Announcing the Launch of Womanity, the Fragrance: the Latest Expression of the Womanity Brand by Thierry Mugler

PARIS, May 17, 2010 /PRNewswire/ -- March 8, 2010 marked the international launch of womanity.com by Thierry Mugler. This interactive and participatory site, the only one of its kind, was inspired by the idea of feminine identity and dedicated to all the world's femininities. The site has received over 1 million visitors to date, and Womanity is already a lively online platform for creative expression. The brand celebrates the success of this innovative experiment.

To view the Multimedia News Release, please click: http://multivu.prnewswire.com/mnr/prne/thierrymugler/42416/

Now, Thierry Mugler announces a new expression of Womanity to womanity.com users and to all women: the Womanity fragrance. This fragrance offers a new source of inspiration for women, whose facets reflect the infinite expressions of womankind. This utterly unique eau de parfum is at once savory and sweet, and its creation was a challenge and a technological breakthrough. It will be released in a sneak preview on the womanity.com site in mid-June and will be available worldwide, later this summer.

CLARINS FRAGRANCE GROUP AND THIERRY MUGLER

Clarins was founded by Jacques Courtin-Clarins in 1954 and has, for the last twenty years been a European leader in luxury beauty products. The brand diversified in 1991 with the launch of its first make-up line, and then again in 1992 with the launch of the Angel by Thierry Mugler fragrance. Clarins acquired Parfums Azzaro in 1995.

The group's Perfume Division operates within the structure of Clarins Fragrance Group (CFG), headed by Joel Palix. Its portfolio comprises five elite perfume brands: Thierry Mugler, Azzaro, Porsche Design, David Yurman, and Swarovski. Clarins Fragrance Group generated over EUR300 million in sales in 2009.

Thierry Mugler is now one of the perfume world's best-known brands, distributed in nearly 14,000 retail locations in 122 countries on five continents. The brand owes its success to a powerful combination of expertise, audacity, and unbounded creativity and to an exclusive relationship with its devoted followers. In 1992, Thierry Mugler created Angel, the world's first gourmand perfume, along with its unforgettable bottle. It quickly became one of the top five best-selling women's fragrances in the world. Its smashing success marked the beginning of a legacy which now includes such fragrances as A*Men, created in 1997, and Alien, created in 2005, as well as the Thierry Mugler Beauty make-up line, inspired by the designer's art of metamorphosis, released in 2008.

SOURCE Clarins Fragrance Group

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