American Greetings Brings the Taylor Swift Summer Collection to Retailers Across the Country

New Cards to Celebrate Friendship and Love all Summer Long

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Jul 08, 2010, 09:12 ET

CLEVELAND, July 8 /PRNewswire-FirstCall/ -- The highly anticipated, expanded collection written and inspired by Taylor Swift for American Greetings Corporation (NYSE: AM) is now available in a greeting card aisle near you. The collection of whimsical cards features 14 all new designs and classic summer imagery enhanced by thoughtful, real-life sentiments that continue to exemplify the qualities that have made the greetings such a hit: the honest, open and sincere words through the voice of Taylor Swift.

The latest selection offers birthday cards for your best friend, a little bit of romance for that special someone, and cards to share with anyone who puts a smile on your face--just to let them know you're thinking about them. The fun, iconic summer images maintain the "traditional with a twist" look that fans love, and the numbered butterfly icons help card enthusiasts and fans alike collect all of the latest greetings. To date, there are 43 Taylor Swift greeting cards.

"We had so much fun with the summer collection. All of the sparkle mixed with classic summer photography instantly put us in a good mood as we were working on the cards, and we knew that was a really good sign," states Maureen Meidenbauer, Taylor Swift brand manager at American Greetings. "It is also great for us to see Taylor get excited about the products, and see that there are cards she loves and wishes she could already send out. We know there are others out there who can relate to the feelings in all of these cards, and we can't wait for them to get a chance to share it!"

As an artist and musician, Taylor Swift has been able to transcend generations. During a recent ticket giveaway for her sold-out Fearless 2010 tour, American Greetings witnessed this as fans of all ages vied for a chance to see Taylor live. The same can be said for the cards, as consumers write on the company's Facebook wall and share how they're purchasing, sending and even collecting the cards as they wait for the new ones to arrive in stores.

Currently, the latest Taylor Swift greeting card collection can be found at select American Greetings' retail partners throughout the United States, Canada, Mexico, the United Kingdom and online at americangreetings.com. By fall 2010 products will be sold in the Australia, New Zealand, and US military bases worldwide.

For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Facebook at www.facebook.com/AmericanGreetings and on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About Taylor Swift

Taylor Swift is a four-time GRAMMY winner, the top-selling digital artist in music history, has had singles top both the Country and Pop radio charts, and had the #1 best-selling album in any genre of music in both 2009 and 2008. This year, at the age of 20, she became the youngest artist in history to win the music industry's highest honor, the GRAMMY Award for Album of the Year. Also at the 2010 GRAMMYs, she took home the awards for Country Album of the Year, Best Country Song, and Best Country Female Vocal Performance. Her 6x-Platinum FEARLESS album is the most awarded album in Country music history.

In 2009, she was named Artist of the Year at the American Music Awards, and also became the youngest artist in the 43-year history of the Country Music Association to be awarded country music's top prize when she took home the CMA Award for Entertainer of the Year.

Taylor, whose career record sales now top 13 million albums and 25 million song downloads, currently holds the Billboard all-genre records for most first-week downloads by a female artist, for the longest charting album of this century and for most Top 20 debuts in a calendar year, as well as the Billboard record for the largest overall airplay audience for a country-based act. Taylor's 40-date FEARLESS 2010 North American tour sold out arenas and stadiums in 32 cities in 26 states and provinces in the US and Canada.

SOURCE American Greetings Corporation