for innovative products, vendors have actively started focusing on bettering their R&D operations in the region.
• Additionally, they have been focusing on differentiating themselves from pharmaceutical companies. 
• Apart from these, vendors are launching new products, which will drive market growth during the forecast period.

Leading trends influencing the market 

• The growing demand for natural and organic hair shampoo is a hair shampoo market trend in APAC that is expected to have a positive impact in the coming years.
• Awareness about hair and skin-related problems caused by synthetic hair shampoo has pushed up the demand for natural and organic hair shampoos. 
• Organic hair shampoo is free from harmful ingredients such as petrochemicals, sulfates, and ammonia. These organic hair shampoos adhere to the high standards of purity set by various governing bodies of different countries.
• Therefore, the growing popularity of natural and organic hair shampoos is expected to increase the demand, which will propel the growth of the hair shampoo market in APAC during the forecast period.

Major challenges hindering the market growth

• The availability of counterfeit products will be a major challenge for the hair shampoo market in APAC during the forecast period. 
• Growing market prospects for hair products such as shampoo and the surging demand for these products drive the growth of the market for counterfeit hair shampoos in APAC.
• The growing penetration of e-commerce across the region is propelling the sales of counterfeit products. 
• The growing adoption of counterfeit products will adversely affect the sales and pricing strategies of genuine regional vendors.

Drivers, Trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this Hair Shampoo Market report in APAC?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the hair shampoo market in APAC between 2022 and 2026
• Precise estimation of the size of the hair shampoo market in APAC and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the hair shampoo industry in APAC 
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of hair shampoo market vendors in APAC 

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Table of Contents:

1. Executive Summary 

  1.1 Market Overview

  Exhibit 01:  Key Finding 1

  Exhibit 02:  Key Finding 2

  Exhibit 03:  Key Finding 3

  Exhibit 04:  Key Finding 4

  Exhibit 05:  Key Finding 5

  Exhibit 06:  Key Finding 6

2. Market Landscape 

  2.1 Market ecosystem 

  Exhibit 07:  Parent market

  Exhibit 08:  Market Characteristics

  2.2 Value chain analysis 

  Exhibit 09:  Value Chain Analysis: Personal products

  2.2.1  Inputs

  2.2.2  Inbound logistics

  2.2.3  Operations

  2.2.4  Outbound logistics

  2.2.5  Marketing and sales

  2.2.6  Support activities

  2.2.7  Innovation

3. Market Sizing 

  3.1 Market Definition

  Exhibit 10:  Offerings of vendors included in the market definition

  3.2 Market segment analysis 

  Exhibit 11:  Market segments

  3.3 Market size 2021 

  3.4 Market outlook: Forecast for 2021 - 2026 

  Exhibit 12:  Global - Market size and forecast 2021 - 2026 ($ million)

  Exhibit 13:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis 

  4.1 Five Forces Summary 

  Exhibit 14:  Five forces analysis 2021 & 2026

  4.2 Bargaining power of buyers 

  Exhibit 15:  Bargaining power of buyers

  4.3 Bargaining power of suppliers 

  Exhibit 16:  Bargaining power of suppliers

  4.4 Threat of new entrants 

  Exhibit 17:  Threat of new entrants

  4.5 Threat of substitutes 

  Exhibit 18:  Threat of substitutes

  4.6 Threat of rivalry 

  Exhibit 19:  Threat of rivalry

  4.7 Market condition

  Exhibit 20:  Market condition - Five forces 2021

5. Market Segmentation by Distribution channel 

  5.1 Market segments

  The segments covered in this chapter are:

·  Offline

·  Online

  Exhibit 21:  Distribution channel - Market share 2021-2026 (%)

  5.2 Comparison by Distribution channel 

  Exhibit 22:  Comparison by Distribution channel

  5.3  Offline - Market size and forecast 2021-2026 

  Exhibit 23:  Offline - Market size and forecast 2021-2026 ($ million)

  Exhibit 24:  Offline - Year-over-year growth 2021-2026 (%)

  5.4  Online - Market size and forecast 2021-2026 

  Exhibit 25:  Online - Market size and forecast 2021-2026 ($ million)

  Exhibit 26:  Online - Year-over-year growth 2021-2026 (%)

  5.5  Market opportunity by Distribution channel 

  Exhibit 27:  Market opportunity by Distribution channel

6. Market Segmentation by Type 

  6.1 Market segments

  The segments covered in this chapter are:

·  Non-medicated

·  Medicated

  Exhibit 28:  Type - Market share 2021-2026 (%)

  6.2  Comparison by Type 

  Exhibit 29:  Comparison by Type

  6.3  Non-medicated - Market size and forecast 2021-2026 

  Exhibit 30:  Non-medicated - Market size and forecast 2021-2026 ($ million)

  Exhibit 31:  Non-medicated - Year-over-year growth 2021-2026 (%)

  6.4  Medicated - Market size and forecast 2021-2026 

  Exhibit 32:  Medicated - Market size and forecast 2021-2026 ($ million)

  Exhibit 33:  Medicated - Year-over-year growth 2021-2026 (%)

  6.5  Market opportunity by Type 

  Exhibit 34:  Market opportunity by Type

7. Customer Landscape 

  7.1  Overview 

  Exhibit 35:  Customer landscape

8. Drivers, Challenges, and Trends 

  8.1 Market drivers 

  8.1.1  Innovation and portfolio extension leading to product premiumization

  8.1.2  Influence through social media and blogging

  8.1.3  Rise in number of fashion-conscious consumers

  8.2 Market challenges 

  8.2.1  Availability of counterfeit products

  8.2.2  Rapid spread of COVID-19 resulting in the shutdown of salons and spas

  8.2.3  Regulatory compliances for product composition, labeling, and packaging

  Exhibit 36:  Impact of drivers and challenges

  8.3 Market trends 

  8.3.1  Growing demand for natural and organic hair shampoo

  8.3.2  Rise in online sales of hair shampoo

  8.3.3  Growing adoption of home salon services

9. Vendor Landscape 

  9.1  Overview 

  Exhibit 37:  Vendor landscape

  9.2  Landscape disruption 

  Exhibit 38:  Landscape disruption

  Exhibit 39:  Industry risks

  9.3  Competitive scenario 

10. Vendor Analysis 

  10.1 Vendors covered 

  Exhibit 40:  Vendors covered

  10.2 Market positioning of vendors 

  Exhibit 41:  Market positioning of vendors

  10.3  Amway Corp. 

  Exhibit 42:  Amway Corp. - Overview

  Exhibit 43:  Amway Corp. - Business segments

  Exhibit 44:  Amway Corp. -  Key news

  Exhibit 45:  Amway Corp. - Key offerings

  Exhibit 46:  Amway Corp. - Segment focus

  10.4  Himalaya Global Holdings Ltd. 

  Exhibit 47:  Himalaya Global Holdings Ltd. - Overview

  Exhibit 48:  Himalaya Global Holdings Ltd. - Product and service

  Exhibit 49:  Himalaya Global Holdings Ltd. - Key offerings

  10.5  Johnson and Johnson Inc. 

  Exhibit 50:  Johnson and Johnson Inc. - Overview

  Exhibit 51:  Johnson and Johnson Inc. - Business segments

  Exhibit 52:  Johnson and Johnson Inc – Key news

  Exhibit 53:  Johnson and Johnson Inc. - Key offerings

  Exhibit 54:  Johnson and Johnson Inc. - Segment focus

  10.6  Kao Corp.

  Exhibit 55:  Kao Corp. - Overview

  Exhibit 56:  Kao Corp. - Business segments

  Exhibit 57:  Kao Corp. - Key news

  Exhibit 58:  Kao Corp. - Key offerings

  Exhibit 59:  Kao Corp. - Segment focus

  10.7  LOreal SA 

  Exhibit 60:  LOreal SA - Overview

  Exhibit 61:  LOreal SA - Business segments

  Exhibit 62:  LOreal SA – Key news

  Exhibit 63:  LOreal SA - Key offerings

  Exhibit 64:  LOreal SA - Segment focus

  10.8  Patanjali Ayurved Ltd. 

  Exhibit 65:  Patanjali Ayurved Ltd. - Overview

  Exhibit 66:  Patanjali Ayurved Ltd. - Product and service

  Exhibit 67:  Patanjali Ayurved Ltd. - Key offerings

  10.9  Shiseido Co. Ltd. 

  Exhibit 68:  Shiseido Co. Ltd. - Overview

  Exhibit 69:  Shiseido Co. Ltd. - Business segments

  Exhibit 70:  Shiseido Co. Ltd. -  Key news

  Exhibit 71:  Shiseido Co. Ltd. - Key offerings

  Exhibit 72:  Shiseido Co. Ltd. - Segment focus

  10.10  The Avon Co. 

  Exhibit 73:  The Avon Co. - Overview

  Exhibit 74:  The Avon Co. - Product and service

  Exhibit 75:  The Avon Co. - Key offerings

  10.11  The Procter and Gamble Co. 

  Exhibit 76:  The Procter and Gamble Co. - Overview

  Exhibit 77:  The Procter and Gamble Co. - Business segments

  Exhibit 78:  The Procter and Gamble Co. – Key news

  Exhibit 79:  The Procter and Gamble Co. - Key offerings

  Exhibit 80:  The Procter and Gamble Co. - Segment focus

  10.12  Unilever PLC 

  Exhibit 81:  Unilever PLC - Overview

  Exhibit 82:  Unilever PLC - Business segments

  Exhibit 83:  Unilever PLC – Key news

  Exhibit 84:  Unilever PLC - Key offerings

  Exhibit 85:  Unilever PLC - Segment focus

11. Appendix 

  11.1 Scope of the report 

  11.1.1 Market Definition

  11.1.2 Objective

  11.1.3 Notes and caveats

  11.2 Currency conversion rates for US$ 

  Exhibit 86:  Currency conversion rates for US$

  11.3 Research Methodology 

  Exhibit 87:  Research Methodology

  Exhibit 88:  Validation techniques employed for market sizing

  Exhibit 89:  Information sources

  11.4 List of abbreviations 

  Exhibit 90:  List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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