America's Car-Shopping Melting Pot: CarGurus Study Shows Which Cities Love American, Asian, and European Brands

News provided by

CarGurus

Jun 30, 2015, 12:00 ET

CAMBRIDGE, Mass., June 30, 2015 /PRNewswire/ -- CarGurus (www.CarGurus.com), the nation's fastest growing car shopping website, today released a study identifying which U.S. cities shop the most for American, Asian, and European brand cars.

While all cities in the study showed a mix of preferences, there were clear trends: American brands do best in the Heartland, while imports get more traction in coastal regions.

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Where Are American Brands and Imports Loved Most? [CarGurus Infographic]
Where Are American Brands and Imports Loved Most? [CarGurus Infographic]

As in previous studies, Detroit, MI tops the list with the most interest in American cars, with 69.5% of car listing inquiries directed to American brands.  San Jose shoppers showed more interest than other cities in Asian brands (43.7% of total inquiries), and San Francisco led the field for European brands (27.7% of total inquiries).  

Here are the top 5 cities for each category:

Consumer Interest in American Brand Cars

  1. Detroit, MI (69.5%)
  2. Oklahoma City, OK (58.6%)
  3. St. Louis, MO (57.7%)
  4. Indianapolis, IN (57.2%)
  5. Pittsburgh, PA (57.1%)

Consumer Interest in Asian Brand Cars

  1. San Jose, CA (43.7%)
  2. Boston, MA (43.1%)
  3. San Francisco, CA (42.5%)
  4. Hartford, CT (41.9%)
  5. Los Angeles, CA (41.9%)

Consumer Interest in European Brand Cars

  1. San Francisco, CA (27.7%)
  2. New York, NY (27.0%)
  3. Miami, FL (26.3%)
  4. San Jose, CA (25.7%)
  5. Los Angeles, CA (25.4%)

For an infographic, please visit here and for the full list of rankings, please visit here. 

Methodology

For this study, CarGurus analyzed inquiries submitted to dealers on car listings for sale in top metro areas in the continental U.S. over the past month, comparing share of interest by brand (American, European and Asian) in each metro area. Metro areas were ranked according to the percentage of total inquiries submitted on listings of American brand cars versus non-American brand cars.

About CarGurus

CarGurus (www.cargurus.com) is a leading online automotive destination focused on bringing transparency to the car research and shopping experience. Our free listings search tool helps shoppers compare available car listings from their desktop or mobile device and quickly identify the best deals in their local area. Millions of car listings are analyzed daily to calculate the Instant Market Value (IMV) and rank whether a deal is great, good, fair or overpriced compared to similar local listings. Specific details factor into the analysis, including make, model, trim, year, mileage, options, location and vehicle history.

Located in Cambridge, MA, CarGurus was founded in 2006 by Langley Steinert, co-founder and former Chairman of TripAdvisor. CarGurus is the 2nd most trafficked auto shopping website by daily visitor. More than 15 million users visit the site each month to research and shop for new and used cars.

Photo - http://photos.prnewswire.com/prnh/20150630/227022-INFO

SOURCE CarGurus

Related Links

http://www.CarGurus.com

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