Alzheimer's Futurist to Bring Message to Menlo Park, Calif.

MENLO PARK, Calif., Feb. 22, 2011 /PRNewswire/ -- Providing meaningful roles in society, involving children, and embracing a love-based approach are how the world can successfully cope with the soaring numbers of people with Alzheimer's and other memory impairments. That's the view of Alzheimer's futurist Steve Winner, who says care for those with the disease must be elevated alongside the ongoing efforts to develop prevention and cure measures.  Winner, co-author of The Silverado Story: A Memory-Care Culture Where Love is Greater than Fear, will speak at 3 p.m., February 26, at Kepler's Books, 1010 El Camino Real, Menlo Park, Calif.

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"Despite enormous activity by researchers, no drugs or medical procedures have yet been found for preventing or curing memory-impairing diseases," said Winner.  "It is critical their work continue and we support it. But it's also crucial to focus on improving the lives of the millions of people who currently have memory impairment and the millions more who will develop it in the future."

The Silverado Story details practices Winner and co-author Loren Shook believe should form the core of the response to what is being called the Alzheimer's epidemic.  The approaches are central at Silverado Senior Living, the memory-care organization the pair established nearly 15 years ago.

Silverado's founding innovations, including the lack of physical and pharmaceutical restraints, drug reduction, exercise, and the active role of children and pets have now been widely adopted.  More than 3,500 memory-impaired people have regained the ability to walk and over 2,500 have become able to feed themselves again while in Silverado's care.

More information on The Silverado Story is available at www.SilveradoStory.com.  All net proceeds from its sale will benefit the Future Senior Care Leaders Fund, a scholarship program for those training for leadership roles in serving the memory-impaired, administered by the non-profit Silverado Foundation.  For more information, visit www.Silveradosenior.com/Silverado_Foundation.

Silverado Senior Living offers assisted living care for those with Alzheimer's disease and other forms of memory impairment as well as home care, care management, and hospice care through its Silverado At Home and Silverado Hospice service lines.  Silverado is based in Irvine, Calif. and operates in 34 locations across California, Texas, Utah, and Arizona.  Its website is www.Silveradosenior.com.

SOURCE Silverado Senior Living