Anvato Powers Live OTT with Dynamic Ad Insertion for Top Brands HGTV, Food Network, Travel Channel and More

TV Everywhere leader enables some of pay TV's most exciting brands to reach viewers on tablets and smartphones, on the go

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Anvato

Sep 01, 2015, 09:02 ET

MOUNTAIN VIEW, Calif., Sept. 1, 2015 /PRNewswire/ -- Anvato, the complete TV Everywhere and OTT platform provider, today announced that it is powering the live TV Everywhere offerings for Scripps Networks Interactive brands HGTV, Food Network, Travel Channel, Cooking Channel, and DIY Network. Delivering content to tens of millions of pay TV subscribers in the United States, Scripps Networks Interactive is a premier content owner and media company.

Anvato's Media Content Platform (MCP) delivers live streaming on brand-specific websites, with dynamic ad insertion (DAI) capabilities not only on desktop but also mobile and connected devices. This multiplatform launch allows audiences of these popular channels to first authenticate with their cable, satellite service providers (MVPDs) and then watch a 24x7 stream. Local ad breaks are dynamically targeted per MVPD for each user and stitched on the server side for a truly multiplatform and smooth viewing experience.

"Anvato has greatly simplified the process of deploying our TV brands to screens anywhere and everywhere, and helped us optimize advertisements with dynamic insertion of relevant ads for each authenticated user," said Alix Baudin, senior vice president and general manager, digital product and operations at Scripps Networks Interactive. "Anvato's platform and comprehensive toolset provides a compelling, rich TV Everywhere experience for our viewers." 

"Scripps Networks Interactive is launching exciting new capabilities that put user experience first," said Alper Turgut, Anvato CEO. "Our server-side ad insertion eliminates spinning wheels, ad-blockers and delivers truly seamless viewing experiences on all platforms while maximizing monetization. Many of the industry's leading content providers continue to turn to Anvato for their TV Everywhere services, thanks to our truly comprehensive, extremely scalable, and easy to manage software platform."  Anvato not only makes it possible to deliver high quality live TV on any screen, but also enables monetization and advanced features such as social syndication."

Viewers can watch the live linear products on each brand's respective website:

Anvato's Media Content Platform (MCP) is a turnkey software-based TV Everywhere/OTT workflow that enables television broadcasters, content owners and service providers to reach their audiences on any device --- from signal to screen --- with a single, all-encompassing offering. Customers can deploy Anvato solutions within a matter of weeks, enabling live or on-demand TV programming on any device in a highly cost-effective and efficient manner.

For more information about Anvato solutions, visit www.anvato.com or email [email protected].

About Anvato

Anvato is the most efficient and complete platform to power the TV Everywhere offerings for broadcasters and pay TV operators, for both live and video-on-demand. Since its industry-leading turnkey technology streamlines video ingest to playback with dynamic ad insertion, Anvato can uniquely guarantee the highest-quality and most-efficient delivery of the right content and advertising on all devices. Customers include NBCUniversal, FOX Sports, Media General, Univision, Hearst Television, E.W. Scripps, Gray Television, and CBS Local Media. Anvato is headquartered in Mountain View, CA, and winner of Best of NAB Show awards in 2014 and 2015. For more information, visit anvato.com.

Note: All trademarks and registered trademarks mentioned herein are the property of their respective owners.

SOURCE Anvato

Related Links

http://www.anvato.com

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