And The Oscar Goes To….If YouTubers Selected The Academy Award Winners, Gravity Takes Home The Statue

NEW YORK, Feb. 28, 2014 /PRNewswire/ -- YouTube is a great predictor of cultural trends and content popularity, but will consumer views of film trailers and related videos on YouTube align with the Academy Awards selections this weekend? New research from Touchstorm measures the top 100 Oscar-nominated film and performance videos on YouTube—including trailers, reviews, interviews, clips and behind-the-scenes video—for nominees in the top six award categories. While Academy predictions may point elsewhere, if YouTube views are the judge, "Gravity" wins for Best Picture and "American Hustle" performances win the hearts and eyes of consumers.

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Touchstorm, a technology-based services company that builds video audiences for the world's best brands, tapped its Video Index to gauge Oscar-nominated film popularity on YouTube. The Video Index looks beyond simply film trailers and analyzed the top 100 videos by views consisting of every type of video related to the film or star. Results reveal the movies and stars coveted by audiences beyond the box office. Touchstorm presents the winners of the Academy Awards of YouTube in a free report at www.touchstorm.com/youtube-predicts-2014-oscars.

And the YouTube Winners Are…

• Best Picture: Gravity
• Best Director: Martin Scorsese
• Best Actor: Christian Bale
• Best Actress: Amy Adams
• Best Supporting Actor: Bradley Cooper
• Best Supporting Actress: Jennifer Lawrence

"This latest report shows the power of our analytics engine, which looks beyond the primary video to reveal the true popularity of the most important video-related events today," said Alison Provost, Touchstorm CEO. "Our Index offers a clear picture of the Oscar-nominated films and stars that are truly exciting audiences—regardless of the Academy picks. The same measure applies to brands, where tracking YouTube content at this level unveils channel and audience insights they've never seen."

Touchstorm researched more than 3,000 Oscar-related videos for its report, and is featuring the top 10 videos in each category—Best Picture, Director, and Lead and Supporting Actors—on its YouTube channel at www.youtube.com/touchstorm.

The Touchstorm Video Index is the most powerful YouTube analytics tool on the market, giving brands a look at their channels and category competition like they've never seen, and insights that show how effectively they're building audiences on YouTube. For more information and to access recent reports visit www.touchstorm.com.

About Touchstorm
Touchstorm (www.touchstorm.com) is a technology-based services company that builds video audiences for the world's largest brands. To accomplish its vision of helping brands break out of the advertising box through content creation, the company grows YouTube channels exponentially, delivering organic views and subscribers. Its robust editorial distribution network syndicates content that runs center of the page, and its native video solution Arena drives engagement scores significantly above industry benchmarks. Touchstorm uses a suite of software technologies to build brand audiences at scale, including Voot® and Scoop™, and its live Video Scoreboard showcases the most effective videos at building audiences for brands. Headquartered in New York City, Touchstorm is an independent, woman-owned company.

SOURCE Touchstorm