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Vendor Landscape
The global alternative credentials market for higher education is fragmented, and the degree of fragmentation will accelerate during the forecast period. Technavio identifies 2U Inc., Cengage Learning Holdings II Inc., Coursera Inc., Credly Inc., Pearson Plc, Simplilearn Solutions Pvt. Ltd., Strategic Education Inc., Udacity Inc., Udemy Inc., and University of Michigan as some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
Market Dynamics
The widening skills gap will have a positive impact on the growth of the market. Enterprises across various industries are facing a disparity in the demand and supply of skilled workforce. Besides, the growing competition in the job market is increasing the demand for acquiring specific skills to prove employment readiness. Hence, in order to acquire non-traditional skills, many students and job seekers exhibit high demand for alternate credentials as they help them to stand out from the crowd and maintain continuous career readiness. For the recruiters, these credentials offer a way to verify student achievements and easily check for student suitability for particular jobs. This creates a win-win situation for both students and recruiters. All these factors are driving the adoption of alternative credentials by higher education institutes globally.
In addition, the inefficiency of traditional degree programs, and the availability of open educational resources will offer immense growth opportunities. However, the threat from traditional degree program providers, high development costs associated with digital education content, and differences in regional requirements will challenge the growth of the market participants.
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Alternative Credentials Market for Higher Education 2021-2025: Segmentation
The global alternative credentials market for higher education is segmented as below:
- Product
- Non-credit Training Courses
- Non-credit Certificate Programs
- Digital Badges
- Competency-based Education
- Boot Camps
The non-credit training courses segment will have the largest share of the market. Non-credit training courses help learners to gain competitive advantages over experienced employees. Also, many vendors in the market offer a variety of non-credit training courses for professionals looking to become certified in certain specialty areas, fulfill career goals, or stay at the forefront of their respective industry trends. Such benefits are driving the growth of the segment.
- Geography
- North America
- Europe
- APAC
- South America
- MEA
North America will account for 57% of the global market share during the forecast period. The large-scale adoption of experiential learning and the focus on making learning more student-centric by educational institutions in the region are driving the growth of the regional market.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our alternative credentials market for higher education report covers the following areas:
Alternative Credentials Market for Higher Education 2021-2025: Vendor Analysis
We provide a detailed analysis of around 25 vendors operating in the Alternative Credentials Market for Higher Education. Backed with competitive intelligence and benchmarking, our research report on the alternative credentials market for higher education is designed to provide entry support, customer profile, and M&As as well as go-to-market strategy support.
Alternative Credentials Market for Higher Education 2021-2025: Key Highlights
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will assist alternative credentials market for higher education growth during the next five years
- Estimation of the alternative credentials market for higher education size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the alternative credentials market for higher education
- Analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of the alternative credentials market for higher education vendors
Related Reports:
Alternative Credentials Market For Higher Education Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 17.3% |
Market growth 2021-2025 |
USD 1.40 billion |
Market structure |
Fragmented |
YoY growth (%) |
16.30 |
Regional analysis |
North America, Europe, APAC, South America, and MEA |
Performing market contribution |
North America at 57% |
Key consumer countries |
US, Canada, UK, Germany, and China |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
2U Inc., Cengage Learning Holdings II Inc., Coursera Inc., Credly Inc., Pearson Plc, Simplilearn Solutions Pvt. Ltd., Strategic Education Inc., Udacity Inc., Udemy Inc., and University of Michigan |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table Of Contents:
1 Executive Summary
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 01: Parent market
- Exhibit 02: Market characteristics
- 2.2 Value chain analysis
- Exhibit 03: Value chain analysis for education services
3 Market Sizing
- 3.1 Market definition
- Exhibit 04: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 05: Market segments
- 3.4 Market outlook: Forecast for 2020 - 2025
- Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
- Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 08: Five forces analysis 2020 & 2025
- 4.2 Bargaining power of buyers
- Exhibit 09: Bargaining power of buyers
- 4.3 Bargaining power of suppliers
- Exhibit 10: Bargaining power of suppliers
- 4.4 Threat of new entrants
- Exhibit 11: Threat of new entrants
- 4.5 Threat of substitutes
- Exhibit 12: Threat of substitutes
- 4.6 Threat of rivalry
- Exhibit 13: Threat of rivalry
- 4.7 Market condition
- Exhibit 14: Market condition - Five forces 2020
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 15: Product - Market share 2020-2025 (%)
- 5.2 Comparison by Product
- Exhibit 16: Comparison by Product
- 5.3 Non-credit training courses - Market size and forecast 2020-2025
- Exhibit 17: Non-credit training courses - Market size and forecast 2020-2025 ($ million)
- Exhibit 18: Non-credit training courses - Year-over-year growth 2020-2025 (%)
- 5.4 Non-credit certificate programs - Market size and forecast 2020-2025
- Exhibit 19: Non-credit certificate programs - Market size and forecast 2020-2025 ($ million)
- Exhibit 20: Non-credit certificate programs - Year-over-year growth 2020-2025 (%)
- 5.5 Digital badges - Market size and forecast 2020-2025
- Exhibit 21: Digital badges - Market size and forecast 2020-2025 ($ million)
- Exhibit 22: Digital badges - Year-over-year growth 2020-2025 (%)
- 5.6 Competency-based education - Market size and forecast 2020-2025
- Exhibit 23: Competency-based education - Market size and forecast 2020-2025 ($ million)
- Exhibit 24: Competency-based education - Year-over-year growth 2020-2025 (%)
- 5.7 Boot camps - Market size and forecast 2020-2025
- Exhibit 25: Boot camps - Market size and forecast 2020-2025 ($ million)
- Exhibit 26: Boot camps - Year-over-year growth 2020-2025 (%)
- 5.8 Impact of COVID-19 pandemic and market recovery
- 5.9 Market opportunity by Product
- Exhibit 27: Market opportunity by Product
6 Customer landscape
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 29: Market share by geography 2020-2025 (%)
- 7.2 Geographic comparison
- Exhibit 30: Geographic comparison
- 7.3 North America - Market size and forecast 2020-2025
- Exhibit 31: North America - Market size and forecast 2020-2025 ($ million)
- Exhibit 32: North America - Year-over-year growth 2020-2025 (%)
- 7.4 Europe - Market size and forecast 2020-2025
- Exhibit 33: Europe - Market size and forecast 2020-2025 ($ million)
- Exhibit 34: Europe - Year-over-year growth 2020-2025 (%)
- 7.5 APAC - Market size and forecast 2020-2025
- Exhibit 35: APAC - Market size and forecast 2020-2025 ($ million)
- Exhibit 36: APAC - Year-over-year growth 2020-2025 (%)
- 7.6 South America - Market size and forecast 2020-2025
- Exhibit 37: South America - Market size and forecast 2020-2025 ($ million)
- Exhibit 38: South America - Year-over-year growth 2020-2025 (%)
- 7.7 MEA - Market size and forecast 2020-2025
- Exhibit 39: MEA - Market size and forecast 2020-2025 ($ million)
- Exhibit 40: MEA - Year-over-year growth 2020-2025 (%)
- 7.8 Key leading countries
- Exhibit 41: Key leading countries
- 7.9 Market opportunity by geography
- Exhibit 42: Market opportunity by geography
8 Drivers, Challenges, and Trends
- 8.2 Market challenges
- Exhibit 43: Impact of drivers and challenges
9 Vendor Landscape
- 9.2 Vendor landscape
- Exhibit 44: Vendor landscape
- 9.3 Landscape disruption
- Exhibit 45: Landscape disruption
- Exhibit 46: Industry risks
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 47: Vendors covered
- 10.2 Market positioning of vendors
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