American Licorice Company Announces Red Vines World of Sharing Contest to Spread Positive Messages Around the Globe

Interactive Website Where Every Message Left Helps Grow a Chain of Red Vines Licorice that Circles the Planet and Enters Users to Win Prizes including a $5,000 Voucher for a Trip Around the World

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American Licorice Company

Aug 27, 2010, 08:11 ET

BEND, Ore., Aug. 27 /PRNewswire/ -- American Licorice Company, one of the original licorice manufacturers in the US candy industry, today announced the Red Vines World of Sharing, an interactive contest designed to spread positive messages around the planet. Every person who leaves a positive message on the website will help to grow a giant chain of Red Vines® Licorice that will circle the globe beginning and ending at the Red Vines candy factory near San Francisco, CA. Every message is also automatically entered to win weekly prizes as well as the grand prize of a $5,000 voucher good for a trip around the world. Submissions in the contest will be accepted starting today.

Designed in conjunction with creative partner Dentsu America Inc., the Red Vines World of Sharing uses an innovative mash-up of Google Maps that allows visitors to hover over the planet and zoom down over the locations that the Vine is crossing as it circles the globe. Highly integrated with Twitter and Facebook, the site enables users to easily log in using their email or Facebook Connect and leave whatever short positive message comes to mind. As the Vine goes around the world, it will award users 240 4 lb. jars of Red Vines Licorice, 24 Prize packs with Red Vines Candy and Gear, and one grand prize.

"The World of Sharing is all about exchanging positive messages to set off a chain reaction of good will and happiness around the planet," said Michael Kelly, Consumer Communications Manager at American Licorice Company. "We're having so much fun with our friends on Facebook and Twitter that we wanted to give something back with this once in the lifetime opportunity to get out and see the entire world on us."

"Red Vines is all about sharing, which is why the ad campaign line has been 'The world could use a little more Red Vines'," said Mike Parise, EVP General Manager of Dentsu America's LA office. "When American Licorice asked us to develop an idea to support its growing social media effort, the World of Sharing was a natural extension of the campaign."

The Red Vines World of Sharing is open to users age 18 and over. Complete rules are available at www.redvines.com/world-of-sharing.

About American Licorice Company

An industry leader in manufacturing and marketing candy products, the American Licorice Company is one of the original licorice manufacturers in the US candy industry. Since its establishment in 1914, American Licorice has brought happiness to consumers with their Red Vines®, Snaps®, Sour Punch®, Super Ropes®, Extinguisher® and Natural Vines® candy. Additional information is available online at www.americanlicorice.com.

SOURCE American Licorice Company