An Open Letter From Arby's to Vegetarians Across America

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Jul 07, 2015, 09:05 ET

ATLANTA, July 7, 2015 /PRNewswire/ -- Dear Vegetarians;

We respect you. We respect your life decisions. With that in mind, we want it to be abundantly clear that this letter is not meant to sway or convert you. We're sharing this to offer our support.

Arby's New Brown Sugar Bacon: Thick pepper bacon, glazed in-restaurant with brown sugar and then cooked to perfection.

Brown Sugar Bacon BLT: six half strips of brown sugar bacon, six half strips of pepper bacon, lettuce, tomato and mayo on a sweet, fluffy King's Hawaiian bun.

Brown Sugar Bacon & Roast Beef: thinly-sliced signature Arby's roast beef topped with brown sugar bacon, Swiss cheese, mild and creamy Dijon mustard, lettuce and tomato on a sweet, fluffy King's Hawaiian bun.

Brown Sugar Bacon & Smoked Ham: sliced pit-smoked ham topped with brown sugar bacon, Swiss cheese, mild and creamy Dijon mustard, lettuce and tomato on a sweet, fluffy King's Hawaiian bun.

Nearly a year ago, we embarked on a journey to tell America about our meats. By now, you've likely heard the Arby's tagline: We Have The Meats®. It's tough to hear, but it is what it is. We have many meats. And we have quality meats.

It is understandable that you disapprove of our meat-bravado. Your voices have been heard. Letters, emails, voicemails, Tweets and Facebook comments - we hear you. We love our meats, but realize they're not for everyone.

Then on Sunday, June 28, we launched a meat innovation that has likely tempted you: Brown Sugar Bacon. It's our pepper bacon, glazed in-restaurant with brown sugar and then cooked to perfection. It may be hard to resist…even for you. Hardcore vegetarians likely won't budge, but for those of you who are on the fringe or new to the game, avoidance can't be easy.

We, at Arby's, have created this temptation. So, we'd like to help.

We're giving you a number to call: 1-855-MEAT-HLP. This is a Vegetarian Support Hotline. When your nose betrays you and alerts the rest of your senses to find and devour this sweet meat, please call 1-855-MEAT-HLP. You will receive the support you need to resist this gateway meat and get tips on how to avoid temptation. Delicious. Sizzling. Temptation.

Be strong. We're here for you.

Sincerely,

Arby's

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