AMP Energy® and Twitch Ask Fans to 'Level Up' through Exclusive Gaming Partnership

"Through this partnership with Twitch, we are excited to bring together two brands that have a deep sense of camaraderie and energy," said Greg Lyons, senior vice president, marketing, AMP Energy. "AMP brings flavor to the energy category so that fans can enjoy the great taste of their energy drinks while they fuel up. Similarly, AMP wants to provide gamers a heightened level of enjoyment by teaming up with Twitch to provide unique experiences and help energize gamers for the challenges they face both in and out of the virtual world."

"The Twitch community has never seen our brand on this type of consumer packaging or in retail stores in this fashion before," said Anthony Danzi, senior vice president, client strategy, Twitch. "It's a fun step for us to partner with a cool brand like AMP and we look forward to our fans taking part in the sweepstakes and hopefully winning some exclusive swag!"

Exclusive AMP Energy + Twitch Cans
Starting this week at retailers nationwide, fans can purchase exclusive AMP Energy + Twitch cans featuring the iconic Twitch logo and #AMPLevelUp partnership – the first time Twitch has ever partnered with a brand to create a co-branded can. The limited-edition cans will be available through August, in both Original and Cherry flavors.

Ready for the Next Level?
Starting May 16 through September 5, fans can get ready for the next level of Twitch gaming by entering into a sweepstakes for a chance to win limited-edition AMP Energy + Twitch co-branded gear, including highly-coveted hoodies, t-shirts and beanies that aren't available for purchase, Alienware gaming rigs or trips to TwitchCon 2016® this Fall in San Diego, Calif. Here's how it works:

• Follow: Follow AMP Energy on Facebook or Instagram
• Tag: Tag a photo of yourself and your AMP Energy Twitch can with @AMPENERGY and #AMPLevelUpSweepstakes
• Win: You could win a trip to TwitchCon 2016® and other cool AMP Energy + Twitch gear and prizes

Calling All Broadcasters
Additionally, starting May 16 through August 6, AMP Energy is giving Twitch's community of 1.7 million broadcasters the opportunity to enter into a 'broadcasters only' sweepstakes by typing #AMPSweepstakes into their Twitch livestream title from Thursday through Sunday between the hours of 8 to 10 p.m. ET. Broadcasters have a chance to win a homepage carousel placement takeover, one of 110 limited-edition hoodies and cash prizes.

AMPEnergy.com/Twitch
AMP Energy and Twitch launched a co-branded website – AMPEnergy.com/Twitch – which features exclusive content and custom AMP Energy commercials by Twitch influencers such as Anna Prosser, Jordan "Soma" Taylor and Mike Ross. For more information and official program rules, visit AMPEnergy.com/Twitch and join the conversation @AMPEnergy @Twitch #AMPLevelUp.

About AMP Energy
At AMP Energy, we believe that energy drinks should taste great. They should energize your taste buds as well as your body. For us, flavor isn't an afterthought. It's just as important as the energy itself. AMP Energy – the Energy You Need, Flavors You Crave. For more information, check out www.ampenergy.com, www.facebook.com/AMP or follow on twitter at www.twitter.com/ampenergy.

About Twitch
Twitch is the world's leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.7 million broadcasters. Twitch's video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. Twitch also features Twitch Creative, a category devoted to artists and the creative process. For more information about Twitch, visit the official website and blog.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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