Antonio Navas joins Omnicom's Nissan United as Chief Creative Officer
NEW YORK, Jan. 30, 2015 /PRNewswire/ -- Nissan United, a dedicated unit of Omnicom, announced today that it has hired Antonio Navas as its first Chief Creative Officer, a role previously overseen by Rob Schwartz as Global Creative President of TBWA Worldwide prior to his appointment to CEO of TBWA\Chiat\Day New York earlier this year.
As CCO of Nissan United, Antonio will assume oversight of all global Nissan creative and content from both Omnicom and non-Omnicom agencies, and will help to further clarify the creative vision for the Nissan brand globally. He will be based out of the Agency's New York headquarters.
"After an expansive global search, and several conversations with Antonio, we knew we had found the right person to accelerate our global content and creative ambitions for Nissan," said Nissan United President, Jon Castle. "He has an exceptionally strong creative reputation and understands the role of setting the inspirational direction of the brand as well as governing the work from agencies around the world."
Nissan United is wholly comprised of leaders from Nissan's global agencies of record, including TBWA, OMD, Interbrand, Designory, and others, with an ultimate goal of building brand value and driving communication and consistency for all brand activities through a complex yet rigorous process that allows maximum local flexibility. NU oversees all activities for Omnicom and non-Omnicom agencies on behalf of Nissan.
Antonio brings with him more than 25 years of comprehensive brand experience, having worked around the world for a host of marquee brands including Stella Artois, Levi's, American Express, Toyota, Hewett-Packard, Martini & Rossi, Coca-Cola and Bacardi.
He comes to Nissan United from Saatchi & Saatchi New Zealand, where he was Executive Creative Director working on clients such as Toyota, Defence Force, ASB Bank, Lexus and Telecom. Prior to Saatchi, he did tours at Ogilvy, Goodby Silverstein, FCB, BBDO and Amster Yard. Antonio has been a juror in most international advertising shows, including Cannes, One Show, Art Directors Club, and AICP, and his work has won major awards at each of them.
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, Kraft, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE TBWA Worldwide
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