American Honda and Woven Digital Team to Launch Uncharted: Power of Dreams, New Original Series on UPROXX.com

New Online Series Uncovers Emerging Artists Before They Break

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Sep 24, 2015, 01:01 ET

LOS ANGELES, Sept. 24, 2015 /PRNewswire/ -- American Honda and Woven Digital today announced the launch of Uncharted: Power of Dreams, a new original series on Woven's UPROXX.com – the millennial-focused news and entertainment online destination hub. Developed through a creative collaboration between Woven and American Honda, as part of the Honda Stage Music program, the series will explore the talent and stories behind undiscovered and up-and-coming artists and, introducing them to Woven's audience of more than 85 million viewers. Each episode will focus on a different rising musician/star, with the premiere episode featuring Los Angeles-based hip-hop artist A-F-R-O, now available on UPROXX.com.

"Partnering with Woven Digital to launch Uncharted is a great opportunity to amplify the reach of Honda Stage while sharing the powerful stories of young artists pursuing their dreams," said Tom Peyton, AVP, Marketing for American Honda Motor Co. "A deep appreciation for music has been a common thread between Honda and our customers for decades now, and pairing that with the power of artists pursuing their dreams and how their musical journey has positively affected their lives and those around them is incredibly moving and important to share."

Uncharted was developed to strengthen the connection with a younger generation through rich storytelling. The series also breaks new ground for Honda Stage, adding an element of emerging talent to the mix, complementing the brand's longstanding support of producing quality music content for music fans through the sponsorship of high profile festivals and the Honda Civic Tour. The partnership will leverage Woven's expertise in creating content that resonates across youth culture, enhancing efforts to create a highly engaging platform through a new and innovative approach.

"Having a personal passion for music, popular culture and just strong storytelling in general, I'm really proud of our Uncharted journey with young, undiscovered artists from all genres," said Jarret Myer, general manager of publishing at Woven. "Working with Honda, a brand that has had a historical impact on and mutual affinity for music, allows us to tell a story in a meaningful way, striking a chord with the UPROXX audience."

The first episode of Uncharted: Power of Dreams is available on UPROXX.com, Facebook and YouTube beginning today.

About Honda
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2014, Honda celebrated its 20 millionth vehicle produced in the U.S., using domestic and globally sourced parts. Honda currently operates 15 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

About Woven
Woven Digital is a millennial focused digital media company, producing and distributing relevant pop culture content to nearly 5 million users per day. As home to some of the most influential digital brands for young Americans, Woven reaches 90 million users per month providing them with shareable breaking news, original reporting, entertainment, and video. UPROXX is one of the largest millennial focused news and entertainment sites on the web, while BroBible is the largest male focused college lifestyle destination. Founded in 2010 by Scott Grimes and Michael Laur, Woven is headquartered in Los Angeles with offices and production facilities in New York and Chicago. For more information about Woven, visit www.woven.com. For media inquiries, contact [email protected].

Media Contacts
Robyn Eagles
American Honda Motor Co.
310.783.3163
[email protected]

Kat Eller
ROAM Communications for Woven Digital
415.684.8528
[email protected]

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SOURCE Woven Digital