American Greetings Brings More Taylor Swift to Fans and Shoppers

Concert Ticket Giveaway, New e-cards and Expanded Distribution of Products Now Available

News provided by

Apr 20, 2010, 07:30 ET

CLEVELAND, April 20 /PRNewswire/ -- As the sponsor of Taylor Swift's sold-out FEARLESS 2010 concert tour, American Greetings Corporation (NYSE: AM) today announced a concert ticket giveaway in 10 select US cities. Fans and greeting card enthusiasts of all ages are encouraged to enter by becoming a fan of American Greetings on Facebook. A random drawing of concert tickets and weekly prizes will be given away to support the exclusive partnership between American Greetings and Taylor Swift. The contest ends on May 31, 2010.

Taylor's cards for your life stories and love stories arrived in retail stores earlier this year. The eclectic line of cards is a true reflection of the singer/songwriter's creative style, and the authenticity of her writing immediately resonated with consumers of all ages. Now, the unique features that have made her paper cards such a success are being brought to life online through new e-cards from AmericanGreetings.com.

Featuring the music of chart-topping hits like "Love Story" and "Fearless," the designers at American Greetings Interactive have created e-cards to celebrate the love shared between friends or that special someone, along with a reminder to be fearless on your next birthday. Currently, five e-cards are available with more cards being added to the collection in the coming months.

The addition of the e-cards complement a broader distribution of new paper cards in retailers across the United States and Canada. The selection of thinking of you and birthday greetings capture the playful tone and personal feel of the successful card line that consumers continue to fall in love with.

"We're all Taylor Swift fans at American Greetings," stated Maureen Meidenbauer, Taylor Swift brand manager. "Taylor's unique ability to connect with millions through her songs about relationships and love, makes it so much fun for all of us to work together and bring new products both to our retail partners and online customers. We're proud that she is part of the American Greetings family."

Currently, Taylor Swift greeting cards can be found at select American Greetings retail partners throughout the United States and Canada, http://corporate.americangreetings.com/storelocator.html and the new e-cards can be found online at http://www.americangreetings.com/ecards/taylorswift.

A list of concert locations and official rules can be found at http://www.facebook.com/AmericanGreetings?v=app_111917622169029.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About Taylor Swift

Taylor Swift is a four-time GRAMMY winner, the top-selling digital artist in music history, has had singles top both the Country and Pop radio charts, and had the #1 best-selling album in any genre of music in both 2009 and 2008. This year, at the age of 20, she became the youngest artist in history to win the music industry's highest honor, the GRAMMY Award for Album of the Year. Also at the 2010 GRAMMYs, she took home the awards for Country Album of the Year, Best Country Song, and Best Country Female Vocal Performance.

In 2009, she was named Artist of the Year at the American Music Awards, and also became the youngest artist in the 43-year history of the Country Music Association to be awarded country music's top prize when she took home the CMA Award for Entertainer of the Year.

Taylor, whose career record sales now top 13 million albums and 25 million song downloads, currently holds the Billboard all-genre records for most first-week downloads by a female artist, for the longest charting album of this century and for most Top 20 debuts in a calendar year, as well as the Billboard record for the largest overall airplay audience for a country-based act. She is currently performing sold-out shows at arenas around the globe on her FEARLESS 2010 Tour.

SOURCE American Greetings Corporation