American Greetings Celebrates Dad's Role in the Modern Family

News provided by

Jun 14, 2011, 09:17 ET

CLEVELAND, June 14, 2011 /PRNewswire/ -- Each week fans of the show Modern Family laugh at the hilarious characters and their all-too-familiar experiences. As with many family sitcoms, the role of dad is often played for some of the biggest laughs, but the show also admirably reflects the diversity of the men who proudly take on this important job and the unique approaches they bring to fatherhood. Every episode acts as a reminder that while no two fathers are alike no one enriches their children's lives (or know how to make them laugh) quite like dad. That's why every father will be celebrated this Sunday, and it's why the American Greetings Corporation (NYSE: AM) card aisle is filled with greetings to let each of them know how wonderful they are.

The cards in this year's collection feature heartfelt messages written in a conversational style to fit a broad range of paternal relationships. This variety of sentiments allows consumers to find the right words to let any father-figure in their lives know how much they are loved and appreciated.

Along with the right words, this year's collection is enhanced with fun innovations and an appealing mix of humorous and affectionate sentiments that perfectly sum up what dad is all about.

One example that leads with a heartfelt thought and closes with a hilarious twist reads, "I think we both know what a special day this is…The inside punch line: "Yep – it's the day I actually stopped texting long enough to get you a card. Happy Father's Day." Another greeting offers a bit of nostalgia with its humor. It reads, "Dad, when I was a little kid my favorite place to be was on your shoulders. We could try it now, for old times sake, but one or both of us would probably end up in the hospital. Happy Father's Day with love."

In addition to giving him a good chuckle, this Father's Day shoppers can give dad a truly memorable experience with the new Hyper Buttons™. Each card in this bright and cheerful line features a large, wearable button featuring music or sound and enhanced light technology that allows dad to flash his pride all day long. Designs declare the recipient's status as the greatest dad ever, the coolest grandpa, or even announce their beer tasting or golf skills.

So, no matter what role dad takes in today's modern family, shoppers can find the perfect card to let him know just how great he is and how important their relationship will always will be.

Dad's big day is this Sunday so get to your nearest American Greetings card aisle to find the perfect card today! For more information on American Greetings, including store locations, please visit us at www.corporate.americangreetings.com. You can also follow us on Facebook at www.facebook.com/AmericanGreetings and on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation